Huawei Pura 70 Ultra, the image experience is the best, but the video shortcomings need to be broken?
The Huawei Pura 70 Ultra tops the DXO overall score of 163 thanks to its excellent image capabilities. This mobile phone is equipped with a 1-inch outsole main camera, variable aperture and other black technologies, with excellent photo zoom ability, can capture wonderful moments. In terms of video capture, the Pura 70 Ultra's performance leaves much to be desired, with loss of detail and instabilities, especially in low-light conditions.
The Huawei Pura 70 Ultra's imaging prowess has been highly recognized by DXO for its powerful hardware. As a top-of-the-line flagship model, the Pura 70 Ultra features a triple camera combination on the rear: a 50-megapixel 1-inch outsole main camera, a 40-megapixel ultra-wide-angle lens, and a 50-megapixel super-concentrating macro telephoto lens. The main camera supports F1.6~F4.0 variable aperture and sensor shift stabilization, which can achieve depth of field adjustment and excellent capture ability.
With this configuration, the Pura 70 Ultra excels in photography. DXO reviews show excellent image quality in a wide range of environments, including exposure, color, and autofocus. The Pura 70 Ultra also offers a best-in-class zoom experience, with detailed and crisp photos across all zoom ranges to suit different needs.
The Pura 70 Ultra also excels in portrait shots. Its autofocus system is fast and precise, so it captures the best moments; The variable aperture, on the other hand, helps to adjust the depth of field and make the subject sharper and more prominent in portrait shots. The Pura 70 Ultra's portrait bokeh is natural and smooth, with a sharp separation of the subject from the background.
The Pura 70 Ultra is also good at close-up and macro shots. With a super-focused macro telephoto lens, it can capture detailed, crisp and textured macro images that meet the needs of audiophiles. DXO reviews consider the Pura 70 Ultra to be "commendable" in this area.
The Pura 70 Ultra is a little worse for video shooting. DXO reviews note that the video experience is "uneven" due to instabilities and loss of image detail, especially in low-light conditions. This is perhaps the only shortcoming of the Pura 70 Ultra at the moment.
In addition to its excellent imaging capabilities, another highlight of the Pura 70 Ultra is its high degree of localization. It is understood that in addition to the Pura 70 Ultra, the localization rate of other models of the Huawei Pura 70 series has exceeded 90%, which is a great achievement for a flagship mobile phone.
It is important to know that smartphone manufacturing involves many components and process links, from processors, memory, cameras to batteries, antennas, connectors, etc., each link requires a lot of R&D investment and technology accumulation. In the past, domestic mobile phone manufacturers relied on foreign suppliers for a long time on these key components, and their independent and controllable ability was weak.
After years of independent R&D and industrial chain layout, Huawei has finally achieved a high degree of localization on the Pura 70 series. This is not only conducive to reducing production costs, but more importantly, ensuring the safety and controllability of the supply chain and avoiding the risk of being "stuck".
The localization of the Pura 70 series was not achieved overnight, but was the result of Huawei's years of investment in chips, cameras, operating systems and other fields. Taking the Kirin 9010 flagship processor as an example, it is a 5nm chip independently developed by Huawei, and its performance and power consumption are comparable to the top level in the industry.
In addition to chips, key components such as camera modules, batteries, and antennas of the Pura 70 series are also provided by domestic manufacturers. Enterprises such as OFILM, Lens Technology, Goertek, Goodix Technology, Sunny Optics and other companies are leaders in their respective fields and provide high-quality accessories for Huawei.
Domestic panel manufacturers such as BOE and Crystal Optoelectronics have also provided high-end flexible curved screens for the Pura 70 series. These screens not only have high resolution and outstanding colors, but also have excellent flexability, bringing the ultimate visual experience to mobile phones.
Although the Pura 70 Ultra is the top-of-the-line model, it still relies on foreign suppliers for key components, but 100% localization is just around the corner. Huawei has made breakthroughs in the fields of chip manufacturing process and camera lens, and is fully capable of fully localizing mobile phones.
With its outstanding imaging capabilities and high degree of localization, the Pura 70 series is naturally very popular in the market. It is understood that the series is in short supply after it is listed, and the mainstream channels are out of stock, and the price in the secondary market has also been speculated.
This kind of hot scene is not surprising. The Pura 70 series not only has excellent image performance, but also has the advantage of high localization, which is undoubtedly an attractive choice for users who pursue quality and independent control.
In the industry, the hot sales of the Pura 70 series are also closely related to Huawei's brand influence in China. For a long time, Huawei has established a high brand recognition and reputation in the hearts of domestic consumers with its outstanding product strength and innovation strength.
The hot sales of the Pura 70 series are also inseparable from Huawei's careful layout in terms of marketing. It is understood that Huawei not only hyped up online and offline channels, but also directly targeted young consumer groups with the help of emerging marketing methods such as live streaming and online celebrity planting.
With its excellent product strength and marketing strategy, the Pura 70 series is expected to become an important sales driver for Huawei this year. According to industry forecasts, the shipment of this series is expected to exceed tens of millions of units, making an important contribution to the overall shipment of Huawei mobile phones.
The hot sales of the Pura 70 series have also put some pressure on Huawei. Due to the shortage of supply, there are shortages and price increases in some regions, which will undoubtedly affect the user's buying experience. Huawei needs to increase production capacity to ensure sufficient supply.
On the other hand, although the imaging strength of the Pura 70 series has been highly recognized by the industry and users, the shortcomings in video shooting have also raised some questions. Huawei needs to focus on improving the video shooting experience in future product iterations to further consolidate its leading position in the imaging field.