From May 12th to 17th, local time, the 2024 American International Display Week (SID DW 2024) was held in San Jose. From the innovative technology and new application trends at the exhibition, it can be predicted that the OLED industry has entered the development trend of shifting from small-size applications to medium-sized applications, and from scale competition to technology and value competition.
The OLED industry is about to enter a period of explosion of medium-sized applications
The crowded Visionox booth
Walking into the Visionox booth, the curly skin all-in-one machine, the transparent display all-in-one machine, the flexible AMOLED sliding steer vehicle central control solution, and the hybrid tablet ...... Medium-sized AMOLED terminal applications are dazzling.
It is worth mentioning that the 14.2-inch flexible AMOLED sliding vehicle central control solution is the Hongqi ultra-luxury executive sedan that shines at the Beijing Auto Show - "Hongqi Guoya" with the same "national style flexible scroll screen", which is the world's first commercial vehicle sliding curl AMOLED screen, with a screen thickness of only 0.80mm and more than 200,000 times of sliding curl.
In fact, not only Hongqi, but also world-renowned car brands have thrown olive branches to AMOLED - Mercedes-Benz's flagship electric EQS450 introduces a 1.41-meter flexible OLED screen, Audi Q6 e-tron applies a curved OLED panoramic display, and Cadillac IQ uses a 33-inch OLED curved screen. According to a report by Trendforce, the global automotive display panel market will maintain a rapid growth trend, with shipments expected to exceed 240 million units in 2026, of which OLED panels are expected to account for 8.9%.
Visionox AMOLED all-oxide mid-size solution
In addition to accelerating the introduction of AMOLED to in-vehicle displays, on the evening of May 7, Apple officially launched its first new iPad Pro equipped with OLED panels. Industry experts predict that the application of OLED panels in iPad Pro may lead the new trend of using OLED screens in the tablet market in 2024. Ross Young, president of DSCC, an industry chain research institution, said that Apple, which dominates tablet suppliers, will significantly boost the growth of the OLED tablet market in 2024 after switching to OLED displays.
In addition, as brands such as Lenovo, Asus, and Acer launch laptops with OLED screens, and Apple expects OLED screens to be used in MacBooks, OLED screens for IT will continue to expand. TrendForce expects global AMOLED tablet shipments to be around 9 million units in 2024, accounting for about 7% of the overall tablet market.
The OLED industry has shifted from small-size applications to medium-sized applications. How to gain a first-mover advantage in the new competitive track is a problem that panel manufacturers should think about next.
OLED unleashes the vitality of full-scale applications
Some industry voices believe that the huge market potential released by OLED panels in the field of on-board display is not only due to the excellent display characteristics of OLED panels, but also inseparable from the great success of OLED in smart watches, smart phones and other small and medium-sized terminals.
Visionox integrated intelligent environment integration solution
In 2023, OLED panels will already occupy half of the global smartphone market and show a growing trend, and the market share is expected to exceed 60% in 3-5 years. In the first quarter of 2024, China's small and medium-sized AMOLED production surpassed South Korea for the first time in terms of shipments, with a market share of 53.9%.
According to data from Qunzhi Consulting, a market research institution, in 2023, China's OLED panels will achieve a simultaneous increase in "volume and price", with shipments of about 290 million pieces, a year-on-year increase of about 72%, accounting for 43.3% of the global market share, an increase of about 14 percentage points. Among them, Visionox ranked third in the world with 65 million OLED smartphone shipments throughout the year, a year-on-year increase of about 71.1%.
With the upgrading and development of the OLED industry from small-size applications to medium-sized applications, new demands are put forward for G8.X high-generation line production capacity and medium-size technology. Industry experts said that the innovation ability and mass production experience developed through independent innovation on the small-size OLED track will have excellent competitive strength in the new medium-size OLED track for IT.
Keeping up with the general trend of the industry and gaining insight into market demand, Chinese display companies showcased a variety of medium-sized OLED innovative products during the SID2024. Among them, Visionox showed a product matrix for IT, business, home, office and other scenarios. For example, the world's first integrated intelligent environment integration solution - curly skin all-in-one machine, which can not only be used as an interactive information station in commercial space, but also can be combined with smart home as a curl laptop, and the innovative perforated skin technology will increase the display transmittance rate to 50%. In addition, the intelligent hybrid flat panel display solution with high image quality and rigid OLED thickness reduced by 18% has also attracted wide attention, which achieves a 50% transmittance rate of AMOLED transparent display through a unique array trench design process.
Innovative technology builds a "moat"
Based on the consensus that "mid-size AMOLED shipments will achieve inflection point growth in 2024", international display giants have launched solutions and end products during the SID2024 period. Aiming at medium-sized AMOLED, Chinese display companies also focused on displaying related innovative technologies and derivative products.
Visionox SID2024 display board
Visionox showcased its original technology route SID2024 more suitable for the production of medium and large-size OLED panels - metal-free mask RGB self-aligning pixelation technology, also known as Visionox intelligent pixelation technology (ViP).
Visionox's layout of the technology dates back to 2002 and has established 700 comprehensive patent protections.
"We will not only be satisfied with the leading position in the patent layout, but also pay more attention to the industry to make it real. A new technology cannot be called an innovation yet, only a new technology that has been successfully commercialized can be called an innovation. Dr. Zhang Deqiang, chairman and president of Visionox Technology Co., Ltd., told the reporter of China Electronics News.
Visionox, which has mature mass production experience, accelerated the rapid mass production of this technology, and just seven months after the world's first ViP technology, the first module of Visionox's ViP AMOLED mass production project was lit. On this basis, Visionox demonstrated the results of the G6 small-scale mass production line based on ViP technology during the SID.
At present, the competition in the OLED display industry has shifted from scale competition to technology and value competition. This means that in the future, the focus of China's display enterprises will further focus on the improvement and construction of independent innovation ecology. Medium-sized OLED is on the eve of the outbreak, at this critical juncture, Visionox more than 20 years of independent innovation burst out of majestic vitality, represented by Visionox ViP technology of China's high-level original technology, is expected to lead China's OLED industry chain to the high-end leap, for the development of the global display industry into the new momentum.
Author丨Wang WeiEditor丨Qiu Jiang YongmeiEditor丨Maria Producer丨Lian Xiaodong