Qiongyao Dream Brigade - an enabler of intangible cultural heritage tourism with full IP immersive gamification
The project aims to provide customers with new cultural tourism products, services and experiences, promote the dissemination and promotion of intangible cultural heritage culture in Tongguanyao Ancient Town, and stimulate the vitality of "activated" intangible cultural heritage as a local characteristic scenic spot. This project deeply excavates the market demand, integrates art design and Internet technology, and focuses on global immersion, all-IP gamification, online games, offline tourism experience and other dimensions to create key businesses such as global intangible cultural heritage tourism and game experience, and adopts multi-mode, multi-platform and multi-channel e-commerce to promote games and sell intangible cultural heritage and related physical and digital cultural and creative products.
Gather together for intangible cultural heritage and light up the summer with love
A research trip planted the seeds of a dream. During the journey of searching for Huxiang culture, Hou Leyang was deeply impressed by the profound intangible cultural heritage of Changsha Tongguan kiln. Although it is full of historical glory, the development of Tongguan kiln today is not satisfactory. Problems such as the serious homogenization of ceramic products and the weak sense of cultural experience of tourism projects have restricted the development of the millennium copper official kiln. Affection for intangible cultural heritage, out of love for traditional culture, Hou Leyang and Ai Zehui, who grew up in Hunan since childhood, and Ai Zehui, who has been exposed to Tongguanyao culture, hit it off, and is determined to rely on the advantages of the school's tourism management discipline and rich resources such as Internet technology and art design technology, combined with the unique perception and creativity of young people on intangible cultural heritage, to contribute to the dissemination and promotion of Tongguanyao intangible cultural heritage.
The road ahead is full of thorns
After discussing with the team, Hou Leyang decided to dig deep into the intangible cultural heritage tourism market, start from the perspective of young people, awaken young people's love for intangible cultural heritage, and combine digital technology to create highly experiential and creative gamified intangible cultural heritage products and series of IP.
The realization of an idea needs to be put to the test. In order to deepen the understanding of the intangible cultural heritage culture of Tongguan kiln, the team has carried out field investigations and visits for many times, effectively approached the intangible cultural heritage inheritors of Tongguan kiln, learned intangible cultural heritage, understood the dilemma of the inheritance and development of ceramic firing skills of Changsha kiln, and carried out many surveys on the tourist route and planning of Tongguan kiln ancient town. "It is very difficult to realize gamified reality tourism through AR technology, let alone an ancient town project that combines intangible cultural heritage. We need to consider how to better integrate intangible cultural heritage with local tourism through games and technology, which requires a lot of time, manpower, capital and other costs. Hou Leyang mentioned that in the early days of the project, due to the shortage of funds and other problems, product development was in trouble many times.
"But we are a cohesive, progressive team. We always believe that there are more solutions to problems than difficulties. "In the absence of cooperation channels, team members tried every means and resources to contact scenic spots, intangible cultural heritage inheritors and self-employed people, introduce projects, and negotiate cooperation. When the design of cultural and creative products failed to achieve the expected results, the team repeatedly conducted market research, data collection, polished the samples over and over again, and then put them on the market, and so on, and finally made a product that was full of ideas and loved by young people. The development of game mini programs is difficult, so the team introduced technical talents, and the R&D members continued to learn in depth, from character modeling, game design to AR interaction, every detail was kept improving. In the end, after nearly 8 months, the team finally polished a series of products that were more satisfactory. "It's hard at the beginning. But the most difficult time is also the stage when we grow the fastest. I'm glad that the whole team was able to twist together like a rope and work together for the same goal. In the process, we have witnessed each other's growth, and we believe that there will be a satisfactory outcome in the end. Speaking of this, Hou Leyang said with relief.
After the rain, the sky is clear, and the clouds and mist are cleared to see the bright moon
In November 2022, the "Qiongyao Dream Travel" project was approved as a national entrepreneurship training project for college students and received financial support from the university.
In December 2022, the entrepreneurial team visited the scenic spot and reached cooperation agreements with a number of intangible cultural heritage inheritors and self-employed persons.
In June 2023, Hou Leyang led the "Qiongyao Dream Brigade" entrepreneurial team to participate in the second "Jingcai Dachuang" Beijing University Student Innovation and Entrepreneurship Competition and won the third prize in the cultural and creative track, winning the first battle. In the process of participating in the competition, we received valuable opinions and resource support from many entrepreneurship instructors to further improve and modify the project.
In August 2023, the team won the first prize in Beijing of the 9th China International "Internet+" College Student Innovation and Entrepreneurship Competition, and carried out resource docking such as investment and financing, office space provision, etc., to further promote the implementation of the project.
In the same year, "Qiongyao Dream Brigade" participated in the roadshow promotion of major events as an excellent project, and continued to prepare and prepare for innovation and entrepreneurship competitions such as "Create Youth" and "ICAN".
Entrepreneurial insights
Looking back on the entire entrepreneurial process, the team members of "Qiongyao Dream Brigade" are all full of emotion. Behind this success, they feel that it is not easy to start from scratch.
The team has faced many challenges such as difficulties in product development and implementation, and technological breakthroughs, but many difficulties have not destroyed them. The members were never discouraged, and spent countless days and nights on product development and improvement, and stepped on tens of thousands of steps to "walk" out of the travel route. The team overcame difficulties to create a satisfactory series of products, learned how to face challenges and difficulties, how to maintain a positive mindset under pressure, and even how to build and maintain good relationships with partners.
Entrepreneurship is not only about profit-seeking and success, but also about a strong sense of responsibility and mission. Because of the love for intangible cultural heritage, the "Qiongyao Dream Brigade" team gathered here. They deeply realized that with dreams and courage, they also need to have a tenacious and hard-working heart to have the opportunity to create their own success stories. The team is very grateful to everyone who has supported and helped them, and they will continue to work hard, continue to innovate, and continue to write this chapter full of hope and dreams.