The weather is getting hotter and the races are getting fewer. The story on the runway is starting to thin out, while at the other end, the story of the brand is still playing out in full swing. On May 17th, 361° held three innovative new product experience salons in Beijing, bringing many new products including Biaosu FUTURE and CQT brothers (Chiyan 4, Bursting Foam 4, and Wu Xia), adding another bomb to this summer.
Not only that, at the press conference, the relevant information about the 98g running shoes that attracted much attention last year was further released, including the upgrade changes for the initially exposed version, name, and release time, which was full of content. The content of the entire new product experience salon can be summed up in one sentence by the title "Light VS Stable Choice".
As for why this is so, you may understand after reading the article.
After exposing its Biaosu running shoes matrix in February and March, on May 17, the complete form of this matrix was unveiled - Biaosu FUTURE was released, completing the last puzzle piece.
As for the FUTURE suffix, friends who are familiar with 361° are no strangers, and we have seen it in the BIG3 basketball series and the 361° racing family. 361° uses FUTURE to represent an extreme form.
Specific to the Biaosu FUTURE, this is the lightest weight and most powerful thin-soled track racing shoes and top professional body test shoes in the Biaosu family matrix.
Most intuitively, the weight of the Biaosu FUTURE 42 size is 160g, which is lighter than the weight of most carbon plate racing shoes at this stage. The first feeling of getting the Biaosu FUTURE on the spot is - slot. Although it is very uneducated, this is indeed the real feeling after holding it in your hand even if you know the weight.
In terms of configuration, Biaosu FUTURE adopts the same full-palm CQT EXTREME technology as Feibiao FUTURE and other top-of-the-line carbon plate racing shoes at this stage, a midsole process that uses Evonik nylon 12 rough embryo foaming, with a rebound of more than 90%.
In terms of thickness, the forefoot is 15mm and the hindfoot is 19mm, which makes it lightweight and better feedback performance in the field. The built-in full-palm carbon plate further enhances the rebound feedback. The bifurcation of the forefoot balances softness and strong support and propulsion, while ensuring fast and flexible cornering when cornering.
In terms of upper, the Biaosu FUTURE adopts a twisted upper, which is light and durable, and the forefoot outsole is a one-piece cloth hollow RPU with triangular spike texture to improve multi-directional anti-slip performance and ensure grip during fast cornering.
It can also be seen from the pictures at the scene that the lines of the FUTURE, especially the shape of the bottom, are very similar to the long-distance spikes of the field. Note: Because there is no upper foot try-on, it cannot bring first-hand real feedback. But after listening to the designer's presentation at the press conference, we still chatted with the designer about what the runner community had to say about the shoe.
As far as the designer shared, many of the teenagers who participated in the test of this shoe were professionally trained, and they reported that the shoe performed well in rhythm, interval and other training, and could even be used as a spike shoe in training. Of course, compared to spikes, it is still slightly lacking in rigidity and grip. However, the barrier to entry for this shoe is much lower than that of spikes.
And in terms of these scenarios, an idea that extends is whether the top-of-the-line shoes created for physical examination and physical testing will become another group after the launch, that is, the field speed training shoes of serious marathon runners. Better protection and the same excellent rebound feedback than a chunky carbon plate running shoe on the field, maybe really?
After talking about Biaosu FUTURE, another blockbuster product at the press conference is the red flame 4 among the three CQT brothers mentioned earlier. Compared with the former, it is lighter, and the highly acclaimed Red Flame series is more stable in the fourth generation.
This stability is reflected on the one hand in the continuation of the previous generation, and on the other hand, it is further strengthened in terms of stability through the upturned design of the hard EVA foam in the lower layer of the midsole, which enhances the stability of the forefoot and provides a more comfortable and comfortable support wrap with the use of a permeable and breathable twisted material.
Of course,The most stable thing is the price,The new Red Flame 4 in the next 618The price is a beautiful 299 yuan,There are 10 colors to choose from。 How fragrant?!
We tried on this product before the launch and were impressed by its stable support and wrapping during training. Very good jogging training and commuter shoes. As for our reaction after seeing the price, it is exactly the same as touching the Biaosu FUTURE before.
So, here comes the torture of the title. Lighter VS more stable two products, as a runner, which do you prefer? If you had to choose, would you be a fan of the lighter Biao Speed FUTURE or the Red Flame 4?
Of course, multiple-choice questions will not only be given to runners, but also to brands. After nearly half a year of testing and testing, the 98g running shoes exposed at last year's 361° Brand Day were chosen by 361° to sacrifice some of their weight in exchange for more stable performance. What do you mean? Compared with the 98g product that was first exposed, the weight of the racing form that was finally decided to be sold on the market came to 110g.
The aggravated parts are: the increase in the hardness (density) of the midsole, the reduction of the midsole carbon plate from 0.6mm to 1mm, and the thickening of some rubber.
Regarding the name of the shoe, it has been exposed before - Chestnut Bee. As for why the name? Runners who are familiar with the 361° MIRO color scheme may be able to get it in a second. The origin of the name MIRO is the name of the Bee-eater family (Meropidae), to which the chestnut-throated bee-eater bird belongs.
Downstairs from the 361° headquarters is a sanctuary for the chestnut-throated bee-eater. The chestnut-throated bee-eater is one of the most beautiful birds in China, with superb flying skills and strong agility and endurance, and the name for this is also the brand's expectation for this shoe.
Judging from the results, although there is a gap with the products within 100 grams exposed in the early stage, from a different perspective, it should be the right solution to bring consumers running shoes that can really run and use instead of gimmicks.
And this 110g ultra-lightweight carbon plate racing shoe, according to 361°, will also be unveiled during the 618 period. In terms of price, the brand did not disclose, and we, like everyone, are looking forward to it.
In the Sanzhong Innovative New Product Experience Salon, many new products are displayed around a series of IPs in the color scheme - "SpongeBob SquarePants", which includes SpongeBob SquarePants, Patrick, Squidward and Mr. Krabs. Due to the design considerations of different shoe models, the final form presented after adaptation is some bright and angry, some are full of vitality, and some are still calm and restrained.
In addition to configuration, color matching is also an important consideration for consumers when choosing shoes. With so many colors released, which one will be your favorite?
Either way, this is a new product release full of sincerity. And after participating in the three innovative new product experience salons, I also have to sigh: domestic production is really rolling up in all aspects!
This 618 and even this summer, the story of the brand's involution will continue! This also makes us look forward to the follow-up wonderful operation of 361°!