BYD's current market, with comprehensive new energy vehicle sales, is also the first in China, the world's top ten, and it is also very smart, launched a new pickup truck model BYD Shark, but sold in the Mexican market, it is very clear that the domestic pickup truck market has to be the Great Wall cannon. But whether Kia is also so sensible is unknown.
According to Kia's strategic plan, it is expected to launch at least two pure electric models per year, of which two pickup trucks will be launched in 2026, one for developed regions in North America, and the other for emerging markets such as Southeast Asia and Australia.
Recently, some foreign media have exposed a camouflage spy photo of a suspected Kia pickup truck model, but it is expected to be officially announced in 2025 at the earliest. The car is still in the testing stage, so the production version does not rule out that there will be a big difference, but it can be judged by the completely closed front face that the new car should be a pure electric pickup.
Through the heavy camouflage, we can see that although the new car adopts a new design and the whole body line is relatively tough, we can still see the design elements of the Kia EV9, such as the headlight cluster, exterior mirrors, etc., and may also be part of the components used in the test car, in addition, the front bumper also has heat vents, and hidden door handles.
Not to mention that the current pickup truck is still niche, it is still restricted in some parts of the country, and the Kia brand is also getting worse in the domestic market.
Finally: Kia's launch of pure electric pickup trucks is understandable, after all, it is a new energy trend, and the only way out is to sell it overseas, what do you think?