Shanghai Jahwa (600315. With its consistent innovation and stability, the Liushen brand of SH) is constantly seeking new breakthroughs in cross-border cooperation. Recently, Liushen, a subsidiary of Shanghai Jahwa, and Xuanmai, a subsidiary of Mondelēz, launched the "Ice Burst Chewing Gum" series, which integrates the classic fragrance of flower water into refreshing mint chewing gum, bringing consumers an unprecedented taste experience.
In terms of product taste: the new product has both the freshness of "mint flavor" and the novelty of "six gods", which can give people an unimaginable cool and refreshing; In terms of reference price: At present, the new product has been launched on the official flagship store of JD.com, with a specification of 56 grams / bottle and a price of 19.9 yuan / 2 bottles; In terms of usage scenarios: In the hot summer, this new product with "double buff" is very suitable for workers who are "easy to get sleepy at work" and "easy to get bored while driving".
At the same time, in order to meet the important moment of the high school entrance examination, Shanghai Jahwa (600315. SH) has also cooperated with the Forbidden City Shiqu Baoji to launch a new dragon vase flower water "Dragon Roar Forbidden City". Inspired by the Forbidden City architecture, auspicious cloud patterns, dragons and other elements, this toilet water not only shows the unique charm of the national style, but also conveys good wishes to the candidates. This cross-border cooperation not only enhances the cultural connotation of the product, but also further consolidates the brand image of Liushen in the hearts of consumers.
Looking back at the history of Liushen, we can find that it has carried out cross-border cooperation with a number of cultural brand IPs. Whether it is a co-branding with the Dunhuang Academy of Fine Arts, or a cross-border cooperation with brands such as KFC, RIO, and Lele Tea, Liushen has brought consumers a rich and colorful product experience with its unique creativity and keen market insight. These collaborations not only expand Liushen's sales channels, but also strengthen the brand's emotional connection with young consumers.
In terms of single product design, Rokugami also shows a keen eye for fashion trends. Launched in 2020, for example, the Rokami's 30th Anniversary Limited Edition Toilet Water Collection celebrates the changing flavors of the times with retro-inspired designs, which not only satisfies consumers' demand for classic products, but also demonstrates the brand's ability to grasp fashion trends.
With its continuous innovation and keen insight into the market, the Liushen brand has successfully combined traditional toilet water products with modern fashion elements to bring consumers a more colorful product experience. At the same time, through cross-border cooperation with a number of cultural brand IPs, Liushen has further consolidated its brand image in the hearts of consumers and laid a solid foundation for the long-term development of the brand.