China Business Daily (reporter Zhao Yiru) also set a record for Tencent Video TV drama reservations, the fastest record of 32,000 in popularity, the highest popularity value in history on the first day of broadcasting, and the fastest hit club drama in history, "Celebrating More Than Years Season 2", which has undoubtedly become the "drama king" that is currently being discussed. In the complaint of "ten advertisements in one episode", the Tencent producer behind it also "made a lot of money".
A number of records were set on the opening day
On May 16, the high-profile "Celebrating More Than Years Season 2" was launched. On the same day, the show set a number of records.
It is reported that the popularity value of "Celebrating More Than Years Season 2" exceeded 30,000 in 57 minutes after it was broadcast, becoming the first drama in history to enter the Tencent Video Hit Club on the day of the broadcast, and at the same time becoming the fastest drama in history to enter the hit club; The popularity value exceeded 32,000 in 126 minutes after the broadcast, setting a record for the fastest broadcast popularity value in Tencent Video to break 32,000.
At the same time, "Celebrating More Than Years Season 2" set the highest popularity value in the history of Tencent Video on the first day of broadcasting 32906; Its pre-broadcast reservations exceeded 18.19 million, setting a record in the history of Tencent Video TV dramas. The data shows that the CCTV-8 golden hit drama "Celebrating More Than Years Season 2" broke 2 on the evening of May 16.
Tencent Video even generously admitted under the topic of #Celebrating more than one year Drama King#: Yes.
It is reported that "Celebrating More Than Years Season 2" is adapted from the novel "Celebrating More Than Years", written by Wang Ti, directed by Sun Hao, starring Zhang Ruoyun and Li Qin, and starring Chen Daoming.
The first season of "Celebrating More Than Years" became one of the hottest dramas of the year when it was launched. The first season of "Celebrating More Than Years" was launched in November 2019, and at the end of the advanced on-demand broadcast, its Tencent video views exceeded 5.1 billion times, and the popularity value of iQiyi was as high as 8458, and it won more than 90 Weibo hot searches, Douyin hot searches more than 50 times, and the Baidu index broke the record of the past two years.
While setting a number of records, "Celebrating More Than Years Season 2" was also complained by the audience because of many advertisements.
Writer Bandit I Sicun posted on Weibo: "There are so many advertisements before celebrating more than one year! Elite Aurora members cannot skip it. ”
Many netizens also complained, "Ten advertisements in one episode", "Celebrating more than one year is so popular that there are five steps and one advertisement, ten steps and a bunch of advertisements", "There are indeed many advertisements, when can there be fewer advertisements"......
"Celebrating More Than Years Season 2" even appeared in the yogurt advertisement at the beginning of the film and the yogurt implanted in the play as competing products, and some netizens said: "Can let these two brands appear at the same time, "Celebrating More Than Years 2" is a cow!" ”
However, some netizens expressed their understanding of "many advertisements" because of the popularity of "Celebrating More Than Years Season 2", "There are generally many advertisements for well-broadcast dramas", "People are the king of dramas, and advertisers come to vote, so it is normal"......
Tencent's system has made a lot of money
Thanks to the popularity of "Celebrating More Than Years Season 2", the Tencent producer behind it has also "made a lot of money".
According to the poster information of "Celebrating More Than Years Season 2", the main producers of the show are CCTV, Tencent Video, China Literature Film and Television and Xinli TV. Among them, China Literature Film and Television and Xinli TV are both under China Literature Group, and China Literature Group is the online literature brand of Tencent Group.
China Literature Group has high hopes for the second season of the celebration of more than one year. Hou Xiaonan, Executive Director, Chief Executive Officer and President of China Literature, said in the 2023 annual report that he believes that 2024 will be a "year of explosion" for China Literature. He said that at present, the number of reservations for "Celebrating More Than Years Season 2" has exceeded 12 million, becoming the first drama on the whole network to exceed 10 million reservations. In Tencent Video's most anticipated list, China Literature has three works, "Celebrating More Than Years Season 2", "Walking with the Phoenix" and "Dafeng Fighting Guards", ranking in the top 10.
According to the 2023 annual report of China Literature, in 2023, China Literature achieved revenue of 7.01 billion yuan, and net profit attributable to shareholders of the company was 800 million yuan, a year-on-year increase of 32.3%. Operating profit reached 710 million yuan, a year-on-year increase of 12.8%.
Xinli Media, a subsidiary of Xinli TV, was acquired by China Literature Group in 2018 and has become an important part of China Literature's content industry chain. As of May 2024, Xinli Media has invested in the production of more than 40 films, with a cumulative box office of more than 40 billion yuan, among which "Hello, Li Huanying" has ranked among the top 3 box office in film history with its good reputation. In terms of TV dramas, Xinli Media has produced and broadcast more than 60 TV dramas and more than 2,000 episodes of TV dramas and online dramas, such as "The World", "Sword in the Snow", "Son-in-law" and "Celebrating More Than Years".
Tencent Video will also benefit from the popularity of "Celebrating More Than Years Season 2". It is reported that "Celebrating More Than Years Season 1" premiered on Tencent Video and iQiyi, while "Celebrating More Than Years Season 2" was broadcast exclusively by Tencent Video. Tencent's previously released financial report for the first quarter of 2024 shows that benefiting from a number of popular self-made TV series and animation series released by Tencent Video, such as "Flowers", "Ice Hunting" and "Perfect World Season 4", the number of paid members of long video increased by 8% year-on-year to 116 million. (The pictures are all from the network screenshots)