How long is the range?
There is no best battery life, only the most suitable battery life.
Maybe it's a second car purchased by a family in response to the number limit policy, maybe a small car to pick up and drop off children to and from school, or a small tram for daily low-cost commuting, where there is demand, there is a market, which is the reason for the gradual growth of the micro electric vehicle market segment. Micro electric vehicles have the characteristics of low price, small size, and good parking, and have become the choice of many consumers in recent years, after entering 2023, the sales growth rate of this market segment has slowed down, and after the dividend period has passed, more than 63% of brands have withdrawn from this market, but this also means that the micro electric vehicle market has begun to enter a stable stage of transformation and development.
At this node, FAW Besturn launched its first micro pure electric product - Besturn Pony, and officially opened pre-sale on April 30, 2024, with a total of 3 models, with a pre-sale price range of 28,900 yuan to 34,900 yuan, providing two cruising ranges of 122km and 170km. At the same time as the pre-sale of the new car was opened, the official pre-sale policy was announced: users only need 5 yuan to make a decision, and they can unlock 5 privileges including a 100-fold expansion of the deposit, an exquisite beauty package for official reform, a lifetime warranty for the whole vehicle and three electric vehicles.
From this point of view, the galloping pony has met the characteristics of low price, and then we will take a look at whether this car can realize the leap from scooter to boutique car.
Good looking is the first rule of attraction
Data show that more than half of the users of micro electric vehicles are women, and their proportion is much higher than the proportion of women in fuel vehicles, especially after 90 women, 66% of them are first-time buyers, and these users are mainly women in the family to buy in their own names, which means that "good-looking" is the first element of this car.
Judging from the appearance of the galloping pony, the main target group of this car is also those young users who pay attention to appearance. The new car provides six body colors for consumers to choose from: jasmine white, bubble blue, sky dai blue, camellia green, peach pink, and cheese white.
In terms of design, the front face of the galloping pony adopts a closed design that is more common in new energy models, and at the same time uses a contrasting design, both sides of the front are large-scale cute electric eye headlights, the middle of the front adopts a new brand LOGO, the lower is the charging port, the front surround adopts a long strip-shaped decorative plate, and on both sides are embellished with the same color as the body of the "capsule shape" elements, the overall look is a "milk hoo" feeling.
The Galloping Pony has a three-door, four-seater layout with a contrasting roof, and the long decorative strips on the lower side skirts and capsule elements echo the front envelope. The rear of the car, on the other hand, is combined with the front of the car, with taillights similar to the front of the car, and contrasting trim strips on the edges, emphasizing personalization in details. The length, width and height of the new car are 3000/1510/1630mm, respectively, and the wheelbase is 1953mm, and the overall size is slightly larger than that of the Wuling Hongguang MINI EV.
In terms of interior, the galloping pony still uses a relatively bright color scheme in color, and the official currently provides five colors: beach gold, bubble blue, sky dai blue, camellia green, and peach pink, and also uses capsule elements to embellish.
In terms of pattern design, a relatively simple design is adopted, there is only one full LCD instrument panel in the car, and other functions are mainly controlled by physical buttons, and the design of the center console is inspired by the game console handle, which increases the driving pleasure. This design is relatively not very intelligent, effectively expanding the front space, and space is indeed more important for mini cars.
It is worth noting that, according to the official disclosure, the galloping pony will provide more than 100 personalized customization solutions, and the official personalized customization platform will be opened in the future to meet more personalized needs of users.
Real value for money: spend a little money, do a lot of things
Although the size of micro electric vehicles is small, the price is low, relative to fuel users, its users are more inclined to try new, trend and personality consumption, but this does not mean that users in the choice of micro electric vehicles when their requirements are reduced, statistics show that relative to fuel vehicle users, users in the choice of micro electric vehicles in addition to the price of more attention to the quality and safety of the product itself.
Taking the Galloping Pony as an example, although the price of this car is less than 40,000 yuan, the whole system is equipped with main driving airbags and front and rear seat belts as standard, as well as hill assist, reversing radar and other functions, that is, within the cost range, the Pentium Pony provides basic safety guarantees for drivers and passengers. On this basis, its high-end models also provide a 7-inch LCD instrument cluster screen and reversing image, and support mobile phone APP remote control, users can realize remote unlocking and remote car search functions.
It should be noted that the galloping pony adopts a ten-core cage space body architecture, as well as 6 anti-collision steel beams and a body thickness of 18%, and in terms of battery safety, which new energy users are more concerned about, the power battery of the new car has IP68 dustproof and waterproof performance, and is equipped with BMS battery management system, which more comprehensively guarantees the safety of users.
In terms of power, the Pentium Pony is equipped with a single motor, with a maximum power of 20 kilowatts, a peak torque of 85 Nm, and a lithium iron phosphate battery pack, which provides a pure electric range of 122km/170km under CLTC working conditions.
In addition, the official said that the minimum electricity consumption of the new car per 100 kilometers is only 8.8Kw·h, that is to say, the cost of electricity per kilometer is about 5 cents, and the daily commuting distance is 40 kilometers, and the cost of the galloping pony is only 2 yuan, which basically meets the requirements of users in this market for low-cost travel.
Obviously, the track that the galloping pony focuses on is not a variety of travel scenarios, but focuses on daily cars, which is admittedly a manifestation of high cost performance. You must know that behind the long battery life, strong power, and high intelligence must be the user paying, with a more basic configuration, more just the right power and battery life to match the lower price, the galloping pony obviously hopes that the user's cost is used for more daily travel.
epilogue
Noncommittal, the users of the micro electric vehicle market are "like the new and hate the old", because the price is lower, so the cost of replacing the car is not high, compared with the high-priced models, the cycle of the micro electric vehicle will be shorter, which also requires car companies to quickly adapt to the market, and at the same time the product should be more targeted, "everything will, everything loose" is a taboo.
Compared with many models, the galloping pony obviously does not have a big appetite, and the price of 28,900 yuan-34,900 yuan is also destined to make this car unable to become an all-rounder, so the new car is more focused on the needs of the target group, in short, it is - money, to spend on the blade, you can.
At the moment with the theme of "volume", it is still unknown whether the pre-sale of the galloping pony has opened up a new idea for the market.