a smart toilet that is almost silent and capable of red and blue light care; Minimalist design, large storage space, light color temperature can be constantly induced and changed with the human body approaching; Sleek design, smart ubiquitous shower cubicles......
On May 14, Shanghai, the annual China International Kitchen and Bathroom Facilities Exhibition (hereinafter referred to as "China International Kitchen and Bath Exhibition") opened, where many domestic and foreign brands gathered to showcase their new products and technologies. This year, many high-tech products dazzled the audience.
"This year, I planned to decorate my home, so I came to see it, and the result was really eye-opening, with a lot of unexpected features and beautiful design," said a consumer at the exhibition site. Before, her requirements for the bathroom were mainly good quality, and after shopping for a long time, those high-tech and high-value products made her have new ideas for home decoration and bathroom design.
At the same time, she was amazed by the rise of domestic brands, "Originally, I mainly came to see those foreign brands, but I didn't expect that after a walk, the booths of these domestic brands of Jiumu were so magnificent, and the products were both practical and interesting." At this exhibition, Jomu and the six major brands of the group collectively appeared, and became the "top stream" with the most brands and the largest booth in the focus of the exhibition hall.
△ At the China Kitchen and Bath Exhibition, exhibitors visited Jomu
Behind the emotion and admiration of consumers is the technological innovation of generations of Chinese enterprises, and it is also the road to upgrade from Made in China to Created in China. There are three David's bath industrial belts in China, and now, domestic brands incubated by these industrial belts such as Jiumu have become the "stars" of the China Kitchen and Bath Exhibition, attracting the attention of exhibitors with innovative products and excellent design.
At present, the domestic consumption situation has changed, and there is a view that this has disrupted the pace of upgrading of China's manufacturing, and many companies have been brought back to the previous stage of low profits and volume prices. But in fact, the upgrading of China's manufacturing has continued, but it can no longer be measured simply by the latitude of product price increase, but the improvement of brand power and scientific and technological power, which is an internal upgrade.
At this China Kitchen and Bath Exhibition, we see this road to upgrading more clearly.
Premiumization
"In recent years, domestic brands have become more and more the C position of the exhibition, whether it is in terms of products, exposure, or popularity." The kitchen and bathroom exhibition attracted 1,300 companies from home and abroad to settle in, after visiting the booths of various enterprises, there are people who continue to pay attention to the development of China's sanitary ware with emotion.
Driven by the head brands and enterprises with a "sense of science and technology", China's sanitary ware industry is constantly upgrading. At present, more and more industrial products in mainland China have reached the mid-to-high-end level, including complete sets of equipment such as cement and glass for China Building Materials. At the kitchen and bathroom exhibition, we can also see the steady pace of China's bathroom building materials industry to further high-end development.
The high-end transformation of China's manufacturing does not refer to the high-end of product prices, but to improve product strength, scientific and technological strength, and achieve high-quality and high-tech development.
Product strength is the core of high-end. During the exhibition, countless bathroom products attracted the attention of exhibitors, among them, the release site of Jiumu X90 ultra-silent digital intelligent toilet has attracted onlookers inside and outside the industry, which is known as the world's toilet "silent king" of the new product, bringing an epoch-making upgrade experience to consumers.
△ Jomu X90 ultra-silent digital intelligent toilet caused onlookers
The popularity of modern flush toilets is inseparable from the use of siphon technology, since the first flush toilet with a siphon tank was patented in the United States in 1890, siphon flushing has become the mainstream technology of toilets. With the continuous development of technology and the upgrading of demand, sanitary ware companies are trying to launch products with more thorough and silent cleaning effects.
Based on this, the strong static flushing system pioneered by Jomu X90 ultra-silent digital intelligent toilet subverts the traditional jet siphon system through innovative digital and intelligent flexible pipe structure, replacing "flushing" with "discharge", with the same first super large sewage pipe with a diameter of 65mm, to achieve thorough cleaning, and reduce noise again and again, as low as 38 decibels.
"The elderly at home sleep relatively lightly, and often wake her up when other people go to the bathroom at night, this time I came to see if I could find a really silent toilet, but I didn't expect Jiumu to really make the sound so small, similar to a mosquito flying over", a man who participated in the scene said after experiencing X90.
It is not difficult to see that new users like him are becoming the main consumer force in the bathroom market, and the pursuit of higher quality product experience is the main factor that stimulates their demand for new products.
It is worth mentioning that Jiumu and Jingdong held the "Launching Ceremony of the Joint Action of 1 Billion Subsidy for Old-in-Old" Bathroom Trade-in "at this kitchen and bathroom exhibition", which not only responds to national policies, but also intends to let high-quality sanitary ware enter more ordinary user homes. In the future, one billion subsidies will be invested to launch the national action of "replacing the old with the new" to boost the quality of life of the national bathroom.
△ JOMOO and JD.com held the launching ceremony of the joint action of "1 billion subsidy for old for new"
In fact, the high-end road of Chinese enterprises is inseparable from the multi-channel, new scene, and new marketing exploration of the cooperation between Jomu and JD.com, and it is inseparable from the improvement of product power driven by technology, and it can even be said that technology is the core.
"The diameter of the sewage pipe of the Jomu X90 ultra-silent digital intelligent toilet is 1.5 times the conventional pipe diameter of the industry, and this rapid and large displacement makes the toilet flush quietly, without clogging and dirt, and completely solves the pain points of the user's bathroom flushing." The staff of the booth told "a little bit of finance" that in addition to the above two core technologies of Jiumu, the X90 ultra-silent digital intelligent toilet has also upgraded the application of the whole waterway sterilization system, so that the descaling rate and sterilization rate are more than 99.9%, and the addition of the platinum deodorization system with a deodorization rate of up to 98% is to solve the user's odor problem when using the toilet.
Behind the application of these innovative technologies is the scientific and technological strategy that JOMOO has always adhered to. As early as 2010, JOMOO clarified the strategic direction of innovation-oriented, continuous empowerment and upgrading. Over the years, JOMOO has focused on sanitary ware, continued to make efforts in scientific and technological research and development, with annual R&D investment of not less than 10% of sales, and 16 R&D and design centers around the world.
In the context of intelligence, Chinese manufacturing enterprises are carrying out technological innovation along two aspects, on the one hand, the innovation of functional technology, for sanitary ware enterprises such as Jiumu, it is the iterative upgrading of washing, sterilization and other technologies; On the one hand, it is the innovation and application of intelligent technology.
In terms of intelligent technology innovation, Chinese manufacturing enterprises have received help from Chinese and foreign enterprises. While incorporating scientific and technological innovation into the development gene and serving as the driving force for enterprise development, JOMOO also draws on the strengths of others through foreign cooperation to promote the comprehensive innovation of enterprises, such as Huawei, CATL, China Telecom, Siemens and other well-known enterprises to jointly build future research institutes and intelligent research and development institutes.
External co-creation has also brought new growth momentum to the improvement of JOMOO's product strength.
In 2021, JOMOO and Huawei Device BG will start cooperation on bathroom space scene experience based on Hongmeng Zhilian and whole-house intelligent business, and become the first bathroom brand in the industry to enter Huawei's whole-house smart home. In 2022, JOMOO's first smart bathroom product that supports Hongmeng Zhilian will be launched.
During the exhibition, Jomu once again released the smart home innovation achievement created in cooperation with Huawei Whole House Intelligence - Smart Magic Mirror Cabinet. If the X90 ultra-silent digital intelligent toilet represents the technological breakthrough of JOMOO in a single product, then the smart mirror cabinet is JOMOO's exploration of the development trend of intelligent scenes in the bathroom space.
At the scene, representatives of Jiumu and Huawei held Huawei mobile phones, touched the sensor panel with one click, the screen lit up, and the smart magic mirror cabinet was officially released. This form shows the core functions of the Jomu smart magic mirror cabinet: built-in 15.6-inch smart magic screen, supports Huawei Cast Engine technology, and can be projected with one touch.
△ Jiumu smart magic mirror cabinet caused onlookers
In addition, Jomu Smart Magic Mirror Cabinet also has an "AI beauty room" that can intelligently fill light and sense moisture and defog for daily beauty and grooming scenes; Functions such as advanced storage compartments, modular custom cabinets, etc., which can be customized for personalized storage needs, also brought a new scene intelligent bathroom experience to the on-site exhibitors.
When bathroom products are gradually transformed from equipment that solves daily needs to high-tech products with decorative significance, products with a sense of design and technology are becoming a weapon to attract a new generation of consumers. In the same way, the product power supported by technological innovation has become the guarantee for Chinese manufacturing enterprises to move towards high-end and from Made in China to Chinese brands.
globalization
The success of countless pioneers proves that manufacturing companies must deploy globalization in order to achieve long-term development, such as Sony in Japan and Samsung in South Korea.
In 1955, in order to expand the company to the world, Sony founders Akio Morita and Daidai Ibuka changed the company's name from Tokyo Telecommunications Kogyo to SONY. Since then, it has set up a branch in the United States in 1960 and gradually began its globalization journey, accounting for 80% of its international revenue in fiscal 2023, of which more than 30% are in the United States, 20% in Europe, and 22% in China and Asia-Pacific.
Back at home, since the reform and opening up in 1978, China has become one of the biggest beneficiaries of globalization due to the advantages of demographic dividend and preferential policies, but at that time, Chinese enterprises were more passive and receivers. In order to further develop, Chinese enterprises must be more proactive in participating in global competition, from products to brands and technologies, and to embark on their own upgrading path.
Forward-thinking Chinese leading companies began globalization early, such as Haier, Hisense, BYD, etc. In recent years, the bathroom industry, which has received little attention, has also accelerated the pace of globalization, and in the context of the gradual slowdown in the domestic market, globalization has become another path for bathroom companies to break the growth ceiling.
△Hisense TV is going global,The picture shows Hisense TVU8N Pro
Nine animal husbandry on such a road, kitchen and bathroom exhibition, nine animal husbandry group with its six major brands for the first time joint appearance, French luxury bathroom brand THG, German luxury kitchen brand Poggenpohl, French luxury fashion bathroom brand Urbain, German luxury kitchen cabinet brand Goldreif, high-end technology bathroom brand JOMOO Jiumu, young high-end bathroom brand Xiaomu bathroom with different brand positioning for multi-dimensional market coverage, showing its global ambitions.
△ At the China Kitchen and Bath Exhibition, THG showed a luxurious style
This Chinese company, which has achieved "China's first and the world's top three", is further conquering the world and striving towards a comprehensive "first". Looking back on the road of internationalization, as early as 2017, JOMOO established the Munich operation center in Germany, began to integrate global resources, carried out design globalization and market globalization, and laid the road for its global development.
Up to now, JOMOO has developed more than 300,000 sales outlets around the world, and its products are sold to more than 120 countries, becoming the first brand of China's independent export of sanitary ware.
On the whole, focusing on sanitary ware, its globalization path can be summarized into three points: first, household and commercial multi-legged walking, multi-channel development; Second, the self-owned brand goes overseas and acquires at the same time, and multi-brand development; Third, brand sales and ODM go hand in hand, multi-business development.
At present, JOMOO has served more than 15,000 commercial engineering projects in the world, covering international five-star hotels, tourist resorts, international event venues, international landmark buildings, etc., including Myanmar National Art Theater, Egypt's new capital Central Business District, Cambodia Teben Kemeng China-Cambodia Friendship Hospital and other important national projects along the "Belt and Road".
At the same time, based on the operation strategy of "multi-brand", Jomu has successively acquired the German luxury kitchen brand Poggenpohl and the French luxury bathroom brand THG in 2020 and 2021, and then derived two sub-brands of Urbain and Goldreif respectively, combining "going out" and "bringing in".
In the last wave of globalization, Chinese enterprises seized the opportunity of global industrial transfer by virtue of their low-cost labor, land and other resource advantages, from small to large. In the new wave of globalization, bigger Chinese enterprises are participating in a higher dimension of global competition and gradually becoming stronger by virtue of product strength, technology strength and capital strength.
Digital intelligence
There is a clear main line for the upgrading of each country's manufacturing industry, from labor-intensive industries to technology-intensive industries, and from traditional manufacturing to high-end manufacturing.
For example, Japan, in the 60s of the last century, began to undertake the transfer of manufacturing industries from the United States and other countries, and in the 70s and 80s, Japan transferred a large number of labor-intensive industries to the outside world to develop high-end manufacturing industries such as automobiles and semiconductors. By 1984, Japan's net exports accounted for an all-time high of 43% of the world's net exports.
△ China's auto industry has changed from weak to strong, and is actively going global
The development of China's manufacturing industry also continues this main line. In recent years, driven by policy incentives and countless innovative enterprises, Made in China is moving towards China's creation and China's "intelligent" manufacturing, showing strong tenacity in the ever-changing global competition, such as DJI drones, which still occupy 80% of the U.S. market share under layers of sanctions.
The exhibitors of the China Kitchen and Bath Exhibition are also pregnant with the infinite possibility of "made in China" from "intelligent" manufacturing in China.
In the view of "Yidian Finance", China's creation, or China's "intelligent" manufacturing, has two meanings: vertically is the digitalization and informatization that runs through R&D and design, production, logistics, sales and operation; Horizontally, it is to provide intelligent services for the whole value chain and life cycle of users, which is the inevitability of the efficiency of manufacturing enterprises and the inevitability of realizing the transformation of service.
From voice control to precise positioning, from mobile phone control to AI sensing, at the Kitchen and Bath Exhibition, any brand and any booth are inseparable from the word "wisdom". From the product to the production chain behind the industry, sanitary ware companies have already begun to explore the digitalization and intelligence of the whole industrial chain from production and manufacturing to sales and operation.
△ JOMOO has carried out digital intelligence transformation and upgrading of the factory
Taking Jiumu as an example, as early as 2017, this company found many "pain points" in the traditional production process of the industry, such as the capacity limitation of manual production, and the heating film "brushed" on the toilet lid, and a worker could brush more than 1,000 times a day; There are accuracy limitations, and workers may be negligent in ignoring small bubbles when putting parts in water for a tightness test of a toilet bowl.
Therefore, Jomu did not hesitate to spend hundreds of millions of yuan to build a digital factory in cooperation with China Telecom, Huawei, Siemens, etc. At present, JOMOO has 15 high-end digital intelligence lighthouse factories, including the industry's first 5G factory, zero-carbon 5G lighthouse factory, and the world's first green and black light factory.
Among them, after the digital and intelligent transformation of the Jiumu 5G smart toilet factory production efficiency increased by about 35%, management efficiency increased by 20%, labor costs saved by more than 20%, product research and development cycle shortened by an average of 15 days, the factory also won the world's first "green black light factory" certification last year, saving more than 100 million kWh of electricity per year, reducing emissions by more than 18,000 tons, and saving more than 1 water per year in Hangzhou West Lake.
In the future, it will focus on the application of digital shower, digital toilet, digital beauty, digital physiotherapy, digital intelligence drying, etc., and develop household robots such as robot bath machines, robot toilets, and robot cleaning machines.
The depth of digital intelligence determines the next height of the future of the enterprise, and only by doing a good job of intelligence at the moment can we open the door to the future. Judging from the digital intelligence strategy 5.0 formulated by Jiumu, its plan is based on the data and intelligent capabilities of the bathroom, going deep into more industries, realizing the multi-stage leap from traditional bathroom to intelligent bathroom and then to robot bathroom, and seeking a broader future for itself.
epilogue
Chinese enterprises are now ushering in a triple development benefit:
First, the mainstream consumer group has shifted from the post-70s and post-80s to the post-90s and post-00s, and their recognition of domestic brands has increased, which has brought opportunities for enterprises to increase their domestic market share;
Second, the leading edge of Made in China and the huge engineer dividend provide support for the digital and intelligent transformation of Chinese enterprises;
Third, the "Belt and Road" strategy and the deepening of the "Belt and Road" international cooperation have provided opportunities for Chinese enterprises to expand in overseas markets such as Southeast Asia and the Middle East.
Under the triple advantage, through high-end, intelligent and globalized, Made in China is being upgraded to Created in China. Through deep cultivation at home and expansion abroad, striving for benefits in the present and laying out the future, China's creation is showing unlimited prospects. At the China Kitchen and Bath Exhibition, Chinese enterprises represented by JOMOO showed us the patience of scientific and technological innovation, the perseverance of intelligent development, and the ambition of global layout.