On May 16, on the occasion of the 27th anniversary of the listing of Guyue Longshan, Rice Wine Group (Guyue Longshan) held a development and revitalization conference to implement the spirit of the Zhejiang Provincial Government's special meeting on the high-quality development of historical and classic industries and the Shaoxing Rice Wine Industry Development and Revitalization Conference, and strive to write a "brave sword" for the revival of rice wine in the new era. More than 200 people attended the meeting, including shareholders and shareholder representatives of Huangjiu Group (Guyue Longshan), investor representatives, dealer representatives, media reporters, leaders of Huangjiu Group (Guyue Longshan), representatives of middle-level cadres, sales, technical backbones, and members of the Youth Innovation Camp. Xu Dongliang, general manager of Guyue Longshan, presided over the meeting.
At the meeting, Sun Aibao, chairman of Huangjiu Group (Guyue Longshan), made a keynote speech on "Boosting the Spirit of Development and Running Out of Revitalization Acceleration". Sun Aibao pointed out that we have enough confidence and must continue to boost the spirit of development. This confidence comes from the most traditional and modern production capacity, from the R&D strength of the national brand, from the national and global marketing network, and from the Guinness Book of Records of the original wine reserve. We have a clear direction and we have to go all out to revitalize the acceleration.
Run out of the acceleration of "going big", seek breakthroughs in the cultivation and growth of enterprises, drive the development of industrial clusters, and further expand the scale of the rice wine industry; Running out of the acceleration of "going high", from the direction of high quality, high technology, high value to create the core high-end products represented by the "national brew" and "blue and white drunk" series, driving the company's product structure to go high and upward; Running out of the acceleration of "going out", focusing on the rise of the Central Plains, the revitalization of the Northeast, the development of the western region, and the national strategy of "The Belt and Road", we will accelerate the process of nationalization and globalization of rice wine; Run out of the acceleration of "going new", empower the high-quality development of the rice wine industry with new quality productivity, activate the development momentum with new parks, new tracks and new products, so that more people can recognize and fall in love with rice wine; Run out of the acceleration of "going to excellence", and promote the high-quality development of enterprises by optimizing market value management, optimizing cost reduction and efficiency increase, and optimizing the intrinsic safety level.
Ho Chi Minh, deputy general manager of Guyue Longshan and chairman of Daughter Hong, made a speech on "In the best time, be the best daughter red". He pointed out that it is necessary to give full play to the four advantages of daughter red culture, brand, production area and quality, and always adhere to the practical strategy of "the brave wins when they meet on a narrow road", the three strategies of "high-end, younger, globalization, digitalization" and "daughter red +" strategy, and dedicate to everyone the best daughter red and contribute to the high-quality development of Huangjiu Group (Guyue Longshan).
Xu Yuezheng, deputy general manager of Guyue Longshan, made a speech on "Making R&D Stronger and Better to Promote Better and Better Quality", and put forward measures to continuously improve the product quality of Guyue Longshan from the perspective of scientific and technological empowerment. Using the high-level scientific research platform, high-level scientific research talent team, high-quality scientific research and innovation achievements, and high-standard scientific research and innovation honors of Guyue Longshan, we will gather efforts from the perspectives of raw material selection, process innovation, flavor expression, and health empowerment to promote the overall R&D strength to become stronger and stronger, and the product quality to become better and better, so that more people will fall in love with rice wine and Guyue Longshan.
Bai Hong, deputy general manager of Guyue Longshan, made a speech on "adhering to the "four linkages" to ensure "red every year", and put forward the "100 million" and "100 counties to increase 200 million" projects from the sales level and deepened the 18 measures such as the promotion of the wine industry in the world, the drainage of investment, the consolidation of the bottom, and the waist strengthening movement, through the "four linkages" of mature markets and immature markets, online and offline linkage, domestic and foreign linkage, and traditional and new linkage, to expand the market in an all-round way, and to increase to new customers, new products, and new cross-borders to ensure that "every year is red".
Dealers are the closest to consumers and the first to feel the changes in market trends. At the scene, Zhang Jianming, President of Shaoxing Commerce and Liquor Association, Xiang Yongchun, Chairman of Shanghai Maoyuan Trade Development Co., Ltd., Zhang Zongliang, General Manager of Zhengzhou Yihexing Trading Co., Ltd., and other dealer representatives spoke one after another. Zhang Jianming said that more than 200 member units of Shaoxing Commerce and Trade Liquor Association are the main force of agent and distribution of Shaoxing rice wine. He will convey the spirit of today's conference to all branches of the association, so that the members of the association will have more confidence in managing Guyue Longshan and his daughter Hong. Xiang Yongchun said that governments at all levels are promoting the development and revitalization of Shaoxing rice wine with greater determination to reform, greater innovation and a more open attitude, especially Guyue Longshan, as a leading rice wine enterprise, took the initiative to step out of the "comfort zone" and spared no effort to carry out brand promotion, scientific research and innovation, market development and diversified development, which is the greatest benefit to dealers. Facts have proved to be effective, and Maoyuan Company's distribution of Guyue Longshan and Daughter Red will both achieve a growth of more than 20% in 2023, and continue to maintain a double-digit growth momentum from January to May this year. He is full of confidence in the development of the company and the cooperation between the two sides. Zhang Zongliang said that as a representative of the "Central Plains" dealers, he believes that Henan has a good market atmosphere, a large population, and a small base of rice wine, so there is no reason to do badly. Shaoxing rice wine to go out of Jiangsu, Zhejiang and Shanghai, can take advantage of Zhengzhou's excellent geographical location, south to north, east to west, do a good job in Zhengzhou, do a good job in Henan, is conducive to rice wine to the whole country. Dealers have said that with the strong backing of Guyue Longshan, the road under their feet will be wider, more stable and better, and make new contributions to the new brilliance of Guyue Longshan.
At the meeting, the establishment of Guyue Longshan National Brew Division and the promotion ceremony of "Chinese Banquet National Brew" were launched. Since the formulation of the "high-end" development strategy, Guyue Longshan has achieved great results. In 2023, the sales of Guyue Longshan's mid-to-high-end liquor accounted for more than 70% of the total sales, and the sales of high-end products in the first quarter of this year increased by 54% year-on-year, especially the core high-end products of "Only This Green Jade", which were focused on building, and the sales of the core high-end products increased more than threefold in two years, becoming a major single product of China's high-end rice wine. This year, Guyue Longshan took the new era of "Yue Liquor in the World" as the carrier, implemented the "Millions of Millions" theme marketing around the world, and actively expanded the rice wine market by using the tasting and promotion activities of "Chinese Banquet and National Liquor", so that the fragrance of Chinese national liquor floated around the world.
This time, the Guyue Longshan National Liquor Division was re-established on the basis of the company's high-end liquor division, which is professionally responsible for the combing, operation and investment of the company's "National Liquor" series products, strengthening content, activities and output, coordinating market management, price maintenance and assessment incentives, and striving to explore new business models to focus on polishing the "National Liquor", especially the gold-lettered signboard of "Only This Qingyu".
Shaoxing, the source of yellow wine in the world, and the wine in the world once went up; Now we are stepping forward from the beginning, and Guyue Longshan takes on the mission! The successful convening of the Rice Wine Group (Guyue Longshan) Development and Revitalization Conference demonstrated the responsibility of Guyue Longshan as a leading enterprise in the Shaoxing rice wine industry and even the national rice wine industry, and also injected a strong impetus into the company's high-quality development in the new era and new journey, and encouraged the company to continuously boost its development spirit and accelerate its revitalization.