IDC, an international data research company, released a report on China's tablet market in the first quarter of 2024, which shows that China's tablet market shipments in this quarter increased by 6.6% year-on-year to 7.13 million units.
According to the data, Huawei's market share is as high as 36.3%, with 2.59 million units shipped, becoming the largest brand in China's tablet market share, an increase of 10.6% compared with the same period last year. Apple's market share is as high as 24.4%, ranking second, with a decrease of 10.4% compared to the same period last year.
In the same period last year, Apple ranked first with 34.9% and Huawei ranked second with 25.7%; Now the market share of these two brands is almost reversed, and Huawei's growing market share is almost the market share lost by Apple.
Xiaomi gained a 12.8% market share in the quarter, and thanks to the Mi Pad 6 series, Xiaomi's share in the mid-range price segment of $400 to $600 has increased rapidly.
Honor ranked fourth with a share of 8.5%, a decrease of 1.1% compared with the same period last year, and the analysis showed that Honor's product structure was further upgraded to $200 to $400, but the product layout in the mid-to-high-end market was relatively simple.
Lenovo ranked fifth with a share of 4.7%, and its market share was almost unchanged from the same period last year, although analysts said that Lenovo's shipments were skewing slightly towards the entry-level price segment.
It is worth mentioning that Apple and Huawei have recently updated their tablet products, and it is not surprising that Apple will strengthen its share in the mid-to-high-end market, and Huawei, with the recovery of the mobile phone business, will also help the tablet continue to maintain a strong market performance.