Whether you have participated in the crowd travel tide or not, since last year, many new trends in cultural tourism have continued to make us feel the hot and new look of this industry.
From Zibo, Harbin to Tianshui, "Internet celebrity" cities are constantly being launched; From Tonglu, Yangshuo to Yiwu, the "treasure" town is frequently out of the circle; From Wuzhen, Lijiang to Nanxun, the ancient town and ancient city continue to rise; From the past when people traveled in groups, to this year's May Day, "every city seems to have 100 million people...... With data and popularity, the cultural tourism market is becoming more and more active and more and more "playable".
"Internet celebrity" city
Strive to be an excellent student from "popular" to "long-term popular".
In 2023, the "Zibo Barbecue" will become popular overnight, and many people have not had time to feel the sizzle of the barbecue, and the "Erbin" at the end of the year will catch the new "Splashing Heaven and Wealth" with the charm of ice and snow, and then after the beginning of spring in 2024, "Tianshui Malatang" will be sung all the way, and the Gangu pepper will also be known by the Chinese people overnight.
One city after another has become the new "top stream", and people from all over the world gather in one "city" to eat food, see beautiful scenery, and feel the local customs. The local cultural and tourism department has done its best to become an excellent student from "popular" to "ever-popular".
"Treasure" town
"It's not that big cities can't afford to go, but small counties are more cost-effective"
There are many stories in the small town. During this year's "May Day" holiday, although popular tourist cities and scenic spots are still "crowded", county tourism has also shown great vitality. According to the data center of the Ministry of Culture and Tourism, the county is becoming the "new favorite" of travel, and the sinking trend of cultural tourism is obvious.
"It's not that big cities can't afford to go, but small counties are more cost-effective." Behind the emergence of a number of "treasure" small towns is the "two-way rush" at both ends of supply and demand: the continuous evolution of the concept of traveler tourism has brought small counties into the public's field of vision. The county-level tourism supporting service system is becoming more and more mature, providing travelers with a better travel experience.
Ancient towns, ancient cities
Feel the context and inheritance in the imprint of time
Unique ethnic customs, quaint streetscape buildings, strong cultural atmosphere, and pristine natural scenery...... The ancient town is a witness to history, charming because it is ancient, and it has survived because it has kept pace with the times. Feel the deep cultural context, in the collision of history and modernity, tradition and fashion, gain an unusual experience, the ancient town and ancient city are increasingly attracting people to explore.
During this "May Day" holiday, the ancient city of Lijiang, Wuzhen in the south of the Yangtze River, the ancient city of Zhangzhou, the ancient city of Pingyao, the ancient town of Luzhi, the ancient city of Kashgar, and the ancient city of Nanxun ...... These landmarks include familiar names and new listings. The popularity of the ancient town and the ancient city continues.
In 2023, museums across the country will receive 1.29 billion visitors, a record high, and museum tours are "unprecedentedly hot". This year, museum tours continued to gain momentum. According to data from the State Administration of Cultural Heritage, during the Spring Festival, museums across the country received a total of 73.5801 million visitors, a year-on-year increase of 98.6%. Tongcheng Travel data shows that in the first two days of the May Day holiday, the number of ticket bookings and reservations for key museums across the country increased by 406% year-on-year.
The colorful countryside tour also attracts people to check in, and a variety of novel, interesting and experiential projects make tourists have a lot of fun. According to the National Rural Tourism Data Monitoring Center, during this year's "May Day" holiday, the total number of rural tourism receptions reached 172 million, and the total income of rural tourism reached 51.817 billion yuan, an increase of 8.9% and 12.3% year-on-year respectively.
......
In 2024, there will be 474 million domestic tourism trips during the eight-day Spring Festival holiday, 119 million domestic tourism trips during the three-day Qingming Festival holiday, and 295 million domestic tourism trips during the May Day holiday......
Behind the continuous high enthusiasm for travel is the change of the concept of mass consumption, and it is also the confirmation of the high-quality development of the cultural tourism industry. One industry is prosperous, and all industries are prosperous. Tourism development is on the fast track, releasing a strong "multiplier effect" to better serve economic and social development.
Copywriter: Wang Ying
Design: Feng Wenya
Final review: Cao Ying