vivo Y200 series officially released: how is the 1099 yuan "national mobile phone" caused?

Ray Technology

2024-05-20 18:34Posted in Guangdong science and technology creators

In the past two years, the mobile phone market has formed an inherent "involution" direction, such as flagship models roll images, mid-range models roll performance, low-end mobile phone roll battery life, etc. However, there has been a new trend in the mid-range market recently – durability, that is, a more rugged design to ensure that the phone has a more solid and practical experience.

Based on this "durable" wind, many seed players have emerged in the mid-range mobile phone market, including the vivo Y200 series, which is scheduled to be released on May 20. Lei Technology was invited to participate in this press conference and witnessed the official debut of this "national mobile phone" with vivo.

(Source: vivo)

1,000 yuan price, flagship quality

The biggest highlight of the Y200 series is that it inherits many unique configurations from flagship models, such as the plain leather material on the back of the Y200, which is the same as the X series; Or the Y200 series is equipped with a 6000 mAh ultra-large capacity battery as standard, and so on.

For the first time in the Y200 series, vivo has launched a model with the suffix "GT" - Y200 GT, which is mainly improved in performance compared to Y200. The Y200 GT is equipped with the third-generation Snapdragon 7 mobile platform, equipped with up to 12GB of RAM, 512GB of storage space, and a 6K VC vapor chamber is stuffed into the body, which makes the performance release more durable in extreme scenarios.

(Source: vivo)

The Y200 GT is also very "GT" in terms of peripheral configuration, with dual speakers, X-axis linear motors, and a 1.5K OLED display panel at 144Hz, which is highly consistent with mainstream gaming models on the market. In addition, its main camera sensor has also been upgraded to SonyLYT-600, with a 1/2-inch sensor area, with vivo's image algorithm, daily casual photography is not a problem at all.

The Y200, which is a positive iterative upgrade, also has a lot of upgrades compared with its predecessor.

First of all, in the appearance part, Y200Choose the same plain leather process as the flagship, with the front6.78Inch 120HzHigh brushOLEDThe curved screen, the grip of the whole machine is very good. According to official data, the thinnest part of the Y200 with the "red orange" color is only 7.61mm, which can be said to be one of the thinnest models in the same price range and battery capacity.

(Source: vivo)

Secondly, the Y200 is equipped with the first-generation Snapdragon 6 mobile platform, which uses 4nm process technology and has 4 A78 large cores and 4 A55 small cores. Although its performance is not top-notch, the maximum memory space of 12GB, combined with the optimization of OriginOS 4, can still ensure smooth daily use.

Finally, and most importantly, durability. The three models of the Y200 series pay more attention to the sturdiness of the fuselage, among which the Y200 chooses a rock-resistant structure, which can still maintain normal use after 32,000 micro-drops, 300 1-meter diameter roller rolls, 1,000 soft extrusions and 500 body twist tests.

As for the Y200t, it is a relatively rare mid-range LCD screen mobile phone on the market, and its natural advantage lies in the global DC dimming, which may be the most worthy of consideration for strobe-sensitive users in 2024.

(Source: vivo)

Overall, the three models of the Y200 series have their own main tracks, such as Y200t sticking to the LCD screen, Y200 focusing on fashion, thinness and battery life, and Y200 GT provides good performance, but the core keyword of the three models is still "durable", which is the answer given by the blue factory as a "national mobile phone".

When vivo starts to compete with battery life

After the whole press conference, the Y200 has two most impressive points, one is the sturdy fuselage, and the other is the strong battery life. It's hard to imagine that a 6000mAh battery has become one of the standard configurations in the mid-range market in 2024.

The Y200 series is equipped with a 6000mAh large-capacity battery as standard, but the main direction of the three models is slightly different: the Y200 GT chooses the Blue Ocean battery, which is a new type of battery jointly developed by vivo and Ningde New Energy, which is thinner, larger in capacity and higher in charging power; The Y200 chooses the same silicon carbon anode battery material as the X Fold3, with an energy density of up to 791Wh/L. Both the Y200 and Y200 GT support super-fast charging up to 80W. As for the Y200t, thanks to the advantage of LCD screen power consumption, it can achieve a good long battery life experience even when the charging power is only 44W.

(Source: vivo)

In terms of software, the Y200 series has the same system optimization as the OriginOS 4 flagship, which uses AI large models to learn users' usage habits and avoid unnecessary power consumption caused by application stealing. According to official data, the Y200 series can achieve a good score of 2 days in the DUO battery life model, and more than 200 minutes in music/video, social chat and other scenarios.

In addition, the Y200 series also debuted the "Micro Electric Genie Mode", that is, when the phone only has 1% of the battery left, it can also extend the standby time for 180 minutes, 16 times to light up the QR code and 21 minutes of talk time; Even if the battery reaches 0%, it can still extend the number plate display of the ride-hailing service for 20 minutes and the talk time for 4 minutes.

(Source: vivo)

I have to say that vivo still takes into account the needs of users in extreme environments, especially consumers engaged in outdoor occupations, and it is very important to be able to use it for a longer time, even if it is a minute and a second.

The blue factory that listened to the persuasion made a "takeaway artifact"

In the past two years, most consumers' impression of vivo is to "listen to persuasion", whether it is the smoothness optimization of OriginOS 4, or the demand for a straight screen of vivo X100S, the blue factory has been listening to the voice of the market. Perhaps considering that vivo is being accepted by a wider consumer group, vivo has officially launched a "career mode" in the Y200 series.

The first area where the "career model" has landed is food delivery workers.

In this mode, the vivo Y200 series supports functions such as ultra-long screen locking, automatic order grabbing, elevator network optimization, and congestion network enhancement. In fact, for takeaway workers, the mobile phone must keep the screen on for a long time to ensure that the news of merchants and customers can be checked in time, and at the same time, it is also necessary to always pay attention to the orders to be grabbed, after all, the number of orders received is directly proportional to the salary, and the more orders can be grabbed, it also means that you can get higher remuneration.

(Source: vivo)

On the other hand, vivo has noticed that many riders need extremely high brightness in outdoor scenes to ensure that they can see the screen clearly in sunlight, but when entering the interior, the high brightness is easy to cause discomfort to the eyes. In response to this phenomenon, vivo has also optimized fast brightness adjustment to reduce the occurrence of such situations. In the same scenario, there is also the problem of network fluctuations when entering and exiting the elevator, vivo can increase the frequency of switching network detection in career mode to ensure that the network can be found quickly after leaving the elevator.

In the future, vivo will continue to launch more specially optimized "career modes" to introduce more easy-to-use and practical functions for more people with specific needs.

Write at the end

Counterpoint Research, a market research agency, mentioned in the latest report that vivo has become the No. 1 domestic brand with a market share of 16.9%, which is the third consecutive year that vivo has won this honor.

On the one hand, limited by product pricing and product positioning, extreme performance and high-end images will not become the first choice of brands; On the other hand, in the audience at this price point, the experience of using the product itself is more important, and then the price:

vivo Y200系列的价格如下:

Y200T Live:

(Source: vivo)

8GB+128GB:1099元；8GB+256GB:1199元；12GB+256GB:1399元；12GB+512GB:1699元。

Live Y200:

(Source: vivo)

8GB+128GB:1599元；8GB+256GB:1799元；12GB+256GB:1999元；12GB+512GB:2299元。

vivo Y200 GT:

(Source: vivo)

8GB+128GB:1499元；8GB+256GB:1599元；12GB+256GB:1799元；12GB+512GB:2099元。

In the price range of 1000 to 2000 yuan, vivo first considers that the Y200 series can have enough durability, such as a large-capacity battery, a thin and light feel, a sturdy body structure, etc., and then subdivides people with different needs: vivo Y200 GT has stronger performance and better gaming experience. In this way, the Y200 series almost covers the needs of most users in this price segment, and this is the answer that vivo handed over on the exam paper of "national mobile phone".

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