Over the years, iQIYI has used its leading technological advantages to build a huge platform in the field of video streaming. The huge number of users and high market share have made iQIYI the flagship and leader of domestic video websites.
However, behind the rapid expansion, there are also many hidden problems. Based on recent public reports, iQIYI has varying degrees of controversy and deficiencies in content censorship, copyright disputes, paid membership services, data security, etc. These long-term industry chaos have been covered by iQiyi's high walls and have not been clearly exposed.
Until recently, as the regulatory authorities have intensified their inspections of Internet companies, these problems of iQIYI have gradually been exposed to the sun. It can be said that iQIYI has lifted the "fig leaf" of this industry, so that the chaos originally hidden in the dark corners has nothing to hide.
This is undoubtedly a wake-up call for the entire industry. If the leading enterprises in an industry lack norms and constraints for a long time, they will eventually lose their original intention in the uncontrolled expansion and fall into self-degradation. iQIYI's naked swimming, after all, has uncovered the systemic problems that need to be solved urgently in this industry.
Tencent, which fought back strongly, no longer disguised its posture
In the face of iQiyi's sudden naked swimming, competitor Tencent will obviously not stand idly by. It chose to fight back strongly, showing its strength and determination in all aspects.
Different from the previous low-key strategy, this time Tencent made no secret of its ambitions, invested heavily in high-quality content, and used practical actions to dispel the misunderstanding of "only competing for traffic and not quality" in the industry. At the same time, Tencent has also re-examined and rectified its membership services and privacy protection, responding to iQiyi's common industry problems with a more open and transparent governance.
It can be seen that Tencent is declaring with a high profile that the status of the big brother in the video field cannot be challenged. It has put aside its previous subtlety and euphemism, and has chosen a more direct and honest way of competition, aiming to regain the trust of users and re-establish its position as an industry benchmark.
This game of repeated bombardment and counterattack has undoubtedly intensified the fierce competition in the entire industry. However, rather than treating it as a confrontation on a case-by-case basis, it is better to understand it as an overall reflection and adjustment of the industry. In the end, the winners will be those platforms that are truly user-oriented and effectively promote the progress of the industry.
The People's Daily, the alarm bell should resonate with the industry
At the same time as iQiyi naked swimming and Tencent counterattacked, the People's Daily, as the main national media, also issued severe criticism of the chaos in the industry. It calls on industry enterprises to strengthen self-discipline and solve the various shortcomings that have plagued the development of the industry for a long time.
The voice of the People's Daily is undoubtedly of important guiding significance. However, we should also realize that it is not enough to rely on the self-discipline of a few enterprises. To resolve this quagmire, we need the joint efforts of the government, the public, public opinion and other parties.
For example, government departments should strengthen supervision, establish strict access mechanisms, content review mechanisms, and copyright protection mechanisms, and strengthen the social responsibility of Internet enterprises. The public and public opinion should also fully exercise the right to supervise speech and urge enterprises to get on the right track. Only when all parties work together to form a joint force can this "encirclement and suppression" against video websites be effective.
Of course, industry enterprises themselves should also deeply reflect, adjust their development strategies, truly return to their original intentions, take user needs as the center, and content quality as the core, and promote the industry to the right track.
Adhering to the mainstream value orientation is the foundation of the long-term stability of the industry
Whether it is iQiyi's naked swimming, Tencent's counterattack, or the appeal of the People's Daily, they all reflect a problem: the industry has gradually lost itself in the rapid development and deviated from the mainstream value orientation.
If it can't be corrected in time, video sites may fall into the quagmire of vulgarity and hype. This will not only seriously corrupt the social atmosphere, but also block the development of the industry.
Therefore, mainstream value orientation is not only about moral responsibility, but also the foundation of survival and development. Enterprises and practitioners in the industry must always maintain a sober value judgment, strengthen cultural self-confidence, spread positive energy, carry forward the main theme, and fulfill the mission of national educators.
This requires the joint efforts of all parties: enterprises should strictly review content and establish healthy value coordinates; The government should strengthen guidance and create a good atmosphere of public opinion; The public should make rational choices and resist vulgar content. Only by forming a positive cycle of value resonance, can the industry move towards long-term stability.
epilogue
iQIYI's naked swimming is undoubtedly a wake-up call to the entire video streaming industry. At the same time of rapid development, enterprises and practitioners should maintain rationality and responsibility, and adhere to the mainstream value orientation.
This is not only the expectation of society, but also the cornerstone of the progress of the industry. Let us work together to turn crises into opportunities, turn crises into safety, get back on track with development, and respond to the important tasks and missions entrusted to this industry by the times with a more positive attitude.
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