The premiere of Gong Li's "Every Step, It's Worth It" is a big challenge to shoot in one shot
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Gong Li's "Every Step Is Worth It" premiered and it was a big challenge to shoot in one shot (2/9)
At 6 p.m. local time on May 15, L'Oréal Paris specially invited brand spokesperson Gong Li's short film premiere of "Every Step is Worth It" was held at the Martinez Hotel in Cannes. Chinese filmmaker Gong Li attended the screening and talked about the creative story behind the film with writer, media personality Hong Huang and short film director after the screening.
"You deserve it", the popular L'Oréal advertising slogan was born in 1973 when the feminist movement was surging.
Faced with the world of advertising, which was still dominated by the traditional male gaze at the time, L'Oréal copywriter Ellen Spessitt wrote this magical text. Today, these five words are still alive in our time, and they also reverberate deeply in female Chinese filmmakers.
As an iconic figure of Chinese cinema, Gong Li has participated in the Cannes International Film Festival for the 20th time. The short film "Every Step Is Worth It" created with the L'Oréal team is only two minutes long, but the effort behind it is no less than that of a feature film. As Gong Li said in the film: "Real efforts are always in places that are not seen." "In addition to the best state, there is still a lot of sweat to pay.
"In front of the stage" and "behind the scenes", this is the concept of space proposed by the film. And this difference is crossed by the "one shot to the end" design in the film. Only by being more determined towards perfection and self can we turn behind the scenes into the front of the stage, so that every step taken can become "worthwhile" on the stage.
In the post-screening interview, Gong Li shared with the director the flashes and hardships in the film's "One Shot to the End" creativity. This plan puts forward extremely high requirements for actors' performances and scene scheduling, which not only requires the coherence of the protagonist's performance, but also the cooperation of the extras.
All of this is a test of teamwork. On the set, Gong Li cultivated a tacit understanding with the staff day and night, and established a valuable artistic friendship outside the play. The lighting teacher of this film still completed high-quality shooting on the set after the operation; The stuntmen worked tirelessly on the set for a long time before the official start of filming...... All the crew members finally withstood the pressure of filming and worked together to complete this exquisite and beautiful film in just one day.
During the filming process, Mr. Gong Li, as a professional actor, also put forward many ideas for the creation of the film. Even the most brief and simple actions, such as putting on lipstick and throwing away a suit, show the delicate perception and creative sensitivity of an experienced female performing artist.