Produced by One View Commercial
Author/Meng Jiayi
Edit/Wooden Fish
According to incomplete statistics from One View Commerce, in the third week of May, at least 16 brands landed their first stores. Among them, there are 8 first stores in the country, accounting for 50%.
Heytea Tea House BLACK's first store landed in Sanlitun
On May 15th, Heytea's new business format, HeyTea Tea Fang, opened the first store of black gold store type "HeyTea Tea Fang BLACK" in Sanlitun, Beijing. HeyTea Black Gold Tea Workshop is the latest attempt of Heytea to combine the unique black gold theme store type with the tea workshop format, and it is also a further exploration of the presentation and promotion of tea culture under the return of Heytea to the tea strategy.
Since opening its first store in Guangzhou at the end of 2023, HeyTea Tea has opened more than 10 stores in 10 cities across the country, including the starting point of Heytea, Jiangmen, Guangdong, where the first store is located, and Shanghai, the first stop of Heytea's journey to the whole country. Not long ago, on May 9, Heytea Tea Fang ushered in the opening of 4 stores in Shenzhen, Shanghai, Nanning and Huizhou, respectively stationed in the core commercial bodies of the city, such as Yifang City, Taikoo Li Qiantan, Convention and Exhibition Hangyang City, and Ganghui Xintiandi. Among them, except for the Taikoo Li Qiantan store in Shanghai, the rest are the first stores in Xincheng.
The first collection store of "Shanghai Gift" was unveiled at the Oriental Pearl
On May 19, the first collection store of "Shanghai Gift" was officially unveiled in the Oriental Pearl Zero Meter Hall.
In 2021, the Shanghai Municipal Administration of Culture and Tourism launched the "Shanghai Gifts" project, and the first collection store of "Shanghai Gifts" selected nearly 100 single products from the four series of "National Tide Intangible Cultural Heritage", "Shanghai Food", "Parent-Child Toys" and "Daily Merchandise Gifts" from 462 "Shanghai Gifts", covering various categories such as food, daily necessities, cultural and creative products, fragrances, jewelry and jade.
THE MATCHA TOKYO北京首店登陆国贸商城
May 19th, THE MATCHA TOKYO Beijing 首店登陆国贸商城.
It is understood that the brand comes from Omotesando, Tokyo, opened in Tokyo in 2018, focusing on organic hand-made matcha, providing a variety of matcha drinks and desserts. It is worth mentioning that before entering the Shanghai IFC store again in 2023, THE MATCHA TOKYO OPENED ITS FIRST DOMESTIC STORE IN TIANJIN YANLORD ISETAN IN 2021, BUT THE STORE HAS NOW BEEN WITHDRAWN.
OYEA Ouye Glasses' first brand upgrade store in the country landed in Wuchang MixC City
On May 18th, OYEA Eyewear's first brand upgrade store in China was officially opened in Wuchang MixC.
It is understood that OYEA was founded in 2000, committed to wearing comfortable, lightweight, high-quality glasses and professional services at a price acceptable to the public, so that everyone can see better, and is deeply loved by modern young people.
Qiao Kemeng drove to Xi'an
Qiaokemeng's first store in Xi'an landed on May 18 in Xiaozhai International Trade Center, Yanta District.
It is understood that Cokemon is a brand with chocolate as its product line, and through the perfect interpretation of high-end natural ingredients and the classic ingenuity of chocolate masters, it creates a chocolate brand belonging to China.
COVERNAT宁波首店正式营业
On May 18, the first store of the well-known clothing brand COVERNAT in Ningbo landed in Ningbo Hankyu. It is understood that COVERNAT is the main brand of South Korea's B.CAVE company, officially launched in 2008, the brand is based on American style, combined with Japanese layering techniques and Korea's unique aesthetics, from military uniforms, outdoor, workwear and other retro clothing inspiration.
The first store of Xu Dingsheng Sichuan Flavor Hall in South China opened
The first store of Xu Ding Shengchuan Flavor Restaurant in South China landed in Shenzhen Zhuoyue Center and officially opened on May 15.
It is understood that Xu Dingsheng brand has been stationed in 36 cities, nearly 200 stores across the country, and is one of the top 100 catering enterprises in China.
The first offline store of Butterfly Cultural and Creative opened
On May 19, the first offline store of Butterfly Cultural and Creative was officially opened in the front hall of the Grand Theater of Hangzhou Butterfly Theater.
Repetto's first store in Hangzhou officially opened
On 17 May, French brand Repetto officially opened its first store in Hangzhou at Kerry Centre. It is understood that the brand was founded in 1947 and released the first pair of ballet shoes in history that can be worn out.
Heart of Blue北京首店开业
On May 17, the Heart of Blue denim brand store officially settled in Xidan Joy City.
WOOHA's first store in the country landed in Hangzhou
On May 18, WOOHA's first store in China was officially opened at Yintai in77 in Hangzhou.
It is understood that WOOHA is a fashion brand established in 2019, focusing on creating a variety of wearing expressions, interpreting the multi-faceted characteristics of the new generation of women's charm, sexy, confident, frank, soft and sweet.
Mountain全国首店正式启幕
On May 17, Vuori's first store in China officially opened at Jing An Kerry Centre in Shanghai.
Founded in 2015, Vuori is a company inspired by the active California coastal approach, creating sportswear that integrates sports and fashion for consumers.
Kashima Club Store opened its first store nationwide
On May 17th, the first store of Kashima Club Store in China was officially opened in Xi'an. It is understood that the store is a city-level flagship store under Kashima, in addition to the relatively mature clothing, department stores, gardening, tea categories, the store has added home textiles, ingredients and other products.
HOUDINI opened its first store in China
On May 19th, HOUDINI officially opened its first store in Kerry Park, Pudong, Shanghai.
It is reported that HOUDINI was founded in Sweden in 1993, and its product line is suitable for mountaineering, hiking, skiing, rock climbing and other outdoor scenarios.
Blueglass's first store in Yunnan was officially opened
On May 17, Blueglass's first store in Yunnan landed in Kunming Hang Lung Plaza.
It is understood that the brand was established in 2012, formerly known as "Aqiulaga Qingzang Yogurt", and completed the brand upgrade in 2018. In 2019, Blueglass first launched collagen yogurt, priced on par with Starbucks and Heytea, and occupied a high-end position in the track of freshly made yogurt drinks and meal replacements, and was nicknamed "Hermes of yogurt".
武汉首家MIX CYCLE亮相武昌万象城
On May 18th, the first store of cycling lifestyle brand MIX CYCLE in Wuhan was opened in Wuchang MixC City, which is a cycling living space integrating professional modification, cultural exchange and coffee experience