Hello everyone, I'm Xiao Yang. On February 13, 2024, in WeChat's latest version 8.0.47, the shake function in "Shake" was taken offline and replaced by the new "Listen" function. This change has not only aroused widespread attention from users, but also made us look forward to the future of WeChat.
First, the glory and end of the "shake" function
Born and popular
Since the launch of WeChat version 4.3 in September 2012, the "Shake" function has quickly become popular due to its unique interaction and social attributes. Users only need to shake their phones to randomly find other users nearby or across the country for social interaction. This novel approach not only makes it easier and faster for users to find new friends, but also injects new vitality into WeChat's social ecosystem.
Function expansion and application
Over time, the Shake feature has expanded its use cases. In addition to the initial shake function, WeChat has also launched innovative gameplay such as shake the map and shake the red envelope. The launch of these features not only enriches the user's social experience, but also further consolidates WeChat's leading position in the social field.
Fade out and end
However, over time, users' enthusiasm for the "Shake" feature has cooled. On the one hand, with the continuous emergence of social applications and the diversification of social methods, users' needs for social networking have become more diversified and personalized. On the other hand, the "Shake" feature itself has some limitations, such as the users who are shaken may not meet their dating needs. Therefore, after comprehensively considering user needs and market trends, WeChat officially decided to adjust and optimize the "Shake" function.
Second, the rise and characteristics of the "listen" function
Newly launched
While the "Shake" function gradually faded out of the user's sight, WeChat officially launched a new "Listen" function. This function not only inherits the original function of listening to songs and recognizing songs, but also adds sections such as "Live Music" and "Music Fan Circle" to provide users with a richer music experience.
Features:
The biggest feature of the "Listen to it" feature is its in-depth exploration and innovation in the audio field. With the introduction of the "Live Music" section, users can listen to live music performances from all over the country in real time, whether it is a large music festival or a small livehouse. This immersive music experience not only enhances the stickiness of users, but also builds a stage for musicians. At the same time, "Listen" has also launched a business model of "watching 15-second ads and listening to songs for free for 30 minutes", trying to provide users with a more flexible and convenient way to consume music.
3. Comparison and thinking between "shake" and "listen".
From "Shake It" to "Listen", WeChat has carried out in-depth exploration and innovation in the fields of social networking and music. Although the "Shake" function has faded out of the user's sight, its former glory and influence cannot be ignored. The rise of the "Listen" function represents a new attempt and breakthrough in the audio field of WeChat. This change not only reflects WeChat's keen insight into user needs and market trends, but also demonstrates its leading position in the development trend of the technology industry.
summary
As a world-renowned social application, WeChat has always sought breakthroughs and development through continuous exploration and innovation. The change from "shake" to "listen" not only reflects WeChat's in-depth exploration and innovation in the fields of social networking and music, but also shows its leading position in the development trend of the technology industry. In the future, we look forward to bringing more innovative features and gameplay to bring users a more colorful social experience."