Exclusive to every day finance, pay attention quickly
Editor's note:
"Investors are the foundation of the market" has increasingly become a broad consensus among all parties. A few days ago, Wu Qing, chairman of the China Securities Regulatory Commission, said at the "5.15 National Investor Protection Publicity Day" event that it is necessary to further consolidate the institutional foundation of investor protection and promote industry institutions to improve the level of professional services. On this occasion, China Securities Journal and the Securities Association of China jointly launched a series of reports on "Consolidating the Strong Line of Defense against Insurance, the Securities Industry in Action", aiming to summarize the experience and achievements of the securities industry in strengthening the protection of investors' rights and interests, enhancing investors' awareness of risk prevention, and cracking down on illegal securities activities, promote advanced models in the industry, and jointly help create a clean and upright capital market environment, and further strengthen the protection of the legitimate rights and interests of investors, especially small and medium-sized investors. This is the first in a series.
Recently, the Securities Association of China (hereinafter referred to as the China Securities Association) issued the "Notice on the Participation of Securities Business Institutions in the Prevention of Illegal Securities Publicity Month Activities in 2024", stating that it is scheduled to organize and carry out the prevention of illegal securities publicity month activities from May 15 to June 15, and the theme of this year's event is "Resist Illegal Securities and Futures Fund Activities and Protect the Legitimate Rights and Interests of Investors".
Cloud live broadcast, poster publicity, joint museum, integration of red education, holding anti-unhealthy runs, entering schools, and entering communities...... According to an interview with a reporter from the China Securities Journal, various securities companies actively responded to the call of the China Securities Association, closely combined the "5.15 National Investor Protection Publicity Day" with the "Prevention of Illegal Securities Publicity Month", took multiple measures to carry out anti-illegal propaganda actions, cracked down on illegal securities activities, highlighted the advantages of the industry, relied on branches and investment education bases, strengthened investor protection awareness in multiple forms and channels, and truly practiced the concept of "investor-oriented".
In view of the current market investor situation, a number of brokerages have said that in the future, they will continue to innovate the form of investment education, strictly control the content and quality of investment education, and spread the rational investment culture in a way that investors like to see.
Integrate red education and insist on investing in education for the people
In the interview, the reporter found that a number of securities companies highlighted the political and people's nature in the protection of investors' rights and interests, organically integrated the inheritance of red culture with investor education, and strived to be the leader of red investment education by punching in red footprints and carrying out red financial public welfare tours.
Orient Securities said that the company carried out the "new era to take a big road" party building + investment education activities, by re-walking the revolutionary footprint, continuing the red gene, and firmly practicing the original intention of finance for the people and sticking to the belief of strong ambitions.
The company cooperated with the China Securities Museum to innovatively hold a special theme live broadcast activity with the theme of "Red + Crossing + Culture", which not only promoted the red culture and kept the original intention, but also advocated a rational investment culture, and effectively enhanced the risk prevention awareness and self-protection awareness of investors across the country.
As a local brokerage in Hunan, Caixin Securities gives full play to the location advantages of Shaoshan Investment Education Base and launches the theme activity of "Party Building + Investment Education", which can visit the Red Finance Pavilion, Investor Education Pavilion and Securities Industry Integrity Culture Pavilion, and the base commentator will lead the learning of the century-old red financial history, the latest investment education knowledge and industry integrity culture under the leadership of the Communist Party of China. Caixin Securities also launched the "Red Finance Public Welfare Tour" for tourists to Shao, leading tourists to understand the spirit of great men and the "people's finance" led by the Communist Party of China, and learn investment and education knowledge.
Guosheng Securities integrates the Red Story Meeting, the Capital Market Centennial Exhibition and investment education lectures, organizes the public to carry out red investment education, and popularizes financial knowledge in the afterglow of the story and the historical aftertaste, which is not only the protection of investors' financial security, but also the inheritance of the spirit of the Soviet District and the red culture.
The Great Wall Securities Investment and Education Base is rooted in the red fertile soil of Nanchang, Jiangxi. Relying on Jiangxi's profound red financial heritage, Great Wall Securities actively digs deep into local red resources, traces the history of red finance, sets up special lectures on "red finance history", carries out "red finance" investment and education activities, and leads students into Niuhang Station, Bayi Square, Jiangxi Provincial Museum, etc., to display its unique history and fresh cases in an all-round way, and polish Jiangxi's red financial business card.
Combined with the national movement, we will build an anti-African propaganda front
On May 13, the China Securities Association issued the "Notice on the Work Arrangements for Securities Business Institutions to Participate in the Prevention of Illegal Securities Publicity Month Activities in 2024 (China Securities Association Fa [2024] No. 86) to all securities companies, securities investment consulting companies and local securities associations, requiring all institutions to organize and implement the anti-illegal publicity month activities in accordance with the requirements of the notice.
In order to give full play to the leading role of the industry's anti-non-health promotion, combine the new ideas of national sports and fitness, and practice the new power of the healthy development of the industry and society, a number of securities companies have combined investment education with fitness sports and held investment education activities such as anti-non-healthy running.
By holding a series of activities such as anti-non-health runs, Western Securities has strengthened the "police-enterprise co-construction", and cooperated with the government, public procuratorate and law to innovate and carry out activities such as the "Anti-African Aunt Alliance" and the "Anti-fraud Open-air Film Festival", so as to effectively improve the people's awareness of anti-non-fraud and effectively guard the "money bag".
Orient Securities continued to carry out the activity of "investment and financial management are not cheated, and finding out qualifications is the key - preventing unhealthy running" in Shanghai Century Park, and set up a consultation and publicity desk for "preventing illegal securities" to carry out financial investment education and inclusive publicity.
China Galaxy Securities actively undertook the "Shareholders Are Coming" Beijing Area Activity, linked nine places to make concerted efforts, and publicized more than 34 million investors; Innovatively carry out special activities such as "Happy Walking" Shougang Park and elite "Battle for Hegemony", which are entertaining and entertaining, and achieve the highest audience of a single event exceeding 10 million, which is the first in the industry and is included in the Learning Power App.
Relying on multiculturalism to increase the depth of education
It can be seen that brokerages are constantly innovating the form of investment education, interweaving and multiplying investment education activities with multiculturalism, so that financial knowledge can be reflected in the new type of investment education.
Western Securities has carried out the "Cloud Publicity Festival" for three consecutive years, and has cooperated with financial institutions and universities through cloud live broadcast to interact with investors across the country every year, popularize financial knowledge, enhance public financial awareness, improve risk management capabilities, and jointly build a "big insurance" pattern to promote financial education innovation and consumer rights protection.
Guosheng Securities Investment and Education Base is located in the central urban area of Ganzhou, and has made an active attempt to combine regional characteristics with investment and education activities. Whether it is the investment education propaganda vehicle Qiancheng Xing shuttling through the streets and alleys and park squares, or the Song Chao Sleepless City in the Junmenlou Square, or the integration of the intangible cultural heritage "Zhen Zhen Dance" into the investment education activities with the primary school of the Financial and Business Education Agreement, and integrating variety shows and cultural elements such as musical instrument performances, ancient color tricks, flash mob dances, trendy play check-ins, and intangible cultural heritage inheritance with the content of the education, so as to attract the public to actively participate in the education.
Guosen Securities Investor Education Base organized local branches, cooperated with local public security to carry out a series of activities of "All or Nothing" investment education and movie viewing, combined with the plot of the film to carry out investment education publicity, and invited local police officers to introduce anti-fraud knowledge, a total of 85 games, the number of participants exceeded 16,000, effectively improving the public's awareness of preventing telecommunication network fraud and self-protection ability.
Relying on the carrier of the caravan, Zhongtai Securities Investment and Education Caravan Yellow River Travel Activity takes the initiative to "attack", goes deep into the counties, cities, communities, villages and schools along the Yellow River, and fully integrates various investment and education themes with the help of media platforms, relying on rich investment and education works and a wide range of audience groups, to help investors understand the trend of market reform and innovation, and guide investors to carry out rational investment, value investment and long-term investment.
Investor education and publicity activities are a basic, long-term and continuous work, a number of brokerages said in interviews that they will continue to give full play to their professional advantages, actively carry out various forms of investment and education activities, sow the seeds of rational investment in the hearts of investors, and promote the healthy development of the industry.
Reviewer: Wang Chao
Editor: Zhang Jing
Proofreading: Yu Hongbo
Producer: Zhang Nan
Issued by: Peng Yong
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