On May 19, Mead Johnson, an internationally renowned nutrition brand, held a brand renewal and new national standard product launch conference of "Unleashing Potential and Leaping Growth" at Haixinsha Square, a landmark on the central axis of Guangzhou, and announced that it would hold the first National Tour of the Balance Bike to advocate the scientific parenting concept of "nutrition + sports".
It is reported that this balance bike tour competition is expected to attract more than 40,000 babies from all over the country to participate in the real and effective scientific nutrition to empower the body and strengthen the body, and help Chinese babies release their potential and achieve leapfrog growth.
Yu Liang, Olympic champion nutritionist and national registered dietitian, Ye Fachao, vice president of Baby-Friendly Island, Xiao Jingjing, CEO of Mead Johnson China, Zhou Tao, general manager of Mead Johnson Chinese mainland and cross-border sales, Li Qiang, general manager of Mead Johnson China's new business division, Li Shan, chief marketing officer of Mead Johnson China, and Jiao Yan, head of corporate affairs department of Mead Johnson China, attended the event.
The launching ceremony of Mead Johnson's new national standard products in China
At the launch of Mead Johnson's brand renewal and new national standard products, Li Shan shared that in order to get closer to the real needs of consumers, Mead Johnson conducted in-depth market research for more than 3,000 Chinese consumers to understand the real parenting concepts and needs of the new generation of mothers. After in-depth research, we found that the new generation of mothers in China has three obvious characteristics: first, they respect their children's hearts and hope to grow and explore with their children; Secondly, they maintain their independence, focus on their careers, have their own interests and hobbies, and have independent and complete selves; The third point is that they pay great attention to the nutrition of infants and young children, hoping that through comprehensive and balanced nutrition, the baby can have a healthy body, have the courage to explore the world, and become what they like.
Li Shan, Chief Marketing Officer of Mead Johnson China, shared at the press conference
As a global maternal and infant nutrition brand with a history of 119 years, Mead Johnson has more than 1,080 global patents, more than 100 scientific research results, and the research results have been cited more than 7,600 times by the industry. Combined with the understanding of young consumers, Mead Johnson insists on real and effective scientific nutrition, together with mothers, so that babies can develop healthily, release their potential, and grow by leaps and bounds.
Adhering to this new brand concept, Mead Johnson promotes the upgrading of new national standard products. For example, the newly upgraded Mead Johnson Blue Zhen of the new national standard contains 57 times the lactoferrin PLUS nutrient group and 90% milk gold natural extract, with 43 scientific evidences to help babies improve their protection; As the world's leading brand of brain nutrition, Mead Johnson Prime's newly upgraded formula has been proven to effectively support children's concentration, cognition and language skills. The real effect of Mead Johnson Qinshu has been unanimously recognized by hundreds of nutritionists, PHP hydrolyzed microprotein comfort lactose formula, helping to relieve stomach discomfort for 24 hours.
Mead Johnson Lanzhen, Primus, Qinshu new national standard series products
At the same time, Mead Johnson China announced the launch of the National Tour of the Bicycle God Balance Bike, advocating the scientific concept of parenting of nutrition + sports, and will join hands with more than 40,000 babies from all over the country to carry out the balance bike competition, jointly witness the real and effective scientific nutrition to empower healthy growth, so that babies can enjoy the fun in exercise, enhance their physique, temper their will, and realize the release of potential and leap growth.
The National Tour of the Balance Bike was awarded in Guangzhou
Yu Liang, an Olympic champion nutritionist and a national registered dietitian, highly affirmed the parenting concept of attaching equal importance to nutrition and sports, and said that life lies in sports, and we should let children return to play. For example, the exercise of balance bike, it is a very good exercise for the baby's physical strength, brain power and coordination. Whether participating in the Olympics or any form of competition, the support of scientific nutrition is essential. In the early stage of life development, for example, lactoferrin is a high-quality immune functional protein in protein, which improves protection and helps "less strokes and faster recovery"; At the same time, DHA is also the core, which can promote the neurological development of the brain, so that the baby can perform better in concentration, language and movement. These real and effective scientific nutrition will help children's sports development and unleash their potential.
Yu Liang, an Olympic champion dietitian and a national registered dietitian, shared the concept of paying equal attention to sports and nutrition to develop parenting
At this press conference, Mead Johnson Qinshu joined hands with the China Eugenics Science Association, together with hundreds of nutritionists such as Olympic champion nutritionist and national registered dietitian Yu Liang, the first batch of national registered dietitians Li Liangli, and the first batch of national registered dietitians Shen Xiabing, to advocate the popular science plan of "jointly guarding the comfort of the baby's belly", hoping that through scientific feeding methods, both mother and baby can benefit. For example, for babies with delicate stomachs, you can choose PHP hydrolyzed "micro" protein, which is 10 times smaller than intact milk protein, which is easier to digest, reduce and relieve the baby's discomfort, make it easier for the baby to grow, and for the mother to take the baby.
Mead Johnson's "Jointly Guarding the Comfort of the Baby's Belly" Science Popularization Program
As the first international brand of infant milk powder in China to achieve localized independent operation, in the past two years, Xinmezan has always actively played the advantages of the model of localized independent operation, and this brand renewal is an important achievement of localized independent operation, which integrates and shows the three advantages of the new Meizan model: the real and effective formula advantage of the international brand's century-old scientific research, the quality advantage of China's most stringent regulatory standards, and the product advantage of focusing on the demands of China's new generation of mothers.
According to reports, Mead Johnson Lanzhen, Purui, Qinshu and other new national standard products have been listed in March this year, the new national standard product formula advantages have not only been praised by many authoritative experts, but the sales of the new national standard series have exceeded expectations.
Mead Johnson China's new product for the whole life cycle
For example, in March this year, Mead Johnson China launched a new series of liquid nutrition products for children, including liquid lutein, liquid calcium, magnesium and zinc, red beet liquid iron, elderberry acerola cherry drink, prebiotic multivitamin zinc and other five new products, cross-border layout of liquid nutrition products; In April, Mead Johnson China signed an exclusive cooperation agreement with JD International to launch Mead Johnson's European version of French Golden Diamond Water Milk, providing mothers with a new experience of elegant parenting. Provide Chinese consumers with precision nutrition solutions throughout the life cycle.