On June 7, 2024, Dongfeng Liuzhou's 8th 67 Brand Customer Day will be opened in Liuzhou, Longcheng. On the occasion of the 70th anniversary of the establishment of the Liuqi factory, Dongfeng Liuqi brand partners, as well as user representatives and media from all over the country attended this year's 67 brand customer day. Since the first one was successfully held in 2017, the 67 Brand Customer Day has become an annual product event and a feast of user empathy for Dongfeng Liuzhou.
As an important arm of Dongfeng Liuzhou's strategy of "simultaneous development of business and passenger", Dongfeng Fengxing has been narrowing the distance between the brand and users through cross-border cooperation, user operation, brand and product renewal and other actions since the brand renewal. During this year's 67 brand customer day, Dongfeng Fengxing will launch a million red envelope drawing activity to repay the support and love of users and fans with real money.
The red envelope is divided into 70 years of thanksgiving gifts, hand in hand win-win gifts, brilliant walking gifts, dream sailing gifts, red envelopes have car purchase coupons ranging from 670 yuan to 6700 yuan, of which the dream sailing gift is a youth travel suit worth 670 yuan. Friends who participate in the lottery and grab the relevant red envelopes can buy a car in the store from June 7th to June 13th, and can redeem the red envelope reward after completing the delivery, and each car can only correspond to one red envelope coupon.
In the past 70 years, Liuqi has crossed the sea of stars, and the new energy matrix has accelerated its layout
From the establishment of the factory in 1954 to become the first batch of industrial enterprises, to the birth of Guangxi's first automobile Liujiang brand truck in 1969; From the launch of the first domestic MPV in 2001, the birth of the popular brand, to a variety of hot-selling products sold across the country and even Southeast Asia, Dongfeng Liuzhou has always adhered to the user-centered focus on building every car. Nowadays, the automobile industry is at a critical juncture in the transformation of electrification, driven by the opportunities of the times and the historical mission, Dongfeng Liuzhou Automobile keeps pace with the times, accelerates the transformation, fully embraces new energy, and helps China's automobile industry overtake in corners.
In April this year, Dongfeng Fengxing's new energy sequence Wind Planet Sea was released, which became a milestone for Dongfeng Fengxing to take the initiative to attack the new energy wave, and it was also an exploration and attempt for Dongfeng Fengxing to gain in-depth insight into user needs and achieve more better lives with users. At present, as the first model under the new energy sequence, Xinghai V9, the flagship MPV positioned as a luxury new energy vehicle, has been officially released and launched.
In addition to Xinghai V9, the pure electric sedan Wind Planet Sea S7, which achieves a low wind resistance of 0.191Cd, was also officially unveiled during the Beijing Auto Show, and the first batch of employee owners, who are co-creation experience officers, have also been happy to mention their cars in advance. According to the plan, Dongfeng Fengxing will launch 13 new products by 2025, covering pure electric, hybrid, and extended range full-power models, to meet the diversified needs of users in an all-round way, and write a new chapter in new energy vehicles.
In the special user empathy ceremony of 67 brand user day, Dongfeng Feng behavior gave back and thanked our customers and friends for their trust and support, carried out a free cash red envelope lottery activity, and gave back to the majority of users and fans with real money worth nearly one million. In the future, Dongfeng Fengxing will continue to be user-centric, through online + offline two-wheel drive, to create more young, interesting and diversified marketing ecology, and help Dongfeng Fengxing brand to improve.