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The Sichuan Provincial Department of Economy and Information Technology drafted
"Strive to build the brand of "Sichuan Liquor".
Action plan to promote the high-quality development of Sichuan wine
(2024-2027) (Draft for Comments)
(hereinafter referred to as the "Consultation Paper")
Opinions from all walks of life are now openly solicited
▲Screenshot of the website of the Sichuan Provincial Department of Economy and Information Technology
Sichuan is an important liquor producing area in China, with unique resource endowment, long brewing history and strong industrial foundation. In order to further promote the process of new industrialization, further consolidate and enhance the advantages of Sichuan's liquor industry, and promote the high-quality development of the industry, this plan is formulated.
How will Sichuan wine develop in the future?
What are the key tasks?
The Consultation Paper points out the direction for it
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01
Look at the development goals
According to the "Draft for Comments", the creation of the "Sichuan Liquor" brand will be promoted from many aspects such as quality foundation, brand value, innovation ability, and integrated development.
Specific goals: By 2027, the quality of "Sichuan Liquor" will continue to be consolidated, the brand value of "Sichuan Liquor" will continue to increase, the industrial innovation capability will continue to be enhanced, the market competitiveness and international influence of "Sichuan Liquor" will be steadily expanded, and the high-quality development indicators such as advanced manufacturing capacity, leading enterprise strength, operating income scale, and revenue profit margin will be significantly improved.
In terms of comprehensively consolidating the quality foundation, the "Draft for Comments" proposes that the standard system is sound and complete, and a number of "Sichuan standards" that are leading the domestic and international standards have been formed. The solid-state brewing technology of pure grain is upright and innovative, the quality management system of the whole life cycle is more perfect, and the planting scale and level of special grain for brewing have been significantly improved. The production efficiency and high-quality product rate are constantly improving.
In terms of significant improvement of brand value, the "Draft for Comments" proposes that the cultural connotation of the "Sichuan Liquor" brand is becoming increasingly prominent. The dominant brand position of leading enterprises has been continuously consolidated. The brand transformation of the original liquor has achieved remarkable results, and the added value and competitiveness of the products have been significantly improved. Outstanding results have been achieved in the protection of intellectual property rights and the establishment of systems for famous and high-quality liquor brands.
▲ According to Visual China
In terms of continuous enhancement of innovation capabilities, the "Draft for Comments" proposes to overcome a number of key core technologies of liquor brewing, build a number of innovation platforms for industry-university-research linkage, and form a number of new processes and production procedures in the improvement of wine yield and grain saving rate; develop a number of new products that lead consumption upgrading, and create a number of new scenarios for liquor consumption; The level of digital transformation and intelligent manufacturing leads the country.
In terms of the continuous deepening of integrated development, the "Draft for Comments" proposes to put forward the deep integration of "Sichuan wine +" traditional culture, Sichuan cuisine, Sichuan tea and other characteristic industries to create a high-quality tourism route for wine tourism. The supporting capacity of the industrial chain such as packaging materials, brewing equipment, and exhibition finance has been continuously improved. The level of green brewing is leading in the country.
02
Look at the key tasks
Specifically, Sichuan wine will develop like this -
>> insist on quality first and strengthen the quality foundation of "Sichuan Liquor".
Three specific measures were proposed: optimizing and improving the standard system of Sichuan liquor, promoting the renewal of liquor equipment, and implementing the whole life cycle production management.
For example, support key enterprises to participate in the formulation and accelerate the introduction of international standards for liquor that meet the international quality certification system, food safety standards, and environmental protection system. Highlight the technical support of testing, and build a national liquor product quality inspection and inspection center and a national liquor industry measurement and testing center.
>> strengthen the characteristic advantages and enhance the brand value of "Sichuan Liquor".
Three specific measures were put forward: digging deep into the cultural connotation of "Sichuan Liquor", cultivating and promoting the overall brand of "Sichuan Liquor", and strengthening the protection of intellectual property rights of Sichuan Liquor.
For example, the "Sichuan Liquor" brand promotion was carried out in the national mainstream media and the "Sichuan Liquor Day" brand activities were held. Implement cross-provincial cooperation mechanisms such as the Sichuan-Guizhou-Chongqing Liquor Products Market Supervision and Intellectual Property Protection Cooperation Framework Agreement, and the Sichuan-Guizhou Liquor Intellectual Property Protection Police Cooperation Agreement.
▲ According to Visual China
>> adhere to the empowerment of science and technology to improve the innovation ability of "Sichuan Liquor".
Three specific measures were proposed: accelerating the research and application of key technologies, implementing wine product innovation, and accelerating digital intelligence empowerment.
For example, around the liquor tourism boutique route, Sichuan China Liquor Museum, etc., a number of liquor tourism cultural and creative peripheral products have been innovated and developed. Use new technologies such as cloud computing and industrial robots to transform and improve brewing production, canning and packaging, warehousing and logistics, quality control and other links, and create excellent scenarios and demonstration factories for intelligent brewing.
>> promote industrial integration and promote the coordinated development of "Sichuan Liquor +".
Three specific measures were put forward to promote the integrated development of wine and tourism, promote green brewing, and promote the integration of channels.
For example, the high-level construction of the Sichuan China Liquor Museum. Aiming at consumption scenarios such as famous restaurants, leisure places, and well-known brands, we will create a series of integrated brands of "Sichuan wine +" Sichuan cuisine, Sichuan tea, "Sichuan wine + entertainment" and "Sichuan wine + market".
▲ According to Visual China
>> accelerate the process of going to sea and open up the international market of "Sichuan wine".
Two specific measures were put forward to strengthen the planning and guidance of Sichuan liquor going to sea and strengthen the development of the international market.
For example, we should actively strive to include the reduction of the comprehensive tax rate on liquor into various multilateral and bilateral international trade negotiations. Released the catalogue of international market expansion support exhibition activities, and supported enterprises to participate in the series of activities of "Sichuan Wine Global Tour" and "Sichuan World Tour".
>> strengthen the cultivation of leading enterprises and enhance the core leadership of "Sichuan Liquor".
Two specific measures were put forward to continuously consolidate the advantages of leading enterprises and focus on cultivating supporting enterprises in the industrial chain.
For example, focusing on advantageous production areas such as Yibin, Luzhou, Deyang, Suining, and Chengdu, we will promote famous wine companies such as "Six Golden Flowers" to become bigger and stronger, and accelerate their growth into leading enterprises with important global influence and discourse power.
03
See how it is implemented
How to ensure the effectiveness of the Consultation Paper? There are two main aspects of support and guarantee. In terms of support measures, we will increase fiscal, financial and other policy support to support the quality improvement, brand building, innovation and creation, and talent cultivation of "Sichuan Liquor".
In terms of organizational guarantees, we will strengthen the mechanism for provincial leaders to guide the high-quality liquor industry, improve the linkage and horizontal collaborative work pattern to promote the high-quality development of the high-quality liquor industry, formulate annual plans, and promote the implementation of tasks in accordance with the "list system + responsibility system".
Due to the need to promote key work
The time period for public comment is:
May 15, 2024 to May 21, 2024
Feedback can be done in the following ways
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The opinions of the unit should be stamped with the official seal for written feedback, and the personal opinions should be signed for written feedback. Feedback can be mailed to No. 66 Renmin East Road, Qingyang District, Chengdu (Zip Code: 610015), or emailed to the mailbox [email protected].
Contact: Mr. Ou
Contact number: 028-86261732
Source | Sichuan released the client to integrate the official website of the Sichuan Provincial Department of Economy and Information Technology
Edit | Zhang Xiaolan