On May 17, the "China Flour Industry Conference and Flour Supply Chain Exhibition" (hereinafter referred to as the "Conference") will be held as scheduled. The conference was hosted by Guangdong Catering Service Industry Association and "Catering Industry" new media, and undertaken by Guangzhou Haolian Exhibition Co., Ltd.
According to the disclosure of the organizers, this conference will invite more than 300 people in the catering industry to study the operation and breakthrough of the noodle industry. At that time, Wang Baomin, co-founder of Wanli Kee, Li Hongwei, founder of Mengziyuan, Li Ping, general manager of Hefu Lao Mian South China, Kong Bailing, head of Cai Lan's Vietnamese noodle brand, and other heavyweight guests will come to the scene and share brand operation experience and discuss industry development trends through theme sharing, roundtable forums and other forms.
As the head brand on the Hunan rice noodle track, Wang Baomin, co-founder of Wanli Kee, will be invited to participate in the roundtable forum of this conference, and discuss with Qian Xiaoqin, founder of Noodle Monster, Kong Bailing, head of Cai Lan's Vietnamese noodle brand, Chi Huantao, founder of Yunweiguan, Su Chao, founder of Lao Chu Hao Noodles, and Colonel Zhuodian, deputy general manager of Zhuo Dian.
As the leading brand on the Hunan rice noodle track, Wanli Kee is a regional specialty catering brand mainly engaged in Changsha rice noodles and Hunan snacks. Over the years, Wan Li Kee has won the love of consumers with its diversified powder flavors, tender rice noodle taste, and rich and constantly iterated Hunan-style snacks. On the Internet, many consumers have converted to "tap water" to share their check-in experience on social platforms. Among them, the topic of #万利設 on the Douyin platform has reached nearly 14 million views.
In the sharing of consumers, in addition to the featured products, the "national tide style" of Wan Li Kee has also become one of the "keywords" for customers to check in and share. It is understood that Wan Li Kee, which opened its first store in 2017, has been positioned as a "national tide catering brand" from the beginning of its establishment, and has applied national tide elements to the visual system design, from the store scene to the IP image, all of which highlight the charm of the national tide.
At the same time, Wan Li Kee led the "blessing of the national tide" Hunan rice noodles into the shopping mall. This strategic direction is considered by the industry to have changed the public's stereotype of Hunan rice noodles as "street food" and "fly restaurant", and has led the standardization and brand operation of Hunan rice noodles through a unified and trendy brand image.
In the past 7 years since its establishment, Wan Li Kee has been adhering to the rhythm of steady development. After adhering to the pure direct sales model for three years, Wan Li Kee opened its franchise business in 2020, and the brand began to accelerate its expansion. According to the information on the official website of Wanli Kee, as of December 2023, the number of its stores nationwide has exceeded 130, covering Guangdong, Jiangsu, Shaanxi, Zhejiang, Anhui, Shanxi and other provinces. In this process, Wan Li Kee has also grown into a large-scale catering management company integrating brand planning, restaurant operation, catering supply chain services, and brand franchise management, realizing all-round support and empowerment for the two major store systems of directly operated stores and franchised stores.
This time, Wang Baomin participated in this noodle industry conference on behalf of Wan Li Kee, which is also based on the industry's recognition of Wan Li Kee. At that time, Wang Baomin will integrate the development experience and wisdom of Wanli Kee and dialogue with many other heavyweight guests to jointly explore the direction of the development of the noodle industry.