It's only been four years since VF Group acquired Supreme, and the latest news suggests that Supreme may be up for sale!
VF Group bought Supreme in 2020 and is reportedly looking for a potential buyer for Supreme and hiring the company to evaluate its brand.
As one investment banker noted, "the brand has become too big to keep it fresh".
Supreme's recent years have been clouded by negative headlines, such as supply chain issues in 2022 and the departure of former creative director Tremaine Emory.
旗下坐拥 Supreme、Dickies、The North Face、Vans、Timberland 等知名品牌的 VF 集团一直是时尚领域的领跑者，也在积极出售不符合企业愿景的品牌。
Supreme may be the next VF Group to trade, although this rumor has not been confirmed.
Despite this, Supreme has opened new brick-and-mortar stores in Seoul and Shanghai, but it is a little late to choose to launch in China in 2024.
"Some of the pictures are from the Internet, such as copyright involved