The source of this article comes from the authoritative report [Liyuan Spring] [Henan Metropolis Channel] [The Paper] (detailed sources are attached at the end of the article). In order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
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Do you remember the last time you watched "Liyuan Spring"?
On May 16, "Liyuan Spring", which is now 30 years old, recruited audiences of the same age on social platforms.
This recruitment information directly brought many viewers' thoughts back to the most glorious period of Liyuan Spring.
At that time, "Liyuan Spring" not only gave birth to thousands of champions with different styles;
It has also become a "paradise" in the hearts of thousands of opera lovers.
But since Ni Baoduo left "Liyuan Spring" in 2011, this show has gone downhill;
Only the "veteran" Pang Xiaoge remained, charging in front.
But under her leadership, the ratings of "Liyuan Spring" have plummeted, and the bad reviews have continued.
Pang Xiaoge, who is obviously the "handle" of "Liyuan Spring", why can't he play this show?
In the face of the continuous collapse of word-of-mouth, what kind of rescue measures does "Liyuan Spring" have?
Show or innovation?
"The old artist has been eliminated by the newcomer, so why not play around?"
In 2017, an unbelievable scene happened on the stage of "Liyuan Spring".
At that time, with the rise of the short video field, the ratings of the program "Liyuan Spring" were hit hard.
In order to improve the ratings of the show, Pang Xiaoge, the producer of this show, proposed a new way of acting;
She proposed a way to invite everyone to sing in Henan Opera to increase the professionalism of the show.
Pang Xiaoge's innovative idea won unanimous praise from the program team;
They found Mr. Zhang Yudong non-stop and asked him to sing on stage.
Zhang Yudong, who is it?
He is a well-known family in eastern Henan, and is known as the "blackface king" by the audience;
's tall and mighty appearance, coupled with his loud voice, also made Zhang Yudong win the title of "Little Li Sizhong".
Even Zhang Xiaoying, the "first beauty in the Central Plains", is his younger sister.
Zhang Yudong's fame is so loud that it is not bad compared with the strength of Fan Jun and Xiao Xiangyu on the judges' seat.
Sure enough, many netizens waited for the show to go on after learning the news.
As soon as Zhang Yudong took the stage, he relied on the steady typhoon to make the audience burst into thunderous applause.
There are even netizens who sighed: "This time, the champion will definitely be in the pocket of this old artist." ”
But the real result is surprising.
Zhang Yudong lost to a little-known contestant in the second episode of the show;
Compared with Zhang Yudong, his singing voice is far from it.
As soon as this clip was broadcast, netizens became indignant:
"Is there a shady scene in this show? Can't the judges hear the good or the bad? ”
"Is the current "Liyuan Spring" still the paradise of the theater lover at the beginning?"
As public opinion intensified, the reputation of "Liyuan Spring" fell seriously;
At one point, the ratings fell to the bottom.
The official of "Liyuan Spring" quickly came out to apologize when he saw that something was wrong, but it didn't make any difference.
And when netizens saw this scene, they couldn't help but miss the pure "Liyuan Spring" before.
Moments of brilliance
"Because of "Liyuan Spring", the audience has the concept of Sunday."
This sentence of Li Shujian, a master of Henan Opera, directly points out the influence of "Liyuan Spring".
Back in 1994, when the official TV set flew into the homes of ordinary people.
Except for "Zhengda Variety Show" and "Quyi Miscellaneous Garden", there are very few other TV programs.
Henan TV has seen the charm of the collision of traditional culture and modern media.
After a series of innovations, the show "Liyuan Spring" came into being;
And Ni Baoduo also formed an indissoluble bond with "Liyuan Spring" from this moment on.
But in the early days of the broadcast of "Liyuan Spring", the ratings were not very high;
Even if the host has changed again and again, the ratings have not improved.
It wasn't until Pang Xiaoge appeared that this show began to become popular.
In 1996, Pang Xiaoge, who had just graduated from Zhengzhou University, was successfully admitted to Henan TV Station.
She has a good image and temperament, and her hosting skills are also very profound, and she soon became the host of "Cultural Expo".
After two years of training, Pang Xiaoge's leaders in Taiwan also expressed their appreciation for him.
"Xiaoge, do you want to go to the host of the show "Liyuan Spring"?"
At that time, "Liyuan Spring" was a key program in the station, and being able to host it was undoubtedly a recognition of her strength.
She hurriedly agreed and began to make up for her knowledge of opera in order to play at an excellent level.
At this time, Pang Xiaoge, who was full of anticipation in his heart, didn't know that the show "Liyuan Spring" was about to usher in a highlight moment.
In 1998, Ni Baoduo and Pang Xiaoge, the classic host lineup, was officially established.
Although the age difference between the two is large, they have a particularly tacit understanding.
The two people on the stage teased each other, making the scene full of joyful atmosphere.
In 1999, the famous "Liyuan Spring" also launched the "Fan Competition".
"Who will be the ruler? The audience calls the shots! ”
Do you still have an impression of the slogan of Ni Baoduo and Pang Xiaoge?
The ring competition of "Liyuan Spring" directly triggered thousands of empty alleys.
Whether it is a student, a worker, or an office worker;
As long as they are theater fans, they all want to come to the stage of "Liyuan Spring" and try their abilities.
"Liyuan Spring" became popular overnight and became a program that everyone squatted to watch;
Even with Ni Baoduo and Pang Xiaoge, they have also become the "gold medal partners" praised by everyone.
Pang Xiaoge in 2003 also won the Golden Eagle Award for outstanding female host.
"Liyuan Spring" is becoming more and more popular, and the two hosts are becoming more and more famous;
And the audience will watch "Liyuan Spring" as a good medicine to relieve stress.
All three win-win, how can the ratings of this show become low?
However, in 2011, Ni Baoduo chose to retreat behind the scenes, and the reputation of "Liyuan Spring" was reversed.
And behind this change, it is inseparable from the woman who can give her life for "Liyuan Spring......
Downfall of the running direction
After Ni Baoduo left, the burden of hosting "Liyuan Spring" fell on Pang Xiaoge's shoulders;
At that time, Pang Xiaoge became the producer of "Liyuan Spring", and she was even more burdened.
She looked back at the development process of "Liyuan Spring" and found that the popularity of this show is inseparable from innovation.
If you use the previous "grassroots" amusing thoughts, then it is inevitable that "Liyuan Spring" will go uphill.
"Innovation, innovation, no matter what the industry is inseparable from innovation."
The new official took office three times, and Pang Xiaoge also began her drastic road of reform.
But what she didn't expect was that this change accelerated the decline of "Liyuan Spring".
The previous "Liyuan Spring" mainly focused on the performance of opera actors;
The judges in the audience saw their shortcomings and gave professional guidance.
After one episode of the show, the process is compact, which makes the audience feel a little unfinished after watching it.
But how did Pang Xiaoge's reform do?
Before each guest performer takes the stage, there will be a brief introduction;
Now it has extended this time and has become a "personal show" for guests.
Sensational stories and tragic experiences emerge one after another;
made many viewers forget that this is an opera show.
Actors spend less time singing and more time telling stories;
This kind of "putting the cart before the horse" has received a lot of complaints.
"What's wrong with the current "Liyuan Spring", I'm here to listen to the play, not to shed tears."
Perhaps feeling the audience's dissatisfaction, Pang Xiaoge changed direction again.
In the past few years, the stage sketches, dramas and other varieties of "Liyuan Spring" can be seen.
This stage is not just a display place for Henan Opera, this kind of drama.
Thinking of this, Pang Xiaoge started a new round of reform.
She first invited the original judges of Henan Opera to step down;
invited Pan Changjiang, Sun Tao and other sketch actors to come to the stage.
And this thing is called "adding new blood".
However, in the development of "Liyuan Spring" for more than ten years, Henan Opera has taken the lion's share;
Most of the contestants who came to participate in this show were fans of Henan Opera.
Is it really appropriate to let the "layman" evaluate the "insider"?
And the fact is just as netizens speculated, the reputation of "Liyuan Spring" is getting worse and worse.
In addition, the host has been introducing advertising words for longer and longer in the program "Liyuan Spring";
Even some loyal old fans have chosen to leave.
The young blood has not been added, and the old fans have been losing again;
"Liyuan Spring", the "evergreen" program in the opera industry, only the former glory is hanging.
It wasn't until 2018 that "Liyuan Spring" won the Guinness Book of World Records, which could be regarded as stirring up a little more waves.
Many netizens are also anxious when they see this old show in decline;
They all hope that "Liyuan Spring" will return to the previous one, which is full of stages that attach importance to traditional culture.
Perhaps because of hearing the opinions of theater fans, the current form of "Liyuan Spring" has begun to be grounded again.
On the occasion of the 30th anniversary of the broadcast of "Liyuan Spring" this year, they also launched a series of activities;
not only invited fans over the age of 16 to the ring and felt the atmosphere that used to be;
The audience was also invited to the recording site to witness the 30 years of glory of "Liyuan Spring".
I hope that this 30th anniversary commemorative event of "Liyuan Spring" can bring surprises to the audience.
epilogue
Innovation is important for every industry;
But innovation does not mean that you have to change the original core of your show.
I hope that the future "Liyuan Spring" can be based on opera, with less bells and whistles.
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The information in this article comes from: Liyuan Spring, Henan Metropolis Channel, and The Paper