Text: Xiaoxin, who is full of vitality
Editor|Uncle Wang of the Dump Garden
Preface
In recent years, the popularity of the once-popular luxury jewelry brands Swarovski and Pandora in the Chinese market has decreased significantly.
These brands have won the favor of many young girls with their beautiful designs and not too expensive prices, and have become their fashion choice.
However, the market and consumer attitudes have changed now, and these brands seem to be less popular.
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The video is from Poster News
Miss Li, a white-collar worker in Hangzhou, recently turned out her collection of Swarovski crystal jewelry, lamenting that these popular jewelry are now worthless.
Swarovski crystals, she said, are all man-made, and almost no one wants to recycle them. If you bought gold jewelry, it's worth it now.
Image source network
Ms. Li's exclamation reflects the disappointment and regret of many consumers with these affordable luxury jewelry brands.
Now, Swarovski and Pandora are not doing well in China, and the storefront is deserted, which is completely different from the previous boom.
Image source network
The latest market data shows that these brands have seen a decline in sales and market share, especially among younger consumers, where their popularity has decreased significantly.
Image source network
Swarovski is known for its faux crystal jewelry and once had a large number of loyal fans around the world.
Pandora, on the other hand, relied on customizable bracelets and charms to become a magic box for girls.
Image source network
However, with the changes in the economic environment and consumption concepts, more and more consumers have begun to choose jewelry with more value retention, such as gold and diamonds.
Image source network
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in,
Some of these netizens' comments are even more exciting, let's take a look.
The 5,000-year-old Pandora doesn't say that others think it was bought in a binary store
Netizen: I didn't understand it from the beginning, and I still don't understand it
Swarovski's swan necklace, ladies and gentlemen, is now embroidered into a pile of scrap iron
Netizen: I have one, and I can't see it if it's already embroidered
At that time, I went to buy Swarovski, I asked the shopping guide, is this gold, the shopping guide said no, he asked again if it was silver, the shopping guide said no, he said, isn't this fake
Netizen: I almost bought it because of my comparison, but later I thought about it, gold is more fragrant
If she had bought a Swarovski telescope, she might have been able to sell it at a higher price now, but unfortunately she didn't understand
Netizen: These two goods didn't cheat me out of a penny, and when my friends and colleagues took Pandora, I felt hugely ugly
Personal opinion
When I bought these things, I really thought they were very fashionable and the price was acceptable.
Swarovski's sparkling crystals, Pandora's charms that I can match by myself, all make me feel very individual.
However, looking back now, most of these accessories are no longer worn. Their styles are becoming obsolete, and it is true that artificial crystals and silver jewelry do not hold as much value as gold and diamonds.
Seeing Ms. Li's experience, I deeply sympathize. She's right, Swarovski crystals were really popular at the time, but now they have little recycling value.
Moreover, as time goes by, everyone's consumption concept is also changing. Nowadays, many people buy jewelry not only to look at the style, but also to consider their value preservation.
After all, something that you have spent a lot of money on can maintain or even appreciate in value in the future, and it is definitely more cost-effective than those things that are fashionable but will be worthless in a few years.
As consumers, we also need to learn to make more informed choices based on our needs and realities.
I hope that these brands can make breakthroughs in design and innovation, win back everyone's love, and at the same time, I also hope that every one of our consumers can buy good things that they like and maintain their value.
#女子翻出施华洛世奇称后悔没买黄金 ##头条创作挑战赛#
Editor's note: The comments of netizens in the article reflect the diverse voices and opinions of society, but do not represent the position of this article
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