As a leader in the field of mobile imaging, Huawei is leading the way in the development of mobile imaging through continuous R&D and outstanding innovation, so that more people can easily obtain more beautiful and powerful images. With the latest Huawei Pura 70 series, Huawei once again pushes the boundaries of mobile imaging and brings an unprecedented shooting experience with a next-generation super-focused imaging system.
On May 9, DXOMARK announced its latest global ranking for mobile imaging, and the Huawei Pura 70 Ultra topped the ranking with a score of 163, making it the king of next-generation mobile imaging. On May 15, Huawei held a summer all-scenario new product launch conference. At the meeting, Yu Chengdong, Executive Director of Huawei, Chairman of the Board of Directors of the Device BG, and Chairman of the Board of Directors of the Intelligent Vehicle Solution BU, introduced how the Huawei Pura 70 series uses its powerful imaging capabilities to help people record a better life.
Don't miss it, freeze the moment wonderful
There are always some fleeting moments in life, beautiful but not easy to capture. For example, the figure of a cute child running freely on the playground, such as the splash of water in the stream, such as the smile of a lover...... These seemingly ordinary scenes often contain a unique and moving charm, just waiting to be discovered with your heart.
The HUAWEI Pura 70 Ultra is equipped with an innovative super-focused telescopic camera that combines a 1-inch outsole sensor and a large F1.6 aperture to deliver top-notch light intake, and the innovative XD Motion engine delivers ultra-high-speed lightning shooting capabilities. The Huawei Pura 70 Ultra is even capable of accurately capturing high-speed moments at 300km/h, especially if you can clearly capture these wonderful moments in life.
Everyday life is full of excitement, and as long as you capture it with your heart, you can turn the ordinary into a timeless work of art. With the HUAWEI Pura 70 series, it's super easy to capture blockbuster images.
Explore the micro and discover the beauty of the microcosm
Not only does the main camera bring the pinnacle of imaging prowess, but the Huawei Pura 70 series is also equipped with a super-focused macro telephoto camera, bringing an industry-leading telephoto macro experience.
This telephoto lens supports 35x super macro zoom and an industry-leading F2.1 aperture to bring out the world, even in dim environments. With the Huawei Pura 70 series phones, users can capture unique microscopic wonders even from a distance. For example, on a holiday outing, photograph the feathers of birds on the branches; Play at home and capture the natural expressions of your cute pets from a distance. In addition, it supports a macro focusing distance of as little as 5cm, which makes the detail capture more fine, and greatly optimizes the image quality of macro photography. The texture of the leaves, the colorful stamens, the butterflies on the branches...... As long as you are bold and explore, through the lens of the Huawei Pura 70 series, you can always get new and interesting discoveries.
The media received rave reviews, and the unique red circle became a powerful new image standard
凭借领先的影像实力和美学设计，华为Pura 70 Ultra获得了Forbes、Trusted Reviews、CNET、GSMArena等全球媒体的一致好评。
After decades of precipitation, in 2022, Huawei established the "XMAGE" mobile imaging brand, and the Huawei Pura 70 Ultra is based on XMAGE imaging technology, focusing on optical systems, mechanical structures, imaging technologies, image processing and other fields, bringing a comprehensive upgrade of imaging capabilities. The lens module of the Huawei Pura 70 Ultra has the XMAGE image logo, which gives the product a unique and fashionable texture, and is embellished with red circles, making the unique small gold mark with red circles a new symbol for the top of the image.
Throughout the history of Huawei's flagship models, the use of each generation of extreme imaging technology continues to lead the industry in a new direction and become a classic. Huawei's Pura 70 series once again points the way for the development of mobile imaging with its innovative and imaginative super-concentrating retractable camera.