Finishing time: May 16, 12:28 p.m
Scoop: Top 50 best-selling apps on the App Store and Google Play Store in Taiwan
After sorting, the mainland games on the list in Taiwan are as follows:
Let's Go Muffin and Lastwar: Survival chase me
XD's self-developed RPG "Let's Go Muffin" is still stable, and it still occupies the top spot in Taiwan's best-selling list in this inventory. However, since April, the overall situation has changed slightly, and the dark horse "Last War: Survival" has overtaken it. The best-selling list of "Top Tables and Chairs" in Taiwan District shows a trend of "you sing, I will appear".
It must be said that "Let's Go Muffin" (hereinafter referred to as "Muffin") has fought a beautiful battle for Xindong's self-development. After the game was launched in Hong Kong, Macao and Taiwan at the end of January this year, XD's revenue in February surged by 60% month-on-month, and according to Diandian data, as of the end of April, the net revenue (IAP) of the Hong Kong, Macao and Taiwan markets of "Let's Go Muffin" has exceeded 360 million yuan. Thanks to the dark horse of "Muffin", XD ranked 24th in the Sensor Tower Chinese mobile game publisher revenue ranking in March.
Real gold is not afraid of fire. It is worth noting that recently, after the "Muffin" national server was launched in mainland China on May 15, this set of "results" was also reproduced, and it entered the top 10 of the best-selling list the next day after it was launched. Interestingly, after the launch of the national service, the activities at home and abroad were seamlessly connected and the "Line Puppy" linkage activity was jointly launched. And this also makes the teahouse curious about whether the "cats, cats, insects, and coffee waves" linkage in Taiwan will be replicated in the mainland.
"Last War: Survival", as a dark horse that continues to attack, has become a "big celebrity" in the field of game going overseas. I won't go into detail about the gameplay here, in short, under the stimulation of the two-pronged combination of "casual design and gameplay" and "related advertising materials", Firstfun has achieved 8 consecutive months of growth, and it also continued to be the top player in the revenue list of Chinese manufacturers going overseas in April. In Taiwan, "Last War: Survival" finally topped the best-selling list in mid-March, followed by "Let's Go, Muffin" and you chase me and let no one go. With eight consecutive months of growth, the growth space of the leisure SLG market has far exceeded the imagination of the industry.
NetEase and Perfect World Xinyou moved to Taiwan
There are also many new faces in this issue of the overseas show list, namely "All-Star Street Ball Party" (NetEase), "Persona: Phantom of the Night" (Perfect World), Dao Tianlu (Tianyou Network), "Prince Change" (Leyou Ark) and "Gun at Zombies" (Dew Drop Games), etc.
Among them, the best performance in the new tour to the sea is "All-Star Street Ball Party". Following its success in mainland China in August 2023, the game will be launched in Hong Kong, Macau and Taiwan in early April. With the influence of the NBA and the star player IP it has obtained, All-Star Street Ball Party became the mobile game with the highest number of downloads and the largest revenue growth in the Hong Kong, Macao and Taiwan markets in April in China, ranking 5th in the Sensor Tower revenue growth list.
The turn-based RPG "Persona: Phantom of the Night" (hereinafter referred to as "P5X"), developed by Perfect World and authorized and supervised by ATLUS, has experienced a "cliff-like drop" in ratings after its launch in China, and has "raised its eyebrows" overseas. After the launch of the Chinese server, "P5X" also landed in Hong Kong, Macao, Taiwan and South Korea in mid-April, and was well received by overseas players, and finally ranked 9th in the global revenue growth list of Sensor Tower Chinese mobile games in April.
In Taiwan, Perfect World chose to release its old partner "Ai Play World". After its release, "P5X" was ranked as high as 18th on the best-selling list. Recently, with the launch of version 1.2, the ranking of "P5X" has also returned to the Top50 range. However, from the current point of view, the overseas region with the highest compatibility with "P5X" is South Korea, which ranked 19th on the best-selling list yesterday (16th). This may have something to do with the fact that Korean players enjoy a heavier combat system.
"Dao Tianlu" is a "WeChat mini game" transplanted by the simulation of the cultivation of immortals management game, developed and published by Tianyou Network, launched in Hong Kong, Macao and Taiwan at the end of April, just a few days, ranked 15th in the April revenue growth list, revenue capacity should not be underestimated. From the perspective of experience, the gameplay of "Dao Tianlu" is more conventional, including a variety of gameplay methods such as simulated operation and idle machine placement within the framework of farming and cultivating immortals.
However, the "debut" front of "Dao Tianlu" is very long. It got a version number in 2014, landed on the mini program in 2022, and finally chose to land in Hong Kong, Macao and Taiwan in 2024. From the teahouse's point of view, the reason why "Dao Tianlu" chose to attack at this time may be related to the boom of idle RPGs overseas such as "The Legend of the Mushroom Brave".
The WeChat mini-program version of "Daotianlu" has recently opened a new linkage
Coincidentally, "Prince Change" developed by Beijing Leyou Ark is also an idle RPG, which will be launched on May 15; And Dewdrop Games launched a new tower defense meat pigeon game "Shooting at Zombies" in early May.
"Gun at the Zombies"
On the whole, there are two trends in the new mainland games that break into Taiwan in this episode of the overseas show: one is copyright, such as "All-Star Street Ball Party" and "P5X", copyright constitutes an influence, which can make new tours go overseas with more inherent advantages; The second is placement and lightweighting, including the adaptation of Mini Program games and the casualization of heavy games, which can gain more support from players in Hong Kong, Macao and Taiwan who are focused on entertainment.
In the current era of production costs, manufacturers need to combine their own resources and advantages when going to Hong Kong, Macao and Taiwan, and choose the product positioning that suits them, which may be able to achieve twice the result with half the effort.
Taiwan has become the world's fifth-largest mobile game market
According to Sensor Tower's 2022 Global Mobile Game Market Survey Report, Taiwan has overtaken Germany as the world's fifth-largest mobile game market. According to data.ai's data in August 2023, the top 10 game genres in Taiwan by mobile game revenue are casual, MMORPG and competitive. Because of the similar cultural and player tastes, Hong Kong, Macao and Taiwan are often the first stops in the process of testing the market for domestic games going overseas.
However, the Taiwan market has more restrictions on mainland manufacturers, who cannot directly publish games and must operate through partners in Taiwan. However, most large mainland manufacturers circumvent the ban of the Taiwanese authorities by packaging their Taiwanese subsidiaries as local companies.