In April 2024, the wholesale sales data of pickup truck manufacturers was officially released.
April is the peak sales season for the pickup truck market. At the end of April this year, the high-profile Beijing Auto Show also arrived as scheduled, adding another fire to the pickup truck market.
So, how did the pickup market perform in April this year? Next, please follow in the footsteps of PIA, the pickup intelligence agency, and explore the dynamics and changes of the pickup truck market.
The total sales volume was 44,000, reaching a high level in the past five years
According to the data of the Passenger Car Association, the total sales volume of pickup truck manufacturers in April 2024 will be 44,000 units, a decrease of 13.7% month-on-month from 51,000 units in March.
March and April are usually the traditional peak sales seasons, and many consumers choose to buy a car during these two months.
From the perspective of market demand, with the continuous relaxation of pickup policies and the gradual popularization of pickup culture, more and more users have begun to pay attention to pickup trucks. At the same time, many outdoor activities also begin to enter the peak season in the spring, and the demand for pickup trucks has also increased.
In addition, some pickup truck manufacturers will also launch new models or promotions in March and April to attract more consumers to buy. These factors have further promoted the growth of pickup truck sales, forming a phenomenon of "gold three silver four".
It is worth mentioning that the total sales of pickup truck manufacturers in April this year increased by 4.8% year-on-year, and through horizontal comparison, it can be seen that it is at a high level in the past five years, second only to 50,000 units in 2021, which is quite good.
In the first quarter of this year, the pickup truck market showed a steady development trend, especially the obvious recovery in March, which brought positive changes and bright colors to the entire market. It now seems that the pickup truck market in April continued this good momentum, successfully getting off to a good start in the second quarter. In this sense, we can expect the pickup truck market to deliver even better results in the second quarter.
Up 179.9% Changan jumped to No. 3
Specifically, let's look at the performance of each car company. Great Wall Motors still maintains its leading position in the pickup truck market, followed by Jiangling Motors, Changan Automobile and JAC Motors, while SAIC Maxus, Zhengzhou Nissan, Beiqi Foton, Jiangxi Isuzu, Hebei Zhongxing and Radar New Energy Vehicles are ranked 5~10.
Specifically, Great Wall Motor's sales in April were 18,069 units, a year-on-year decrease of 3.1% from April last year, but a month-on-month increase of 2.8% from March, accounting for more than 40% of the market, and the overall sales tended to be stable. It is worth mentioning that at the Beijing Auto Show at the end of April, the Great Wall Cannon 2.4T was officially launched, and the future market performance of this car is also worth looking forward to.
Jiangling Motors sold 5,036 vehicles in April, up 29.5% year-on-year, a relatively large increase. As one of the "top three" in the pickup truck market, this achievement is worthy of recognition. At this year's Beijing Auto Show, Jiangling Avenue joined hands with its three major pickup truck models, namely the Dadao Explorer Magic Box Edition, the Dadao Flying General and the Zhurong Z-Iron single-row off-road touring vehicle, which also attracted a lot of attention.
Changan Automobile sold 4,783 vehicles in April, successfully squeezing out JAC to rise to third place. It is worth mentioning that its year-on-year increase reached 179.9%, the highest on this list. This year, Changan Automobile has a good momentum, and its extended-range pickup truck Changan Hunter has gained a certain amount of popularity in the market. Some industry insiders believe that at the moment when there is no breakthrough in energy storage technology, choosing an extended-range pickup truck is a more realistic and reliable choice, and the market performance of Chang'an Hunter is worth looking forward to.
In general, the pattern of the domestic pickup truck market is still relatively stable, with the traditional giants represented by Great Wall Motors and Jiangling Motors continuing to maintain their leading advantages, and the "latecomers" in the pickup truck market are also striving for the upper reaches with differentiated products.
In overseas markets, due to the lack of production by international car companies, the demand for overseas Chinese automobiles has skyrocketed, driving the continuous growth of China's pickup truck exports since 2022. According to the data of the Passenger Association, the export volume of pickup trucks accounted for 42% of the total sales in April this year, which is the strongest export proportion of commercial vehicles.
This trend shows that the overseas market has become an important source of sales for domestic pickup truck companies, and it is believed that with the continuous exploration of major car companies in overseas markets, the future sales scenario of Chinese pickup trucks will be broader. PIA will also continue to pay attention to the latest pickup truck sales data and bring you multi-dimensional analysis reports.