Changan Automobile joined hands with Jay Chou, and the true fragrance version of A07 sparked a marketing boom
In the current environment of increasingly fierce automobile marketing, car companies are seeking innovation and change, hoping to attract the attention of consumers through innovative marketing methods. Recently, Changan Automobile has set off a marketing boom with its new pure electric sedan Changan Qiyuan A07 True Fragrance Edition.
As Changan Automobile's new masterpiece in the field of pure electric cars, Changan Qiyuan A07 Zhenxiang Edition is positioned in the medium and large pure electric car market, providing two pure electric versions of 515km and 710km, with an official guide price of 135,900-159,900 yuan. The car adopts the Fuguang design style, 0.77 aspect ratio streamlined body, and is equipped with a permanent magnet synchronous motor with a maximum power of 258 horsepower, which accelerates to 100 kilometers in only 6 seconds, and the comprehensive performance is remarkable.
In addition to the excellent product itself, the biggest highlight of Chang'an Qiyuan A07 True Fragrance Edition is its cooperation with the king-level singer Jay Chou. On April 25, at the Beijing Auto Show, Changan Automobile grandly launched Jay Chou's signature version of Changan Qiyuan A07. On the basis of the regular version, this special edition model adds a golden Jay Chou signature logo on the front of the car, which perfectly combines star effect and product marketing.
The appearance of Jay Chou's signature version has undoubtedly added a lot of popularity and attention to Chang'an Qiyuan A07 True Fragrance Edition. As the top king of the Chinese music scene, Jay Chou's super popularity and influence are beyond doubt. Through the cooperation with Jay Chou, Changan Automobile has made good use of the star effect and brought a lot of traffic to the product.
Changan Automobile's multi-pronged marketing of the true fragrance version detonated the topic
In addition to the launch of Jay Chou's signature version of the model, Changan Automobile has exhausted all its efforts in marketing Changan Qiyuan A07 True Fragrance Edition. They launched a series of innovative and interesting marketing campaigns that have made this all-electric sedan the focus of traffic in the automotive industry in the near future.
In order to cooperate with the launch of Jay Chou's signature version, Changan Automobile cooperated with Jay Chou to shoot a promotional short film "Qiyuan Time Machine". Through the creative design of time travel, the short film perfectly integrates Jay Chou and Chang'an Qiyuan A07 True Fragrance Edition, conveying the brand image of "young, fashionable and technological" to consumers. The video was widely circulated on major video sites and social media platforms, bringing a lot of exposure to the product.
In addition to the star effect, Changan Automobile is also making simultaneous efforts online and offline. At the launch conference, they launched the "5 real fragrance gifts" preferential activities, providing consumers with real benefits for buying a car. Changan Automobile has also joined hands with the Internet celebrity "Crazy Brother Yang" for online marketing, and through its unique marketing methods and humorous style, it has further improved the popularity of its products among young people.
These novel and interesting marketing activities have made Changan Qiyuan A07 True Fragrance Edition a hot topic in the automotive circle in a short period of time. Whether online or offline, this model can be seen. Major automotive media and self-media have also reported on this marketing event, which has made the exposure and attention of Changan Qiyuan A07 True Fragrance Edition continue to rise.
Star marketing helps cars sell well, and the future marketing trend can be expected
In the process of promoting Changan Qiyuan A07 true fragrance version, Changan Automobile can be said to have used enough marketing tricks. Through the cooperation with Jay Chou, they successfully used the star effect to bring a lot of attention to the product. Changan Automobile has also carried out various forms of innovative marketing activities online and offline, which has further improved the exposure and popularity of its products.
It is undeniable that celebrity marketing is indeed an effective marketing tool. The super popularity and influence of celebrities can well bring traffic and attention to products. Especially in the current era of entertainment to death, the appeal of celebrities should not be underestimated. Through cooperation with celebrities, enterprises can use the halo effect of celebrities to enhance brand image and expand product awareness.
It's not enough to rely solely on celebrity marketing. The reason why Changan Automobile was able to succeed in this marketing is also largely due to their innovative marketing ideas and methods. Whether it's shooting creative short videos or cooperating with influencers for online marketing, marketing activities are more relevant to the current Internet environment and the preferences of young people. This marketing concept that keeps pace with the times is an important reason for the success of Changan Automobile's marketing.
Celebrity marketing and new media marketing will become the two mainstream trends in automotive marketing. With the continuous growth of young consumers, their focus on products and purchasing habits are changing. It is difficult for a single traditional marketing model to meet their needs, and enterprises must keep pace with the times, keep up with the trend of the times, and adopt a more youthful and personalized marketing method.
Changan Automobile promoted Changan Qiyuan A07 True Fragrance Edition with the help of star effect and innovative marketing methods, which can be said to be a complete success. They successfully detonated the topic and brought a lot of attention and traffic to the product. This will undoubtedly have a positive impact on the sales of this model, and at the same time set a new paradigm for the automotive marketing world.