It's time to catch the market!
Early yesterday (May 17) morning,
The Xincun Township Rice Cultural Center is very lively.
On the huge square, there are crowds of people, and the stalls attract many villagers to stop and buy. Fruits, vegetables, aquatic products, pots and pans, farm tools, clothing and accessories, potted seedlings, ...... Rich and high-quality goods are dazzling, shouting, bargaining, laughter and conversation.
"I came here after breakfast, mainly to buy some fruits and vegetables, and then see if there are any other good things." Aunt Dong, who lives nearby, said with a smile, "I usually have to ride a battery car to the town to buy things, but today this market is opened in front of my house, and everything I need is really convenient." ”
At the entrance of the market, the Xincun Township Community Health Service Center also set up a booth to provide free blood pressure measurement and other services for villagers. On the side, the Xincun Township Convenience Service Team has brought real convenience to the people by distributing legal advice, safety education brochures and free haircut services.
"Xincun Township is located in a remote area, and the residents are mainly elderly, so there is a great demand for offline shopping." Yang Jiguang, director of the Rice Culture Town Promotion Office of Xincun Township, told reporters that in the past, village residents often needed to rush to Xinhai Town or Qilong Town for daily shopping, which was quite inconvenient. To this end, starting from the second half of 2023, Xincun Township will convene shopkeepers and street vendors with licenses and business qualifications in the surrounding areas at a monthly frequency to hold Daoxiang ecological markets in open areas such as village committees and rice cultural centers, so that ordinary people have a good place to shop at their doorsteps.
"The market here is quite large, there are a lot more customers than elsewhere, and our business is better." Mr. Cao, the stall owner, chatted with reporters while greeting customers. Mr. Cao has his own store near the Long March Farm, mainly dealing in snacks and dry goods, and the business is not bad. Since the opening of the Daoxiang Ecological Market in Xincun Township, he has always arrived early and set up a stall, "I came out at 5 o'clock this morning, and I hope that there will be more such markets." Mr. Cao said.
Jurgen, from Gelsenkirchen, Germany, has been living in China for 7 years, and has opened a small dessert shop in Qilong Town with his wife, Ms. Hu, and has two beautiful mixed-race babies. Today, a family of four also came to the market to set up a stall and bring sweet and delicious snacks to everyone with their own exquisite dim sum. "The market is very lively, and it can help us promote it." Ms. Hu skillfully took care of her two mischievous children while helping to take care of the stall, "I hope our desserts can bring happiness to more people." ”
"From today, the frequency of the Daoxiang Ecological Market will be increased to twice a month, and this time in the middle of the month, it will be held in the square of the second phase of the Daoxiang Cultural Center." Xu Jia, head of the Rice Culture Center, said. The Rice Cultural Center is a comprehensive place built by Xincun Township to promote the development of the cultural and tourism industry, integrating the functions of rice culture dissemination, rice product exhibition and sales, tourist distribution services, cultural tourism promotion, and convenience services, and is a familiar and loved place for the people. "According to the experience of the previous Daoxiang Ecological Market, it is estimated that the total number of visitors to the market today can reach 1,500 people." Xu Jia said.
In recent years, Xincun Township has taken the rice industry as the core, closely combined rural tourism with rice culture, launched special activities such as rice culture festivals, and promoted the continuous improvement of the cultural soft power of rice culture towns. The holding of the rice ecological market not only meets the shopping needs of local residents, but also injects new vitality into the development of the local business, agriculture, cultural and tourism industries, and becomes another business card of Xincun Township.
Next, Xincun Township will continue to use rice culture as the carrier to promote Xincun products, tell rice stories, display the image of Xincun, and strive to achieve the development goal of "rice fragrance, industry prosperity, village beauty, and folk music".
Reporter and photographer: Zhu Yuanzhe
Editor: Zhu Yiting