Lei Jun's live broadcast drove 20 million onlookers! Suddenly left the car, Lei Jun: It's too much, I really want to report him

National Business Daily

2024-05-18 22:57Posted on the official account of Sichuan Daily Economic News

On the morning of May 18, Lei Jun livestreamed himself driving a Xiaomi SU7 Pro from Shanghai to Hangzhou, and delivered the vehicle to the owner of the SU7 in Hangzhou.

During this period, Lei Jun not only responded to the "Singer" shaking incident, but also encountered malicious don't get into the car, and the three-and-a-half-hour live broadcast revealed a lot of information.

Screenshot of the live broadcast room

During the last live broadcast, Lei Jun did not turn on the reward function, and was complained by fans about wasting traffic. At that time, Lei Jun responded: "I'm not rejecting, I'm just worried that if everyone brushes too much, the live broadcast room will look messy." Why don't I think about opening a gift or something next time? Actually, I think it's good to receive some gifts from everyone. ”

Today, Lei Jun fulfilled his promise to open the gift reward, and the whole gift screen was swiped in the live broadcast room, and the CEO of Vancl Eslite Chen Nian even swiped multiple carnivals in a row, becoming Lei Jun's "big brother on the list", and the second user on the list is the official flagship store of Vancl Eslite.

Lei Jun said that when he went back, he would count the amount of gifts received and exchange them for Xiaomi products as welfare products for fans in the next live broadcast.

According to public statistics, the cumulative number of viewers of this live broadcast exceeded 27 million, the number of peak online users was as high as 4.8 million, and Lei Jun's account added 360,000 fans.

Lei Jun was maliciously stopped in the live broadcast:

"It's too much, I really want to report him"

In this live broadcast, the Xiaomi SU7 Pro model was officially unveiled, and Lei Jun drove the vehicle from the vicinity of Shanghai Century Avenue to Hangzhou Mengma Town for the delivery ceremony.

Lei Jun's live broadcast is mainly to show how the vehicle can intelligently respond to various road conditions with the assistance of Xiaomi's intelligent driving system. At the same time, the Xiaomi SU7 Pro's real-world autonomy and real-world energy consumption performance will also be tested.

Although there is the blessing of NOA, there are some unexpected situations encountered during the live broadcast. Lei Jun drove the Xiaomi SU7 Pro while driving at high speed, a white sedan suddenly accelerated and changed lanes maliciously, almost causing an accident, and did not turn on the turn signal.

Lei Jun said that this way of driving is very dangerous, and called it "too much, I really want to report him". He called on everyone to drive civilly: "Forget it, we can't be road rage, I think life is already very beautiful, don't get angry about this little thing, add to your own blockage." ”

After a three-hour journey, Lei Jun and his group arrived at Hangzhou Mengma Automobile Town, and ended the live broadcast after the car delivery ceremony.

The cost of self-developed intelligent driving exceeds 2 billion yuan in one year

When talking about the intelligent driving program, Lei Jun said frankly: "The annual cost of intelligent driving developed by Xiaomi itself exceeds 2 billion yuan, and the investment is extremely high. ”

When asked, "It was previously rumored that Xiaomi's vision intelligent driving plan in the future will be carried out by cooperation or third-party bidding", Lei Jun personally refuted the rumors: "We have set a goal since the beginning, and all of Xiaomi's intelligent driving should be developed by ourselves." ”

In addition, Lei Jun also shared Xiaomi's team building in the field of intelligent driving. He mentioned that the Xiaomi Auto Smart Driving team has more than 1,000 engineers.

Lei Jun said that Huawei, Wei Xiaoli and other car companies are very resolute in investing in intelligent driving, especially Xiaopeng Motors. Lei Jun himself has a close relationship with He Xiaopeng and is also an early investor in Xiaopeng Motors.

After the live broadcast, Lei Jun posted on Weibo: "Today's live broadcast is the debut of Xiaomi SU7 Pro, and it is also our first public test of urban NOA and high-speed NOA. I am very satisfied with the test results. ”

Lei Jun responded to the first place on the "Singer" shaker list:

I just want to do my best to get Xiaomi right

Lei Jun also responded to netizens' vote for him to participate in "Singer 2024" in the live broadcast.

Recently, Lei Jun topped the "Singer 2024" shaker list, beating Han Hong, Phoenix Legend, Jay Chou, Jacky Cheung, etc., and won the support of a large number of netizens.

Lei Jun said: "Yesterday, many colleagues discussed this, but I still haven't figured out what is going on. Thank you for your support, and now I still try my best to do a good job of Xiaomi. ”

Previously, Lei Jun's sentence in his speech at the Xiaomi Mi 4i press conference in India "Are you OK" was re-edited into the song "Are you OK" by the UP master of Station B and went viral on the Internet, and the video has exceeded 40 million views, becoming Lei Jun's own song "masterpiece", and it is often ridiculed by netizens.

Some netizens joked that this song "Are you OK" can already beat many raps in the mainland.

In addition, Lei Jun also said in today's live broadcast: "Xiaomi's car sales far exceed expectations, the flow of the tide, the wealth of the sky, is actually quite annoying, because the original plan for this year's production capacity is only 60,000 or 70,000 units, we can only accelerate production." ”

Xiaomi's second model and the second phase of the project are progressing

Xiaomi Auto recently announced that it has just completed the delivery of the 10,000th Xiaomi SU7. Lei Jun also said on Weibo that he is continuing to expand production capacity to ensure the delivery of 100,000 vehicles this year.

Recently, a source revealed that in order to increase production capacity and shorten delivery time, Xiaomi Auto's Beijing factory plans to start a "double shift mode" in June 2024, and the daily production time will be increased from 8 hours to 16 hours. Lei Jun has said that the Xiaomi car factory can produce 40 Xiaomi SU7s per hour, and a new car can roll off the assembly line every 76 seconds. Based on this calculation, the monthly production capacity of the company is expected to increase to nearly 20,000 units after the start of double-shift production.

The second phase of Xiaomi's automobile plant is also progressing step by step. According to reports, the second phase of the Xiaomi automobile project is located in Fangxindian Village and Xiaozhangwan Village in Yizhuang New Town, Beijing, with an annual planned production capacity of 150,000 vehicles. At present, the above-mentioned area has entered the demolition stage, and the archway of the landmark building "Fangxin Store" has been demolished. According to the plan, the second phase of the Xiaomi car plant will start construction in 2024 and be completed in 2025.

Recently, some media reported that Xiaomi Auto plans to start producing and selling an SUV similar to Tesla's Model Y as soon as 2025. In the process of developing this SUV, Xiaomi has used Tesla's SUV model as an important reference object, although the specific specifications and pricing information about this SUV have not been disclosed at this time.

Xiaomi Group's stock price has risen continuously recently. On May 17, the closing price of Xiaomi Group's Hong Kong stock was HK$19.94, up 0.61%. Morgan Stanley's analyst Andy Meng and others recently mentioned in a report that they raised the target price of Xiaomi Group's Hong Kong stocks from HK$17.50 to HK$20, and listed Xiaomi as their preferred recommendation. The adjustment is based on the valuation of Xiaomi's electric vehicle business from CNY90bn to CNY110bn, as well as the synergies between smartphones and the AI-IoT.

(The content and data in the article are for reference only and do not constitute investment advice.) Investors act accordingly at their own risk. ）

Editor|He Xiaotao Du Bo

Proofreading|Zhao Qing

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