The E46 behind Guo Youcai, is it BMW's "sky-high traffic"?

Buying a car

2024-05-24 10:50Posted in Chongqing automotive creators

In today's world of live broadcasts and Internet celebrities, there are always some people who quickly become popular. Guo Youcai, the owner of a barbecue stall in Heze, Shandong, is currently the hottest Internet celebrity. He not only attracted countless fans with his cover of the classic song "Promise", but also attracted attention for his distinctive image. In just a few days, the popularity of his live broadcast room soared to nearly 2 million, and the number of fans also rose from less than 200,000 to more than 7 million, becoming a phenomenon on social media.

Guo Youcai's popularity in such a short period of time is due to two key factors: his signature retro seventies and eighties suit and his slightly hoarse, emotional voice. These qualities make his cover not only an imitation of the original, but also gives the song a new life and touches the heartstrings of the majority of netizens.

However, in addition to the charisma of Guo Youcai himself, there is another unexpected element that has sparked widespread public discussion, and that is the white BMW car that appeared in the background of the live broadcast. This car is the same car that Andy Lau once drove in the movie "No Thieves in the World" - the 2004 BMW 3 Series, codenamed E46. This 20-year-old BMW, which was once priced at more than 400,000 yuan, is known for its inline 6-cylinder engine and rear-wheel drive handling pleasure.

After Guo Youcai became popular, many netizens suggested that BMW China give Guo Youcai a new 3 Series to promote the brand with his popularity, that is, to carry out related marketing by taking advantage of the popularity.

However, BMW China has been silent and slow to respond. It's just that some BMW Heze 4S stores have expressed their willingness to use the new 7 Series to pick up Guo Youcai's fans, but there has been no official action. This hesitation has led some critics to believe that BMW has missed a great marketing opportunity, and some have even questioned the brilliance of its brand strategy.

At the same time, a second-hand car dealer saw a business opportunity and publicly expressed his willingness to give Guo Youcai any 3 Series model on sale to attract the attention of consumers.

But there are also many netizens who believe that this is the right choice for BMW. Because BMW has its own relatively high brand tonality, it will not combine with those hot spots that are somewhat "rustic". So there are also many netizens who say that BMW is doing the right thing, and some say that Internet celebrities are short-lived. There is no point in rubbing such heat.

So what do you think of Guo Youcai and BMW?

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