Relying on resource endowment to empower rural revitalization
Nanshuping B&B Village, Taiping Town
In recent years, the Wanli Administration has actively planned the layout of agricultural development, based on resource advantages, expanded agricultural functions, vigorously developed new forms of leisure agriculture such as agricultural experience, agricultural tourism, and ecological health care, realized the deep integration of agriculture, forestry, culture, tourism and health, and promoted the development of agricultural characteristic industries to create brands, expand influence, increase efficiency, and improve the level.
Characteristic Ecological Agriculture "Strong Villages and Rich People"
Strawberries, cherries, watermelon, peaches, blueberries, pears...... In recent years, with the development of the industry and the promotion of planting greenhouses, today's bay is fragrant with melons and fruits all year round.
In the field of agriculture, characteristics are advantages, and the primary task of promoting industrial revitalization is to accurately locate characteristic resources and industries. All localities in the bay have combined their own realities to vigorously promote the industrialization and characteristic development of agriculture and build a solid foundation for rural revitalization and development.
"Relying on the unique agricultural resources and natural endowments of the overall situation, we have introduced incentives and subsidies to support the development of characteristic ecological agriculture industries, rewarded and subsidized the construction of agricultural base facilities such as tea, fruits, medicines, and vegetables, and encouraged and guided the transformation of traditional agriculture to characteristic ecological agriculture." Yu Xueting, deputy director of the Agriculture and Forestry Office of the Wanli Administration, told reporters that in order to further extend the connotation of the characteristic agricultural industry and promote the deep integration of agriculture, culture and tourism, the ecological agriculture bases in the bay often hold various festivals and activities to attract citizens to come for leisure, tourism and vacation, which not only publicizes and promotes the characteristic ecological agriculture industry in the bay, but also promotes the vigorous development of local rural tourism.
Grape planting, rice-frog co-cultivation and flower seedlings in Luoting Town, strawberry, mulberry (mulberry) and dragon fruit planting in Meiling Town, tea, peaches and Chinese medicinal materials in Taiping Town, prune, vegetables and chrysanthemum planting in Xiyao Lake Management Office...... With the help of characteristic industries to develop rural tourism, empower rural revitalization, and drive farmers to increase their income and get rich, under the guidance of such development ideas, many "force points" such as Wanli picking tours and rural tours are clenching their fingers into fists to form a joint force for development and play the main theme of rural revitalization.
In order to build a platform for the aggregation of elements, the Wanli Administration Bureau has vigorously implemented the construction of "one township and one park", "Nanchang Green Valley" and "pastoral complex", and actively guided a number of modern agricultural demonstration parks to become functional areas for the agglomeration of agriculture-led industries, and leading areas for industrial integration and green development. At present, it has cultivated 15 leading agricultural enterprises above the municipal level, and established 3 municipal-level modern agricultural industrial parks, 1 provincial-level modern agricultural demonstration park, and 1 provincial-level boutique park.
Market operation helps agricultural products "out of the circle"
The beautiful pastoral scenery and unique rural experience have attracted groups of tourists, and also brought fire to the special agricultural products in the bay, which are favored by the market in today's era of health preservation.
In order to allow more local high-quality agricultural products to go out of the bay and to the whole country, the Wanli Administration has deeply integrated live broadcast to promote consumption and rural revitalization, and planned to build the first rural revitalization e-commerce industrial base in the bay - the digital and intelligent e-commerce industrial base for rural revitalization in the bay. The base is connected to 7 towns and towns in the whole world, includes hundreds of famous and high-quality agricultural products, strictly admits access to the system, realizes brand empowerment, helps agricultural products to upgrade their files, operates and promotes online and offline simultaneously, improves packaging and brand image, and has a cumulative online turnover of 26 million yuan throughout the year.
"We adopt the form of '1+N', set up the main venue (e-commerce industry base) and multiple sub-venues (production areas, etc.), realize live broadcast in the whole city in multiple positions, categories and scenes, and promote the bay with 'online drainage and offline consumption' as the main line for high-quality brands, cultural tourism projects, culture and other characteristic landmark areas in the bay to promote the consumption of agricultural products." Zhou Yanni, head of Manhecheng Digital and Intelligent E-commerce Industry Base, said that through the methods of "public welfare live broadcast to help farmers" and "farmers bring local goods", it will help revitalize rural resources, promote all kinds of agricultural products "out of the circle", drive agricultural transformation and upgrading, improve quality and efficiency, and stimulate the vitality of rural revitalization.
Agricultural brand is an important symbol of agricultural modernization. In the practice of brand building, Wanli focuses on both ends of production and market at the same time, so that production follows the market, and the brand becomes the bridge between production and the market, and finally maximizes the brand value.
On the one hand, through offline foreign exchanges, exhibitions, and promotional activities, we will continue to expand the sales of famous and high-quality products in the bay; On the other hand, online promotion, short video publicity, live broadcast and other methods are adopted to publicize and promote Wanli brand agricultural products, comprehensively enhance brand awareness, influence and market competitiveness, and improve comprehensive benefits.
Activating Rural Tourism "A Pool of Spring Water"
A family spreads a dining cloth, puts snacks on the table, sits on the ground, adults chat, children play, and have a good time...... In the Jiulongxi Ecological Park, located in Leigang Village, Taiping Town, many tourists come to play and "check in".
However, the most attractive thing in Leigang Village is the homestay, with the theme of "hidden" culture, combined with elements such as fertile fields, beautiful ponds, mulberry and bamboo, to create a "paradise" in the depths of the bamboo forest, which has become a "poetry and distance" that people yearn for. A few kilometers away in Nanshuping B&B Village, the "government + enterprise + village collective" cooperation model is adopted, through government investment and multi-party investment, the original houses of the whole village have been repaired and transformed by modern technology, and the cultural and tourism enterprises have operated and managed the tourism resources in the village, and the tourism resources have been deeply connected with the market, making Nanshuping Village a leisure and vacation B&B village integrating catering, accommodation, bars, indoor and outdoor script killing, traditional cultural experience, and traditional Chinese medicine health care.
Focusing on the functional positioning of "leisure, vacation, health and wellness" in Meiling, more and more boutique homestays have quietly emerged in the bay, with themes, branding, and aggregation as the main trends, driving rural tourism towards high-quality development.
"A number of B&B gathering areas with reasonable layout and distinctive characteristics have been formed in the bay, such as Nanshuping, Leigang, Shangbao, Lixin, Tuanjie Village, etc., and the development of 'B&B +' ecological leisure agriculture according to village conditions has taken place on the road of village collective economic development with the integration of agriculture, culture and tourism." Yu Xueting told reporters that by promoting the large-scale and refined operation of homestays, the "Wanli People" homestay brand has been further sung, and Wanli has also been successfully awarded the province's "beautiful, livable and dynamic villages (+ homestays)" linkage construction demonstration county.
In addition, the Wanli Administration also vigorously guides local farmers to participate in the development of rural tourism, develops agricultural labor experience, parent-child interaction, leisure and health care and other forms of agricultural tourism products with distinctive characteristics, and forms special products such as "agricultural experience", "flower season tour", "picking tour" and "health and wellness holiday tour". Nowadays, Meiling Linglun Music Festival, Meiling Cloud Music Festival, Taiping Beer Festival, Meiling Cross-country Race and other activities have become the characteristic brands of cultural tourism in Wanli and a beautiful business card for promoting leisure agriculture in Wanli. (Hongguan News reporter Yin Simeng text/photo)