New Balance Assists in the Completion of the 2024 Shanghai Women's Half Marathon 【Shanghai, March 2024】The 2024 Shanghai Women's Half Marathon kicked off with the help of the internationally renowned sports brand New Balance, with more than 5,800 female runners stepping onto the track, demonstrating the diverse charm of women. Among them, New Balance co-athlete Wang Lei won the championship with a time of 1:20:51, and New Balance co-athlete Zhao Caiwei finished the race with a time of 1:20:56 and won the runner-up. New Balance's 100-year-old Shanghai Women's Half Marathon helps every female runner to start confidently in their home stadium with the professionalism of 100 years of running, and tells the story of "Run your way" that belongs to a variety of women with their own frequency and pace. Tale. nbsp; New Balance Cooperative Athletes Win Championships, Runners-up nbsp; nbsp; New Balance's brand philosophy in the running space is "Run your way." It aims to encourage every runner to enjoy their own way of running and build self-recognition. With diverse personalities, unique stories, and passions, New Balance hopes to take this opportunity to encourage and support many female runners to embrace themselves and become unique protagonists in the marathon. In early spring and March, at the beginning of the fragrance, New Balance will support the 2024 Shanghai Women's Half Marathon with the theme of "Your Home Field, Each with its Own Story". Through the interpretation of diverse runners' stories, the creation of exquisite participation experience, and the blessing of professional running genes, New Balance has created a marathon "home field" for female runners, embracing the strong female power of every natural runner who loves to run and is not afraid of judgment. Regardless of speed or age, every one of you is the focus of the 21.0975 km track. nbsp; nbsp; New Balance Helps Start the 2024 Shanghai Women's Half Marathon nbsp; nbsp; This time, New Balance joined hands with a number of female runners to interpret "Your Home Field, Each with Its Own Story" through their multi-directional female strength, so as to encourage more women to open up their own new "home field" on the track. Runner @Vanessanbsp; With the identity of "Bao Ma", she ran into 3:30 in the whole marathon, and the runner @Zhao Yinong returned to the "home field" of outdoor sports from the "big factory" and found her true self in the rhythm of life she liked; Runner @Yoyo Sun Jiaqi broadened the "home field" from road running to triathlon and cross-country, blooming with broad possibilities; The running habits of runner @pork belly have made every destination she arrives at by flight a running "home field"; Runner @Yilia Ling'er nbsp; Through running, we have gained a group of like-minded people, regardless of the distance, meeting to start running is like returning to the "home field". Under the different running stories, there is a woman's strength that combines rigidity and softness. This time, the runners also appeared at the 2024 Shanghai Women's Half Marathon, continuing their "home" story with their footsteps. nbsp; New Balance joins hands with female runners to interpret the home story nbsp; nbsp; New Balance also hopes to provide runners with a wealth of equipment support and activity experience, and strengthen the sense of belonging to the "home field" of the track. Before the race, New Balance created a unique pre-race warm-up run based on the New Balance Running Flagship Store, and provided a new FuelCell Rebel v4 try-on experience to help runners adapt to the race atmosphere in advance while maintaining their physical fitness, and enjoy the race with a more relaxed mind. nbsp; New Balance organizes pre-race warm-up runs; nbsp; Along the race, New Balance set up a number of special refueling zones to heat up the atmosphere of the race, and provide runners with the blessing of the home race with neat cheers. After the race, New Balance also set up a pop-up booth in the finish area, with dazzling finisher photo check-in devices, customized nail services at your fingertips, and exclusive NB running shoes for runners to encourage female runners to confidently show off the charm of sports. nbsp; nbsp; nbsp; New Balance Creates a Rich Participation Experience nbsp; nbsp; The "home" experience is also inseparable from the blessing of professional running products. This year, the New Balance Running Shoe Matrix and Running Apparel were unveiled to help female runners improve their performance and express their personal style. The FuelCell SC Elite v4 marathon carbon plate racing shoe supports cooperative athletes to break through at full speed and gallop on the track with the "speed of the elite". The lightweight FuelCell Rebel v4 is a lightweight training shoe, helping the Pacer team to move forward with lightness and escort the runners. In addition, The RC Short running shorts with multi-length design have also become the preferred choice for competitors in different pace segments, taking into account the racing genes and comfortable wearing experience, and conveying the intimate "home" feeling to the skin. nbsp; nbsp; nbsp; nbsp; New Balance's full-matrix running products help female runners bloom at home. nbsp; The feast of the event ended successfully, and the story of the "home" is not finished. The NB10K City Running Series will be upgraded and returned in April, and New Balance will also use NB10K as a platform to invite runners in each city and region to set foot on their own "city home" and experience the running culture and fun of sports in each city in a distance of 10 kilometers. nbsp; nbsp; New Balance will continue to fulfill its commitment to "Respect Every Runner" and "Run your way." It further incorporates every detail of the running culture to encourage runners to express themselves on and off the field and tell their own running stories. nbsp; nbsp; About New Balancenbsp; New Balance, a century-old family of jogging shoes, was founded in 1906 by William J. Riley in Boston, the marathon city of the United States. Inspired by the shape of chick paws, the legend of the design and development of arch supports is well known. Over the past 100 years, New Balance has always adhered to the spirit of "manufacturing excellence, continuous breakthrough", and has continued to improve in terms of technical materials, product appearance and comfort, aiming to provide excellent products for runners and professional runners. New Balance will continue to strive for every athlete to maximize their athletic potential and enjoy a balanced and comfortable life. For more information about New Balance, please pay attention to the brand's official Weibo and WeChat public platforms. Log in to the New Balance China Official Store, Tmall Flagship Store, and JD.com Flagship Store to enjoy an extraordinary shopping experience instantly. nbsp; New Balance China Official Store: http://www.newbalance.com.cn New Balance Tmall Flagship Store: https://newbalance.tmall.com New Balance JD Flagship Store: https://newbalance.jd.com nbsp; nbsp; For media inquiries, please contact: New Balance Chinanbsp; Emma Tao Email:[email protected]; Henri Qi Email:[email protected]; Vincent Mo Email: [email protected]