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Copywriting丨Entertainment No. 8 Weekly Diary
Editor丨Entertainment No. 8 Weekly Diary
"Celebrating More Than Years" is on the air! Propaganda is strong.
Yu Zheng called his drama low, and also used Xiao Zhan's sacrifice to the sky.
Yan Bingyun, played by Wu Xingjian, was at the top of the hot search and was compared with Xiao Zhan.
Netizens think that the drama party is hot about Xiao Zhan, and "Celebrating More Than Years" is already very hot, but it relies on the heating of the little people outside the twenties.
Xiao Zhan played a small role in the first part, but he was marketed without him in the second part.
Some people think that this is the behind-the-scenes bloodsucking of the show.
Yu Zheng also took the opportunity to promote the new drama.
Netizens questioned who rubbed whom in this hot search.
What do you guys think?
When "Celebrating More Than Years" was on the air, Yu Zheng's remarks sparked heated discussions
The high-profile costume drama "Celebrating More Than Years" has been broadcast on major platforms, and the drama has attracted the attention of a large number of audiences with its excellent production and fascinating plot.
In order to promote this drama, the producer invested a lot of publicity resources in an effort to make it an annual hit.
Before the series was in full swing, the remarks of the famous screenwriter and producer Yu Zheng unexpectedly pushed this new drama to the forefront of public opinion.
Yu Zheng, a producer with a pivotal position in the film and television industry, recently bluntly criticized the promotion method of "Celebrating More Than Years" on social media, believing that it is too "low" and lacks novelty.
This remark quickly aroused widespread attention from netizens.
At the same time, due to the high hot search ranking of the character Yan Bingyun in the play, many netizens compared it with the current hot actor Xiao Zhan, which further intensified the heat of the topic.
Looking back on 2016, Yu Zheng has set off a boom in the film and television industry with many works.
He emphasized that the reason why his works can be loved by the audience is that they always keep up with the trend and constantly explore and present social hotspots and audience interests.
He confidently said that each of his works has a "breaking point", which can resonate and discuss with the audience.
And in "Half Demon Allure", Yu Zheng took this concept to the extreme.
The play strives to be close to the aesthetics of young audiences in terms of visual effects, and bold innovations have been made in the plot.
Different from traditional costume dramas, "Half Demon Allure" does not dwell on sadomasochism and Mary Sue routines, but pays more attention to the growth of the characters and the true expression of emotions.
This novel narrative method has allowed the show to gain a high reputation and attention among female audiences.
With the broadcast of "Celebrating More Than Years", some netizens pointed out that the drama party seems to be rubbing Xiao Zhan's popularity intentionally or unintentionally.
As one of the most popular actors at the moment, Xiao Zhan has attracted much attention in every work he has starred in.
The setting and performance of the role of Yan Bingyun in "Celebrating More Than Years" have many similarities with Xiao Zhan's previous image, which can't help but make people wonder if the drama party is using Xiao Zhan's influence to build momentum for the new drama.
In fact, Xiao Zhan did play a small role in the first part of "Celebrating More Than Years", but with the continuous development of his personal career, he has now become a top star in the domestic film and television industry.
This change of identity also made netizens question the different attitudes of the drama party towards Xiao Zhan in the first and second parts.
Some netizens believe that the drama party may not have fully realized Xiao Zhan's potential in the first part, and in the second part, they began to deliberately use his influence to promote the new drama.
Regarding this question, some analysts pointed out that this may be a marketing method of the drama party.
In the entertainment industry, it has become a common practice to use the popularity of celebrities to build momentum for new dramas.
And Yu Zheng, as an experienced producer, will naturally not miss such an opportunity.
He took the opportunity to promote his new drama "Half Demon Allure", trying to attract more audience attention through contrast and association.
When evaluating his works, Yu Zheng is relatively cautious and low-key.
He admitted frankly that he is not optimistic about male-oriented IP, and believes that this kind of work has great shackles in creation.
He even tried the setting of male CP in "Half Demon Allure", but the effect was not ideal.
This spirit of courage to try and innovate has always kept people looking forward to and paying attention to the works.
In the choice of actors, Yu Zheng also showed his unique vision.
He chose a group of newcomers to star in "Half Demon Allure", and said that he had missed the opportunity to cooperate with Wu Lei, and now cultivating newcomers makes him feel a sense of accomplishment.
He believes that new actors have greater potential and plasticity, and can bring more surprises and possibilities to their works.
When talking about the relationship with actors, Yu Zheng said that he would maintain a good relationship with popular actors and would not embarrass them.
He confidently said that his plays with newcomers are very popular, while the plays with stars are average.
This confidence is not unfounded, but is based on his years of production experience and keen insight into the market.
In addition to "Half Demon Allure", Yu Zheng also revealed a new drama "Above the Clouds" that he is producing.
He said that the post-production of this drama has been kept improving, and it has been postponed again and again in order to bring the best viewing experience to the audience.
He confidently said that this drama will shock the entertainment industry and become another blockbuster work.
When talking about his creative concept, Yu Zheng said that he hopes to make a big drama with pure domestic aesthetics, without stars, and spend money on production.
He believes that only in this way can we truly create excellent works that meet the tastes of domestic audiences.
And for this goal, he even temporarily shelved the originally planned filming of "East Palace" in order to better devote himself to the production of "Above the Clouds".
Faced with the trough and competitive pressure of the entertainment industry, Yu Zheng chose to respond with change.
He is constantly experimenting with new creative methods and narrative techniques, striving to present a more realistic and diverse world in his works.
This kind of determination and courage is admirable, and people look forward to more excellent works in the future.
There may not be a clear answer to the question of who is rubbing whom in the hot search.
In the world of competition and variables in the entertainment industry, every work and topic may become the focus of attention.
And the attention and discussion of the audience and netizens also form an indispensable part of this circle.
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