Lin Sheng, the founder of Zhongxuegao, will broadcast live to "repay debts" before the live broadcast staff: The selection is too messy

Cover News

2024-05-28 19:29Posted on the official account of Sichuan Cover News

Cover News Reporter Yao Ruipeng

In the middle of summer, ice cream will once again become the protagonist, is the "ice cream assassin" Zhong Xuegao still hidden in the freezer? And its founder Lin Sheng will start the first live broadcast "Debt Repayment" on May 28 after restricting high consumption, and this time the protagonist has changed from ice cream to sweet potatoes.

On the 28th, the employee who was owed wages by Zhong Xuegao told reporters that the current communication person has also left, and he has been more passive in asking for wages for more than half a year. Regarding this live broadcast, the employees who previously did brand live broadcast operations in Zhongxuegao said that the selection of products was messy and non-seasonal products, and they had a negative attitude towards sales. Zhong Xuegao has been reduced from 1,700 people to 3 people publicly displayed today, can Zhong Xuegao, who is at a low point, take advantage of the live broadcast this time?

Live streaming page

Lin Sheng, founder of Zhongxuegao, will broadcast live to "repay debts"

Previously, the live broadcast operation staff: The selection of products is too messy

On May 27, the Taobao live broadcast account opened by Lin Sheng, the founder of Zhongxuegao, started the live broadcast. The name of the live broadcast account is "Zhongxue Gao Lao Lin", the avatar is Lin Sheng, and the signature is "Make products well, repay debts well, and be together". As of press time, there are only 423 followers of this account, and as of 20:55 on the 27th, the number of views is about 23,000. The reporter found that Lin Sheng did not open an account live broadcast on other platforms, and the company's contact information publicly released was empty.

The reporter noticed that the background of the live broadcast room had the words "Zhong Xue Gao Lao Lin Live Selling Sweet Potatoes", and Lin Sheng did not appear in the live broadcast room on May 27. The anchor in the live broadcast room said that May 27 is only a preview, and Lin Sheng will officially start live streaming sales at 19 o'clock on May 28. According to the product information that has been released so far, the live broadcast room will sell a variety of Zhongxuegao ice cream products, and the average price of an ice cream is about 4 to 6 yuan. In addition, there are agricultural products such as sweet potatoes and tea, as well as leisure snacks such as melon seeds and twist flowers, and even supplies such as hand sanitizer.

In the past year, Zhong Xuegao has been in trouble step by step, and a month ago, Lin Sheng posted on Weibo: "I have to pay off my debts even if I sell sweet potatoes." During the time when Zhong Xuegao was in prison, one "live broadcast miracle" was born here, Dong Yuhui had more than one million fans in two days, and the first live broadcast exceeded 100 million. Will Lin Sheng's first live broadcast also have eye-catching results?

"I chose Taobao instead of other platforms with more followers, probably because the data on other platforms is not ideal, or it is not helpful for live streaming from the perspective of audience perception." Ms. Zhang was previously responsible for the operation of Zhong Xuegao's brand live broadcast room, Ms. Zhang said that Lin Sheng, as a person from the advertising industry, understands the publicity strategy very well, but there is no obvious publicity action in this live broadcast, and it is expected that Lin Sheng will also be regarded as a test of the waters, "I looked at the selection, it is very messy, such as noodles, shaqima and other non-seasonal products are difficult to arouse consumers' desire to buy, in addition, consumers still have opinions on Zhong Xuegao." Ms. Zhang had a negative attitude towards the live broadcast sales.

Account status

Previously, those who were owed wages said that they had not yet paid it off

At present, Zhong Xuegao is still posting job openings

Previously, Zhong Xuegao was denounced by employees and suppliers on the Internet because of incidents such as arrears of wages and arrears of payments, and was required to settle the relevant payments. Rushed to the hot search for a while, which caused heated discussions in the society, and now half a year has passed, Lin Sheng will start the road of live broadcasting, has the relevant arrears been properly handled?

"At present, the arrears of my wages have not been settled, but the company has not clearly said that it will not deal with it, and the person who communicated with me has also left, and he is still very passive." Ms. Liu, who has worked at Zhongxuegao for two years, told reporters that some employees in the same period received some of the wages they were owed, but most of them did not, and Ms. Liu said that she had planned to give up continuing to pursue them.

The reporter found that on the relevant recruitment website, Zhong Xuegao still posted 4 recruitment positions, one of which was a content planning assistant, two general ledger accountants, and one administrative assistant. The average salary standard is about 12,000 yuan.

Partial products

Zhong Xuegao and Lin Sheng were "limited in height"

At present, the company's employees are publicly shown to be only 3 people

According to public information, Zhongxuegao was established in 2018, and in less than four months after its establishment, it won an angel round of financing led by Jingwei Venture Capital, Zhen Fund, and Frees Capital. Since then, it has completed Series A financing in May 2021. The founder, Lin Sheng, was born in the advertising consulting industry and is good at packaging products. In 2018, Lin Sheng frequently launched high-end products after trading Zhong Xuegao. At that time, Zhong Xuegao's ice cream called "Ecuador Pink Diamond" was sold for 66 yuan, becoming the "Hermes" of the ice cream industry. In 2019, Zhongxuegao's sales exceeded 100 million yuan, becoming a leader in the ice cream industry.

But the good times didn't last long, and "why Xue Zhonggao couldn't burn" became the focus of attention on the whole network. Since then, public opinion has quickly evolved into "why is Zhong Xuegao so expensive", and Zhong Xuegao is also called "Ice Cream Assassin" by netizens. Since then, Zhong Xuegao's sales have begun to decline sharply, and news of the breakage of the capital chain has begun to appear.

Previously, the Shanghai Jiading District People's Court issued a consumption restriction order to Zhongxuegao Food (Shanghai) Co., Ltd., which was filed on February 19, 2024, and the name of the person restricting consumption was Lin Sheng. Previously, Zhong Xuegao had been frozen in equity, and the total amount of frozen equity was nearly 5 million yuan.

Under the situation of excessive marketing and weak products, consumers' enthusiasm for "sky-high ice cream" has gradually decreased. Zhong Xuegao has been the sales champion of Tmall 618 ice category for 3 consecutive years, and at its peak, there were nearly 600 dealers in the country, covering more than 200 cities across the country. However, now it has been revealed that the arrears of wages and arrears have been exposed, the boss has become the person subject to execution, and the number of employees has also decreased from 1,700 to 3 publicly displayed today.

In 2024, Zhongxuegao is still developing new products, launching new products such as the fourth apple popsicle, apple maple cinnamon ice cream, pink coconut ice cream, etc., how the road to comeback needs to be tested by the market, and how Lin Sheng's live broadcast road ahead will also be revealed tonight.

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