CR-V slid from 26,800 monthly sales to 15,300 units, and it only took 3 months, how long can it last?

Univision Automobile

2024-05-21 10:41Posted in Hunan Automobile Creator

When it comes to Dongfeng Honda CR-V, everyone must be very familiar with it. After all, in that era when new energy vehicles had not yet emerged, CR-V was the absolute sales champion in the joint venture compact SUV market, and it has also won the love and recognition of many Chinese people with its excellent fuel economy and good space utilization.

Let's put it this way, it is indeed difficult to bypass a Dongfeng Honda CR-V when buying a joint venture compact SUV, even if it is the most popular domestic SUV Haval H6 during 2010~2015, it is also the chassis of the Honda CR-V developed in reverse. Therefore, we can see more clearly that the CR-V is indeed the "champion" with the highest "gold content" in the joint venture compact SUV.

However, today's automobile market is also divided into "30 years of Hedong, 30 years of Hexi", take Dongfeng Honda CR-V as an example, have you ever imagined that it can still have more than 26,000 new car sales in December last year and January this year, but in the latest April, it only handed over a sales report card of 15,300 new cars?

You must know that from the monthly sales of more than 26,800 units to the monthly sales of 15,300 units, the CR-V took only 3 months, and this makes people want to ask: How long can the sales of CR-V in China last? After that, will Dongfeng Honda start a wave of layoffs like Guangqi Honda? It's hard to say yet, but it shouldn't be far away, so if you don't believe it, we'll wait and see.

To be honest, Dongfeng Honda manufacturers have not worked the CR-V body in order to promote sales growth. Take the terminal price as an example, the original guide price of 185,900-263,900 yuan Dongfeng Honda CR-V, its lowest price in the country has also come to the range of 120,400-198,400 yuan, and the area with this preferential range is in Baoding, Hebei.

How's that, isn't it a surprise? After all, Baoding is the headquarters of Great Wall Motors, and the Haval H6 was the Honda CR-V developed in reverse, but now Dongfeng Honda CR-V is actually the cheapest in Baoding, does this mean: CR-V can't be sold in Baoding? Or is it because the competition in Baoding's auto market is extremely fierce (after all, the Great Wall headquarters), which has led to Dongfeng Honda dealers in Baoding having to sell the CR-V at a very low price?

All in all, Dongfeng Honda CR-V has the lowest offer in the country in Baoding, Hebei Province, which is an indisputable fact, so now since you can buy Dongfeng Honda CR-V at a minimum price of more than 120,000 yuan, will its sales data usher in explosive growth in the future? Let's talk about the conclusion first, I think it's very suspense~

From the perspective of its own products, although CR-V still "holds" the product labels of fuel economy, stability, reliability and durability, the competition in the car market has already shifted to the new track of new energy. And this will make the CR-V less advantageous when compared to some plug-in hybrid SUVs or pure electric SUVs.

Everyone thinks, even if the fuel version of the CR-V is fuel-efficient, the average fuel consumption per 100 kilometers is 6L, and in today's high oil prices, it will cost four or five cents to run a kilometer. But what about the tram? Pure electric can run 1 cent only one kilometer, charge 30 yuan can run 300 kilometers, and plug-in hybrid models can also achieve comprehensive fuel consumption as low as 3-4L, and daily driving in the city is basically electricity, so this is not more fragrant than to start a so-called pure fuel version of the Tian CR-V model?

It is precisely under the influence of such a buying environment that consumers have begun to gradually abandon the purchase of traditional long-established joint venture SUVs like the Honda CR-V. Even though its price is much cheaper today, consumers can still choose models like BYD's Song PLUS DM-i or the Leap C11, which focuses on pure electric and range-extended hybrids, for the same amount of money. Therefore, I would like to say here: it is not that the Honda CR-V has deteriorated, but that our domestic new energy vehicles have become better, and I don't know if you agree with this.

Finally, if you were to ask me, how long will a Japanese compact SUV like the Dongfeng Honda CR-V be able to survive in the domestic market? My view is that with the rise of more and more domestic new energy models, the market share of joint venture vehicles will be further encroached upon and squeezed. At present, the CR-V can still sell 15,000 units a month, but in another year or two, this number may be cut in half or even one-third. By then, our domestic cars will be able to rise in the true sense, let's wait and see~ (Text/Youshi Automobile Dazhuo)

Note: The picture comes from the Internet, the rights belong to the original author, if there is any infringement, please contact to delete, thank you too! This article only represents the author's personal views and does not represent the position of Youshi Auto.

View original image 62K

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

Personal opinion, for reference only