On May 10, I posted an article "Shandong Internet celebrity Guo Youcai boiled his head and became a phenomenal Internet celebrity, why?" analyzed the reasons for Guo Youcai's success, and it was also recognized by many netizens.
Soon after the article was released, Guo Youcai appeared on several hot searches, and even the central media commented on it.
It's good to get noticed all of a sudden, but being noticed by too many people can be stressful. Because there are people who support you, there will be people who question you.
As a singing anchor, the first thing netizens learned was his singing level. Guo Youcai also admitted that he did not have professional training, but he bought a little tape at that time and began to study. Therefore, his singing will be more or less problematic, which also gives many people the opportunity to find faults.
Some netizens said, I don't think Guo Youcai sings well, why can the popularity of the live broadcast room exceed 1 million, but the popularity of some professional singers in the live broadcast room can't even reach 10,000, why is this?
Some people think that Guo Youcai's explosion is the sadness of this era, because those who work hard may earn thousands of dollars a month, but he can earn millions a day, and the world is crazy!
In fact, it is normal for netizens to have such questions or sighs, no one can make everyone like it, let alone a grassroots singer?
Regarding whether Guo Youcai sings well or not, this is a very subjective feeling. Some people think it's good, and some people think it's bad. You can't just say that people are black fans just because someone says it's not good, maybe people's subjective feelings are really not very good?
Personally, I think Guo Youcai sings much better than me, which is true, but there is still a gap between him and professional singers. If you want to spray me, you must spray it lightly, because my personal feeling is that his level is in the ordinary people. It's definitely better, but in a professional singer, it still can't be compared.
Seeing this, some people may ask: "Since Guo Youcai's level can't be compared with professional singers, why is there such a high popularity?" Many first-line singers may not have 100,000+ live broadcast rooms, but Guo Youcai's live broadcast room has 1 million+, how can there be such a contrast? ”
In fact, this situation is not unexpected, because short video is a more civilian platform, they like these down-to-earth content more, and they also prefer the story of grassroots counterattack, plus this is a new traffic Internet celebrity, many people have not passed the freshness. Since the star itself is well-known to the public, it is difficult to give the audience a sense of freshness, and there will be many fewer people willing to watch it.
Let's take Zhang Yuqi as an example, her videos have about 30,000 likes under normal circumstances, even if she is a star, there is no good data. The reason is that the video does not create greater freshness for netizens. Since she began to cooperate with Baiqiao to make a funny endorsement series, the number of video likes has all been millions, the least video has 1.78 million likes, and the most has more than 3 million likes, with 3.087 million likes.
In this era, celebrities also need to be down-to-earth and cater to the taste of the public, otherwise it will give netizens a sense of alienation, and there will not be so much traffic. After the traffic is low, the commercial value is also low, and it may not be as profitable as an Internet celebrity in the future.
In fact, no matter what era it is, grounding itself is a kind of ability. Taking the college entrance examination as an example, I believe that there are many people whose abilities are not below Zhang Xuefeng, but why have they not become Internet celebrities, but Zhang Xuefeng has become a super Internet celebrity who often appears on hot searches?
Because Zhang Xuefeng can express those things that sound complicated in an easy-to-understand way. Only in this way can more people understand, and your audience will be wider. Many people who don't take the college entrance examination will also pay attention to Zhang Xuefeng, because they feel that even if Zhang Xuefeng's video is not used, it is quite interesting to watch it as a joke.
Looking at those Internet celebrities in the securities industry, their ability to speculate in stocks is not much higher than that of retail investors, but they can explain macro policies or short-term bearishness to you in a more easy-to-understand way, which makes many people listen to it with relish. They are willing to pay attention to such people. On the contrary, those who really make money by trading stocks, they are too dogmatic when explaining certain things, there are too many professional terms, and many people will not understand, then your traffic will be much lower.
The same is true for advertising in start-up companies, don't engage in those particularly literary poems, many people can't appreciate them, but those simple, crude and brainwashing advertising words will be more effective, because they can't remember complex things, they can only remember these seemingly untechnical advertising words.
If we're the technical noun when we keep our mouths shut, it's time for you to change the way you speak!
This is the best era, but also the worst era, with capital thinking and new business model integration, the whole world is your stage!
In the world of new business, there is no eliminated industry, only the subverted out of the enterprise, and now all business competition will focus on "model innovation and capital operation".
A company or a boss, if there is a shortage of innovation ability and capital thinking, is destined to lose in advance.
Remember: without innovation, there can be no imagination; Without imagination, how can we be competitive; If you want to break through, you must subvert the original business model and reconstruct a new business model!