The sales champion for four consecutive years, how did the Nissan Sylphy do it?

The end of the car world

2024-05-16 12:40Posted on the official account of Anhui Auto Tianya

100,000 class compact car, is the first choice of many family consumers, to be safe, to worry-free, but also easy to drive, most people will choose those that sell well, high sales of models, such as Nissan Sylphy, for four consecutive years won the domestic fuel vehicle market car retail sales annual champion, this year 1-4 months, and with 110,453 results won the cumulative sales of fuel vehicles champion, can be called the benchmark model of the joint venture car.

So what is the "magic" of Nissan Sylphy that can gain the favor of so many car owners?

Safe, comfortable, and worry-free with the car

For family cars, the highest praise may be "peace of mind". What is peace of mind, simply understood is good reliability, safety, high comfort, and high value retention rate, and these are precisely the advantages of Nissan Sylphy.

For example, security. Nissan Sylphy adopts a combination of multi-channel Zone Body body structure + up to 1.5Gpa UHSS high rigidity body, and the proportion of the vehicle above 980Mpa exceeds 27%, which ensures the safety of occupants from the body structure and materials, which also makes Nissan Sylphy in the crash test of the China Insurance Research Institute, won seven excellent results, which is enough to prove its excellent performance in safety performance. In the C-NCAP crash test, Sylphy won the five-star safety certification with a comprehensive score rate of 91%, and its safety is undoubted.

In terms of active safety, Sylphy is equipped with the advanced NISSAN i-SAFETY intelligent active safety system, which integrates IFCW over-the-horizon collision warning, BSW lane change blind spot warning, CTA reversing side warning, IEB pre-collision intelligent braking and other functions, take BSW lane change blind spot warning as an example, when driving to change lanes, if the vehicle is not seen in the blind spot, the function can give early warning and actively guide the driving vehicle to turn to the original lane, so as to avoid danger.

For example, the comfort that family cars value, the wheelbase of the new Sylphy has reached 2712mm, the width of the car is 1815mm, and the unique design of the rear row has a good riding space, and it is easy for a family of four to travel.

The focus is on the "big sofa", the comfort of the Nissan "sofa seat" is almost the ceiling level, and the same is true of the Sylphy, the use of Multi-Layer ergonomic seats, not only considering the principle of ergonomics, making the seat more reasonable to support the body, but also through the multi-level design to provide passengers with a more comfortable sitting position, worthy of the name.

Needless to say, Sylphy has entered the domestic market for more than ten years, has a very good reputation, the most outstanding is durability and reliability, and it is precisely so, Sylphy has a very large market holding, so the domestic distribution network covers a wide range, convenient maintenance, and the maintenance cost is cheap.

Another point, Nissan Sylphy's value retention rate is higher than other models in the same class, according to relevant data, Sylphy's three-year value retention rate can reach 61.8%, which is also very popular in the second-hand car market, and consumers should be more cost-effective when replacing and buying cars.

High fuel economy saves money

For family cars, economy is undoubtedly what users are very concerned about, and Sylphy has always been a benchmark for fuel economy.

The all-new Nissan Sylphy is equipped with a third-generation 1.6L intelligent engine and CVT intelligent continuously variable transmission, which can easily cope with urban congestion and highway scenarios.

The key is fuel consumption, the official nominal comprehensive working condition fuel consumption is 5.57L/100km, according to the authoritative fuel consumption website, the comprehensive fuel consumption measured by Sylphy owners is mostly about 6L/100km, without traffic jams, 5L/100km fuel consumption is also normal, which fully shows that the fuel economy of Nissan Sylphy is very high. According to the calculation of 20,000 kilometers a year, the fuel cost of Sylphy is about 9,000 yuan a year, which is quite outstanding in the same level of fuel vehicles.

In order to meet the diversified needs of vehicles, the Sylphy family has also launched a super-hybrid electric drive Sylphy, equipped with the second-generation e-POWER electric hybrid system, with a maximum power of 136PS, a maximum torque of 300N·m, and a fuel consumption of only 3.73L/100km under WLTC urban conditions, which is more excellent in terms of power performance and energy consumption.

The biggest driving experience of the new Sylphy is smooth and comfortable, whether it is the organ foot or the big throttle deep pedal, the power output is relatively peaceful, in line with the needs of home travel. The rigidity of the new Sylphy body has been improved, and the strength of the key components of the optimized rear overhang has been improved a lot, which brings the benefit that the chassis support has become better, and the traction and follow-up of the body have better performance.

The super-hybrid Sylphy, in addition to being smooth, is also a little quieter, and it is equipped with an internal combustion engine that can continue to maintain an efficient combustion state, and the noise generated during driving is much lower than that of models of the same class. NVH performance is even better.

The intelligent performance is also excellent

Another big change in the new Sylphy is its intelligent performance, which completely breaks the inherent perception that consumers feel that joint venture cars are not intelligent.

In terms of hardware, the new Sylphy is equipped with a 12.3-inch high-definition capacitive touch screen, and there are also touch buttons below, which is convenient for consumers to operate blindly when driving, bringing a better human-computer interaction experience.

More importantly, the new Sylphy is equipped with Nissan Connect 2.0 system, covering navigation services, entertainment interconnection, safe driving, voice recognition and other technology sectors, and the control of air conditioning, windows, navigation and multimedia can be completed with the mouth in the car, which is very convenient and efficient; The mobile phone APP can also remotely control the vehicle, remotely drive the door lock, remotely turn on the air conditioner, etc., which can be done in advance before getting into the car; In addition, the car machine system can also be interconnected with some electrical appliances at home, which is not common in other joint venture models.

What's more, the all-new Sylphy is also equipped with ProPILOT, which can turn on Level 2 intelligent driving assistance with one click, effectively reducing fatigue from long-distance driving, urban commuting and congested road sections, and providing a safer driving environment.

summary

As a model that has entered the Chinese market for more than ten years, Sylphy has consolidated its product status as the "king of family sedans" by virtue of worry-free, money-saving, and comfortable car experience, and has become the "winning general" in the family car market and the best choice for 100,000-level family cars.

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