This article is authorized to be reprinted from the original title | Give the post-00s an official account, he can shock the whole company Author | Haohao
Recently, I have swiped station B, and many people feel that the post-00s have really begun to occupy the workplace.
And the first step for them to enter the workplace is to rectify the company's official account through cat meme.
The new post-00s migrant workers have made this form of recording daily life used by netizens at Station B to glow with a second spring.
@YXC Yangxing Technology is a semiconductor technology company. Recently, their boss has picked up a treasure.
A month ago, the company hired a post-00s intern. On the first day of work, the leader arranged a job for him, "The company's media operation colleagues are busy with the exhibition, you can temporarily operate our B station account." ”
Moreover, the need of the leader came unexpectedly: a video is going to be updated tomorrow, and you think about the content today.
This newcomer, who has just joined the company and has no experience in running the official name of the company, is confused while looking for materials on the Internet.
Just when he was at a loss, he suddenly thought of the cat meme he often watched. He is ready to apply what he has learned and let the leaders see the hard-core network sense of the post-00s.
So, he made a video of his experience on the first day of employment with a cat meme and posted it to the company's official account.
Unexpectedly, after the video was released, the effect was surprisingly good, with more than 2.5 million views, and it also rushed to the forefront of the popularity of station B.
When the operation seniors who were temporarily out returned to work, watching the popular video, they sweated on the spot.
The leader, who is still in the stage of confusion, quickly held a meeting with the senior operation to study how to counteract the interns. The operation seniors lay down the package ticket and guaranteed to surpass the interns.
In order to prove himself, the operation predecessor quickly updated a video of a real person, but it ended dismally with no more than 10,000 views.
In addition to @Yangxing Technology, the form of cat meme operation official account has become a marketing guide for major brands.
More and more brands and institutions have joined the whole army of netizens at Station B and started to do a very new kind of publicity.
@江豚网_江小豚's post-00s operation has the same experience.
After joining the company, the leader assigned him a job, "You post-00s have a lot of ideas, so I will hand over the official account to you to operate." ”
The operation classmate said that he could only make a cat meme video and try his best. As a result, the day after its release, the video data continued to climb, with nearly 800,000 views.
The leader, who didn't know about this, came to comfort him and said, "Take your time, young man, it's okay if the data is not good, just practice more." ”
The post-00s operate the Verde Circuit, "Director, the video seems to be popular on Station B." ”
The director, who doesn't know anything about cat memes, looks at this style, and the worldview seems to be shocked. "Why do you have so many cats in your family, and they are all weird?"
After patient science popularization, the supervisor praised the unique vision of the operation students and was ready to commend them in the company.
The operation was not idle, and looked through the suggestions in the comment area overnight, thinking about what to update next, so as not to waste this rich and noble traffic.
Even, even the netizens of Station B are anxious about the operation, "The form is very interesting, but don't forget to bring the link to your product!" ”
With the popularization of the cat meme form, more and more official account operation ideas have opened.
They not only made a familiar face among netizens, but also made the best use of cat memes, in the form of a small theater, Amway's corporate culture and products.
@源氏食品的运营, I used a cat meme to record my experience of picking up the company's wool after joining the company.
Due to the snack benefits of the company's employees, the post-00s who have just joined the company operate and show off 20 packs of spicy strips in one day, and many netizens are crying.
Seeing that you can eat unlimited spicy strips, this video release also unexpectedly became a recruitment promotional video.
Because he loves spicy noodles too much, the leader specially took the operation to visit the spicy noodles production line and look for video materials.
In this explanation video, many netizens know for the first time that the raw material of spicy strips is soybean flour.
With the industrialized assembly line operation and the clean production workshop, the production process of spicy strips is completely presented in a video, breaking the stereotype that many people "spicy strips are equal to junk food".
If you say that the biggest winner of the cat meme operation official account, it must be @噜米拉官方。
Lumila, a domestic potato chips brand in Yunnan, joked in the profile of its official account, "I have been making potato chips for 28 years, but I still haven't let everyone remember the brand." ”
It wasn't until the addition of a post-00s genius operator that Lumila finally ushered in a splashing wealth.
Since the opening of the B station account at the beginning of the year, the boss has set a goal for the operation: to go out of Yunnan and sell to the whole country. After having KPIs, the operators gradually explored ways to break the circle of their potato chips.
A month ago, they also jumped on the wave of cat memes, with video views often reaching hundreds of thousands.
As the attention gradually increased, they began to receive soul torture from netizens across the country: "What kind of miscellaneous brand are you, why haven't I seen you before?" ”
And the answer of the post-00s operation is also very sincere: we are just potato chips from the Yunnan-Guizhou Plateau, and we really can't beat those big brands.
After the initial increase of tens of thousands of fans, the operation worked overtime to update the video to introduce its own potato chips.
Originally, many people questioned that his potato chips were made of starch, so he took pictures of the workshop to prove that his potato chips were cut originally.
The audience wanted to see the plateau potato farm, so he took the audience to visit his own raw material base.
Under the operation of the ghost operation, in just one month, the account has increased by nearly 300,000 fans.
Even the post-70s boss couldn't help but sigh: "After selling for 28 years, I finally got out." ”
Today, this potato chip brand, which was originally only well-known in Yunnan, has made netizens across the country rush to place orders.
"No one knows about selling goods for several years, and once the world is crazy." No matter what the boss wants, as long as he is crazy enough, there must be netizens who love to watch it.
The post-00s relied on ghost ideas, so that many netizens had the impression that there was no such person's company, and they became experts in the whole job.
I don't know if I haven't rectified the workplace, at station B, the post-00s have already rectified marketing.
This article is authorized to be reprinted from the public account - bilibili (ID: bilibiliwx)
Author. Haohao
Edit. Kaka, Ashley