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The charm of "the light of domestic products" and the new quality of productivity

author:Southeast Network Overseas
The charm of "the light of domestic products" and the new quality of productivity

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Southeast Network, May 17 (Reporter Wang Wenqing) "Visiting Anta, a famous Chinese brand, is an unforgettable experience. Seeing the design and production process of the product makes me even more amazed by ANTA's outstanding achievements in technological innovation. Russian self-media person Slava said.

The charm of "the light of domestic products" and the new quality of productivity

Visit the production workshop of ANTA Group

The charm of "the light of domestic products" and the new quality of productivity

Visit the ANTA Group Museum

The charm of "the light of domestic products" and the new quality of productivity

Visit the footwear products of the ANTA Group Museum

On May 17, the 2024 International Media Interview Group visited ANTA Group's smart factory, production workshop, museum, 982 Creative Space, ANTA Sports Science Laboratory, Integrated Logistics Park, and Smart Logistics Center workshop.

The charm of "the light of domestic products" and the new quality of productivity

Visit ANTA Group's Integrated Logistics Park

"The industry's first national laboratory, a national 'green factory', more than 3,000 patents, and a group revenue of 62.356 billion yuan...... a series of detailed data show the perfect transformation of ANTA from a shoe factory in a family handicraft workshop to a global group. Over the past 30 years, international media have seen ANTA's commitment to industry, staying true to its original aspiration and innovation. ANTA Group has transformed from a traditional private enterprise into a public company with a modern governance structure and international competitiveness, and is talked about as the "light of domestic products".

Every stage of ANTA's development, from R&D to final production, is reflected in its advantages in innovation and quality. What impressed Slava the most was that the attentive service and professionalism of the staff laid a solid foundation for the ANTA brand to stand on the world sports industry stage. He said that ANTA products continue to introduce new technologies in the production of sportswear and footwear products, providing customers with the best experience. In addition, the company invests in research and development, keeping it at the forefront of the sports industry and meeting the highest quality standards.

The charm of "the light of domestic products" and the new quality of productivity

Experience ANTA Group's ski equipment

During the visit, some international media personnel experienced ANTA Group's skiing, rock climbing and other equipment, and learned about the functions of the plantar pressure tester. German self-media person Hewena said that it was interesting to learn about the plantar pressure tester, so that she could assess the health of her feet and the balance of strength of her feet, and feel the convenience brought by innovation.

The charm of "the light of domestic products" and the new quality of productivity

Experience the plantar pressure tester

In Quanzhou, there are countless brand enterprises in the footwear and apparel industry, and ANTA, as one of them, is at the forefront of the industry in scientific research, which makes the international media who have the opportunity to visit ANTA very excited. Slava, who has just arrived in Quanzhou, said that Quanzhou is a magical and exciting place, and after a two-day visit, he has a preliminary understanding of the development of Quanzhou's footwear and clothing fashion industry through ANTA. He hopes to make more new friends and deepen his understanding of Quanzhou.

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