Tesla recently launched a series of "king bomb" style preferential policies for car purchases, which caused an uproar in the automotive industry. As a leading brand of new energy vehicles, Tesla's move is undoubtedly to further expand its market share and attract more consumers.
The most eye-catching of this preferential policy is the "0 down payment" and "0 interest" car purchase plan. For many consumers, buying a car often requires a considerable down payment and high interest, which is undoubtedly a big burden. And Tesla's new policy just solves this pain point.
Specifically, the "zero down payment" car purchase plan is applicable to consumers who place an order and pick up the designated version of the Model 3 car before June 30. They don't need to pay any down payment, they only need to pay about 145 yuan a day, and they can drive away their favorite Tesla electric car. This is an unheard of "black technology" in the traditional fuel vehicle market.
The "0 interest" car purchase discount is to order the latest Model 3/Y before the end of April, and enjoy up to 3 years of 0 interest or 5 years of ultra-low interest discount. For example, with only a down payment of 79,900 yuan, you can buy a Model Y, with a minimum daily payment of 171 yuan. If you have an old car exchange, you can even realize the dream car purchase plan of "0 down payment and 0 interest".
Although the "0 down payment" and "0 interest" car purchase plan sounds tempting, there are still some ways to do it. Let's start with the "0 down payment" plan.
Suppose a consumer wants to buy a Tesla Model 3 long-range rear-wheel drive version, and the price of the car after the subsidy is 269,900 yuan. According to the "0 down payment" plan, he only needs to pay 3480 yuan per month (145 yuan/day*30 days, and after 3 years, he can pay in full and have his own Tesla electric car.
If you choose a general bank loan to buy a car, the down payment of 3% is 81,000 yuan, plus the interest of the 3-year loan is about 30,000 yuan, and the total cost is as high as 371,000 yuan. The "zero down payment" plan can save consumers about 100,000 yuan in spending.
Let's look at the "0 interest" car purchase plan. Taking the rear-wheel drive version of the Model Y as an example, the price of the model after the subsidy is 349,900 yuan. If you take "0 interest" for 3 years of installment, you only need to pay 9,720 yuan per month, and the total cost after 3 years is 349,900 yuan.
If you choose a 5-year bank loan, the down payment is 3 into 105,000 yuan, plus the 5-year interest is about 50,000 yuan, and the total cost is as high as 505,000 yuan. It can be seen that the "zero interest" program has saved consumers about 150,000 yuan.
In addition to the "0 down payment" and "0 interest" schemes, Tesla has also launched other preferential policies, including:
1. Model Y rear-wheel drive version, with a down payment of 79,900 yuan, can enjoy 0 interest for 1-3 years or low interest for 1-5 years.
2. Before the end of March, if you take the Model 3/Y, you can enjoy a discount of up to 34,600 yuan, including insurance subsidies, paint discounts and low-interest loans.
3. Tesla's official website in the United States has launched a limited-time benefit, and you can enjoy 10,000 miles of free charging service when you buy a car.
What are the considerations for Tesla's crazy "smashing" of the preferential gift package this time? From the perspective of the larger picture, this may be a strategic layout for Tesla to accelerate the popularization of electric vehicles.
Tesla's ultimate goal is to make electric vehicles completely replace traditional fuel vehicles on a global scale, so as to achieve environmentally friendly and sustainable development. The key to achieving this goal is to get more consumers to accept and buy electric vehicles.
Through this "king bomb" discount, Tesla undoubtedly wants to further lower the threshold for consumers to buy a car, so that more people have the opportunity to experience the driving pleasure of electric vehicles. Once consumers fall in love with electric vehicles, they are likely to become loyal fans of Tesla.
Tesla's move is also increasing the impact on traditional car companies. If more consumers are attracted by the low price and switch to Tesla electric vehicles, then gasoline car companies will be in danger of being marginalized.
Tesla's launch of this wave of "bombardment" offers also has its own reasons. In recent years, Tesla's production capacity has been expanding, but sales growth has slowed and inventory pressure has increased. Through large-scale concessions, it may help Tesla quickly digest inventory and boost sales performance.
It remains to be seen whether this "high fever" marketing strategy can be sustained. After all, Tesla is not a bottomless pit, and long-term loss-making operations will undoubtedly affect the company's cash flow and profitability.
In the future, Tesla may need to make more efforts in product innovation and technology research and development to truly consolidate its leading position in the electric vehicle market. The government should also further improve the infrastructure of electric vehicles to provide consumers with a better experience.