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Yu Zheng, who is good at dancing with long sleeves, has made himself the first place in the hot search this time. The reason is that he said on Weibo that the publicity of the second season of "Celebrating More Than Years" was too low, and compared Xiao Zhan, who had quit the show, to arouse heated discussions among netizens.
As soon as these remarks came out, they immediately pushed "Celebrating More Than Years" and Xiao Zhan to the hot search, causing a sensation. "Celebrating More Than Years" is a costume drama starring Zhang Ruoyun and Li Qin, telling the classic love story of the talented Gu Yunian and the woman Su Xiaomei.
In the first season, Xiao Zhan played the role of his childhood sweetheart Yan Bingyun, who was deeply loved by the audience and his popularity soared. But Xiao Zhan did not participate in the second season, and was replaced by Wu Jinyan.
This week, the second season of "Celebrating More Than Years" is about to start, and the producers vigorously promote it and want to set off another wave of craze. Unexpectedly, Mr. Yu Zheng's sentence "the drama is too low" attracted public anger and embarrassed the publicity.
His remarks are obviously worse than bad, and he intends to improve his new drama. But the means were too obvious, and they were ridiculed by netizens for "eating by rubbing the heat".
The incident originated from the fact that he was vigorously promoting his new drama "Ink Rain Clouds", which was mentioned on Weibo many times, wanting to use the power of the old drama bones to gather popularity.
However, the publicity of "Ink Rain and Clouds" has not improved, Mr. Yu Zheng had a plan, and saw that the second season of "Celebrating More Than Years" was about to start, and deliberately criticized it for "too low publicity", and compared Xiao Zhan.
This move really caused an uproar, and instantly pushed the three to the hot search. Yu Zheng's rigid marketing methods are too obvious, but he was criticized by netizens for "relying on rubbing if there is no heat". And the "Celebrating More Than Years" group took the opportunity to add another topic and create more attention.
In fact, the second season of "Celebrating More Than Years" has indeed invested a lot in publicity. In addition to the stills trailer, a number of traffic stars were also invited to help, adding layers of weight.
Zhang Ruoyun, Li Qin and other leading actors also vigorously interacted on Weibo and Douyin, and live videos and tidbits were constantly released. The atmosphere is gradually getting better, and the heat has been successfully gathered.
Mr. Yu Zheng's untargeted remarks destroyed the original propaganda melody of "Celebrating More Than Years". But its purpose was achieved, and it successfully related its new drama. This kind of blunt marketing method is really harmful, attracting criticism from netizens.
What's even more criticized is that Mr. Yu Zheng made a fuss about Xiao Zhan, who had quit the show. Xiao Zhan only made a cameo appearance in a few episodes in the first season, and the second season has long since come to an end. Comparing him is undoubtedly consuming his popularity.
This kind of consumption has sparked heated discussions, and many netizens are upset about Xiao Zhan. For a time, topics such as "celebrating more than one year of publicity low" and "Yu Zheng relying on popularity" became popular, criticizing its blunt marketing and consumption of artists' popularity.
In fact, Xiao Zhan is no longer the small supporting role of the year. He has successfully transformed with dramas such as "Chen Qingling" and "Life and Death", and his acting skills have been highly recognized, and he has become a popular student. is filming a number of big-budget dramas, its popularity has soared, and the box office value is considerable.
On the other hand, Yu Zheng, although he has played important roles many times, has never been able to become a top performer. This practice of gaining popularity is also considered a helpless move at the low point of his career.
Coincidentally, Li Qin, one of the leading actors in "Celebrating More Than Years", was also revealed by netizens to have sprayed Xiao Zhan's remarks. At that time, Xiao Zhan was still in a small role, and Li Qin ridiculed his "poor acting skills".
Now that the situation is reversed, this old saying has been re-brought out to criticize "seeing the wind and making the rudder".
What is gratifying is that there are also many celebrities who speak fairly for Xiao Zhan. Xie Na, Huang Jingyu, Wang Yibo, etc. have supported and praised Xiao Zhan's superb acting skills, hard work, and simultaneous growth in strength and popularity.
In any case, Xiao Zhan is already a popular student, and the future is promising. The second season of "Celebrating More Than Years" has powerful actors such as Zhang Ruoyun and Li Qin, which are eye-catching.
Yu Zheng and the others don't need to make a fuss about Xiao Zhan anymore. It is also hoped that all parties will use positive energy to promote their works, instead of copying and consuming each other.