In the early summer of Yangcheng, an international top tourism feast came as scheduled.
From May 16 to 18, 2024, the 32nd Guangzhou International Tourism Exhibition was officially held in Guangzhou. With the theme of "Innovation-driven, Future Cultural Tourism", it presents authoritative tourism information, professional concurrent events and high-quality exhibition services. Continue to lead the trend and open up the imagination space of future cultural tourism.
What are the highlights of this exhibition? "I'm going to travel" walked into the exhibition site!
Host Wu Yufan interviewed at the scene
- A big show of top travel exhibitors
Large, the achievement of international scale. A total of major exhibitors from 55 countries and regions participated, including overseas exhibitors from Azerbaijan, Germany, Italy, the United Kingdom, Spain, the United States, Poland, Canada, Australia, Sweden, Saudi Arabia, Sri Lanka, Japan, New Zealand, Malaysia, Singapore, Indonesia, Thailand, Cuba, South Korea, the Philippines, Kenya, Peru, Nepal, Chile, Zimbabwe, Pakistan, Ecuador, Ireland, Hong Kong, Macau, etc.
Wide range to create a cultural tourism fever. Nearly 40 domestic cultural and tourism departments/bureaus and cultural tourism enterprises from Sichuan, Hubei, Hainan, Tianjin, Chongqing, Guiyang, Anshun, Qiannanzhou, Bijie, Chengdu, Qiqihar, Ningbo, Chenzhou, Nyingchi, Shenzhen, Zhuhai, Foshan, Dongguan, Meizhou, Zhanjiang, Qingyuan, Guangzhou, etc., appeared at the exhibition, bringing new cultural tourism highlights.
Industrial tour, start a new journey. Hannover is an international convention and exhibition city with both natural and urban landscapes, and is known for its rich history and cultural heritage, with a wide range of world-class museums and art institutions offering visitors from all over the world a cultural journey. At this year's exhibition, Hannover Messe and its subsidiary Hannover Milano Messe (Shanghai) Co., Ltd. in China will invite visitors to experience the charm of Hannover Messe, explore the mystery of German Industry 4.0 up close, and start a unique journey of German industry. Industrial exhibitions such as Asia International Power Transmission Exhibition, Asian Logistics Exhibition, CNC Machine Tool and Metalworking Exhibition, Industrial Automation Exhibition, Chengdu International Industry Fair will also show the charm of industrial tourism at the exhibition.
- Two new districts open up space for future imagination
The booming auto market in China has driven the demand for self-driving travel, and the overall market size of China's research travel industry is expected to reach 242.2 billion yuan by 2026 (according to the China Research Industry Research Institute). Keeping up with these two trends, this exhibition has set up a new special area for the theme of automobile culture tourism and a special area for research and study tours.
- Tourist stores are very popular
Exhibitors such as Guangzhou Tour, Guangdong China Travel Service, Kanghui, Huacheng Cultural Tourism (Golden Horse), Holiday Pass, Ctrip, China Travel Service Hong Kong, China Southern Airlines, AirAsia, MSC Cruises and other exhibitors launched the "Travel Exhibition Month" promotion. Many exhibitors are located in Hall 14.2 to put a large number of tourism products on the shelves, launch multiple discounts, and give away 10,000 yuan of tourism subsidy coupons and other heavy benefits for the people. For Children's Day, Dragon Boat Festival, summer vacation and other time nodes, more abundant tourism activities are planned for different groups of tourists, and sufficient choices are provided for tourists.
At the scene, "I Want to Travel" noticed that in the context of the deep integration of culture and tourism, the exploration and practice of "tourism + sports" cross-border business development continued to deepen. In 2025, the 15th National Games will be held, and in anticipation of the "sports" element will set off a new upsurge among the citizens, on the first day of the travel exhibition, Guangzhi Tour, a subsidiary of Lingnan Group, signed a strategic cooperation agreement with Guangdong Sports Development Corporation and Guangdong E-sports Association.
Based on their unique professional experience and resource advantages, the three parties will carry out multi-project cooperation in e-sports industry services, event security, education services, research product development, cultural exhibitions and venue exploration camps, etc., to promote the development of the "sports + cultural tourism" industry. This means that in the near future, citizens will have more fun "sports + tourism" games to choose from.
At the scene, Guang Trip also launched the "Little Red Flower Preferred Season", and the "Preferred Season" series is divided into three series: "Alternative Play", "Public Preferred" in the summer, and "Star Products" with exclusive resources, which are convenient for tourists to quickly complete travel decisions. In terms of Huimin promotion, a total of thousands of products were unveiled, including explosive direct drops, buy one get one free, half price for the second place, plus 1 yuan upgrade, etc., with a maximum discount of tens of thousands of yuan, and the products cover group tours, free travel packages, visa agents, and a group of public customization, and the departure schedule covers as far as the Spring Festival next year.
Guangdong CTS brought a large number of preferential tourism products, global value-added duty-free goods and municipal and county-level consumption assistance products to stage a unique carnival party.
According to the relevant person in charge, on the occasion of the 75th anniversary of Guangdong China Travel Service, the agency has created four special areas with the theme of "Dragon Travel World", Dragon Travel Free Tour, Dragon Travel Global Good Shopping, and Wangzi Jackie Chan Study Tour, and combined with the hot spots of the tourism market, it has launched theme tourism products such as summer vacation, Dragon Boat Festival, silver-haired old friends, research, pre-sale, and Paris Olympics.
It is worth mentioning that the public can also place orders to buy global duty-free goods at the booth of the society and enjoy the "duty-free purchase at the doorstep".
Asia's largest low-cost airline, Air Asia, participated in the exhibition - the beautiful flight attendants brought special performances to the audience at the booth for three consecutive days, and the special dance sponsored by the Tourism Authority of Thailand will also come from time to time. Tired residents can also stop by the AirAsia booth for a free coffee tasting at any time, provided by Santan, an in-flight dining brand.
According to the person in charge of AirAsia, there will be multiple discounts during this year's travel exhibition, and citizens can enjoy an additional 9% off tickets purchased on the spot, and the lowest ticket price after the discount is only 93 yuan (before tax, the same below), and they can also enjoy a 6% discount on additional luggage; Passengers can purchase AirAsia travel insurance after booking tickets at the travel show, starting from just $18.
- Create a new magnetic field for tourism exhibitions
Live Broadcast Interaction - The "Guangzhou International Tourism Exhibition Webcast Festival", which debuted this year, included Liu Genghong-We eye Travel, Sweet and Spicy Meow, Captain Lily and Lijiang Reader and other experts relayed live broadcasts for three consecutive days. During the period, there are a variety of exclusive and exclusive cultural tourism products of Guangzhou International Travel Exhibition, such as Huangguoshu Waterfall Scenic Area, Sunac Park, Guangzhou Elegant Hotel, Tianhe Hilton Hotel, and Banyan Tree Dongguan Hotel.
Cultural and creative IP - Launched the Bay Area Cultural and Creative IP Pavilion, and linked up with partners such as Guangzhou Xinhua Group, Guangdong Animation Association, Southern Cultural Exchange, and Buddhist Huier to create a joint platform of more than 1,000 square meters of cultural and creative IP in the Greater Bay Area to interact closely with the audience.
- Four major sectors gather trendy lifestyles
Visiting a travel exhibition is also a way to immerse yourself in a trendy lifestyle. This year's exhibition has four major sections: Intangible Cultural Heritage Zone, B&B Zone, TECT Digital Cultural Tourism Zone and Bay Area Creative Culture, Sports and Tourism Zone, focusing on showing people's "heart's desire".
The travel exhibition will last until May 18 [Highlights of the exhibition guide]
● B&B
The B&B area is located in Hall 14.2, creating a B&B experience space on site and bringing various wonderful experience projects. The audience can learn about 11 Guangzhou Kapok star B&Bs such as Wuxiang Stone House, Pusu Huajian, Longxin Mill House B&B, and Hechun B&B.
● Intangible Cultural Heritage
In the intangible cultural heritage area of Hall 15.2, intangible cultural heritage inheritors such as Guangcai, Guangxiu, ivory carving (bone carving), Guangzhou jade carving, Guangzhou wood carving, Tongcao painting, seal carving, bamboo weaving, frangipani legend, Cantonese cooking skills, Cantonese flower arrangement, and Xicun kiln are displayed and provided experience on site.
● Research and study
In Hall 15.2, the research and study tour area has attracted research bases and institutions from Guangdong Province, Hubei Province, Hainan Province, Hong Kong Special Administrative Region and other research bases and institutions to display their characteristic resources. For the first time, the fair and the Hong Kong Study Travel Association jointly created the "Hong Kong Study Centre" to showcase Hong Kong's cultural characteristics and valuable research resources. For example, the Hong Kong Art Exhibition, the Shenzhen-Hong Kong-Macao Artificial Intelligence Competition, the Hong Kong-Zhuhai-Macao Bridge, the Hong Kong Government Headquarters and many other characteristic research sites.
●Bay Area Cultural and Creative Chapter
Located in Hall 15.1, the Bay Area Cultural and Creative IP Pavilion has teamed up with partners such as Guangzhou Xinhua Group, Guangdong Animation Association, Southern Cultural Exchange, and Buddhist Huier to create a joint platform of more than 1,000 square meters of cultural and creative IP in the Greater Bay Area. Among them, the official cooperation IP of the travel exhibition, "Buddha Huier", specially designed four limited-edition commemorative badges with the theme of Guangzhou cultural tourism for this exhibition.
●"Partner" chapter
Located in Hall 14.2, the Bay Area Creative Culture, Sports and Tourism Zone is based on the idea of "'Traveling' You Ride" to create a platform for interesting travel partners to meet in the Bay Area. Through the immersive interactive exhibition method of experience + co-creation, it links the creative, cultural, sports and tourism resources of the Bay Area, and shows the current popular cool gameplay in the Bay Area that integrates interest, sociality and creativity.
- Forum
In addition to the four forums that have been held ("TECT Digital Cultural Tourism Forum" on May 16; "2024 World Tourism Cities Federation (WTCF) International Communication Forum and Media Session Meeting"; May 17 "China Outbound Tourism Forum (English Forum)"; "Forum on Exploring New Paths for Destination Tourism and Study Tours")
Special Preview - From 14:00 to 17:00 on May 18 (International Museum Day this Saturday), the tourism exhibition will be moved to Guangzhou Art Museum (New Museum), the hottest new cultural landmark in Guangzhou, and a sharing session of "Let Cultural Relics Come to Life Live" will be held. In addition to inviting the directors of representative museums in the city and industry experts, there are also major member units of the Chinese Museums Association to participate in the discussion of the innovation and breakthrough of the museum at this stage, so that the cultural relics collected in the museum, the heritage displayed on the vast land, and the words written in the ancient books are all brought to life.
Source: Comprehensive "I want to travel", correspondent An Xu, Yangcheng faction
Photo: Photo taken and provided by Mr. Radio and the interviewee
Editor: Mr. Radio, Qin