With the continuous progress of science and technology and the improvement of people's living standards, the car is no longer a simple means of transportation, but carries more symbols of family, life and dreams. On May 15, 2024, the International Day of Families, NIO officially unveiled the mystery of its new brand "ONVO Auto", showing us a blueprint for the future of mobility that perfectly integrates home and smart technology.
1. The story behind the brand: the meaning of ONVO and Ledao
ONVO, the name is derived from "On Voyage", which means a good journey. Ledao is the interpretation of "happy road", which not only represents a way to travel, but also an attitude to life, a warm experience of spending time with family and enjoying every moment. The brand logo of Ledao Auto is inspired by an upward road, symbolizing that the brand can accompany every family to continue to grow, life is thriving, and the journey of life is full of laughter.
The positioning of Ledao Auto is very clear, it aims at the mainstream family market, with the brand mission of "making family life better". Driven by this mission, Ledao Auto is committed to providing family users with a better brand and product experience, so that every trip becomes a good memory for family members.
2. Systematic advantages: the crystallization of NIO's ten years of accumulation
The birth of Ledao Automobile was not achieved overnight, it is behind the profound accumulation of NIO in the past ten years. With its in-depth insight and unremitting pursuit of the new energy vehicle industry, NIO has invested more than 43 billion yuan in R&D and built 12 systematic advantages in full-stack technology layout. These advantages cover multiple business sectors such as technology research and development, supply chain, intelligent manufacturing, quality, charging and swapping network, sales and after-sales service, etc., which provide a solid guarantee for the launch of Ledao Automobile.
In terms of technology research and development, Ledao Automobile has inherited NIO's advanced technology and innovation capabilities, and has core technologies such as industry-leading 900V high-voltage architecture and the lowest wind resistance of Cd 0.229 in the world's mass-produced SUVs. The application of these technologies not only improves the performance of the vehicle, but also brings users a safer, more comfortable and intelligent travel experience.
In terms of supply chain and intelligent manufacturing, Ledao Auto relies on NIO's global layout and efficient production system to achieve high-quality supply of parts and rapid delivery of products. At the same time, Ledao Automobile has also introduced intelligent production lines and advanced quality inspection equipment to ensure that every vehicle off the assembly line meets the highest quality standards.
In terms of charging, swapping and after-sales service, Ledao Auto shares NIO's "rechargeable, swappable and upgradeable" full-scenario energy service system. Users can enjoy the battery swap network composed of more than 1,000 battery swap stations when they pick up the car, and experience the convenient energy replenishment of 3 minutes with full power. At the same time, Ledao Auto also provides users with a full range of after-sales service support, including roadside assistance, maintenance, vehicle upgrades and other one-stop services, so that users can travel more worry-free.
3. Product concept: happy family, good family
Ledao Auto's deep insight into the real needs of family cars has led it to establish the concept of defining and developing products - "family fun, family care". This concept not only reflects Ledao Auto's pursuit of maximizing the value of family user experience, but also shows its continuous exploration of the cost of car ownership throughout the life cycle.
In terms of family fun, Ledao L60, as the first model of Ledao Automobile, provides high-frequency and high-perception experience value for family users in six aspects: all-round safety, space comfort, intelligent cockpit, battery life and energy supplement, driving experience, and intelligent driving. Its ultra-long range version has a range of up to 1000+ km, which meets the needs of family users for long-distance travel. At the same time, the space design concept of "five people and five boxes" allows every family member to enjoy a pleasant trip, truly realizing the travel vision of "family fun".
In terms of housekeeping, Ledao L60 has significant advantages over fuel vehicles as a pure electric model. It can save 10% of the purchase tax and tens of thousands of energy replenishment costs in the whole life cycle of the car. At the same time, through the rechargeable, replaceable and upgradable energy replenishment system, Ledao L60 has low maintenance costs and time costs that other brands do not have. These advantages make the L60 an ideal choice for family users, realizing the concept of "running a home".
Fourth, the product form: dynamic streamline, scientific and technological intelligence
Look at the Ledao L60 product itself, from the outside, Ledao L60 is a coupe SUV, designed by the former Bentley designer, in the front face part, the use of split headlights, up and down for two slender strips of light strips, the design of the entire lamp group and the front face in general does not have much novelty.
On the side of the body, the body lines of the Ledao L60 appear more dynamic, because it is a coupe-type SUV, the waistline is high, the window area is relatively small, and the overall look is very sporty. In terms of dimensions, the length, width and height of the car are 4828mm, 1930mm and 1616mm respectively, and the wheelbase is 2950mm.
At the rear of the car, Ledao L60 has a convex and upturned ducktail, and the taillights are also slender and long, and the entire tail design will be more brilliant than the front face design, with a strong sense of sportiness.
In terms of interior, the interior of the actual car was not directly released this time, but it was revealed that the interior will adopt an enveloping design, equipped with a 17.2-inch 3K resolution screen, and it is a 16:10 ratio horizontal screen, no longer a vertical screen on NIO. In addition, the interior of the car will also use waterfall-style ambient lighting, a 13-inch head-up display system, and more.
In terms of power and endurance, Ledao L60 adopts 900V high-voltage electrical architecture, equipped with dual motors, and the cruising range is divided into 555 km, 730 km and more than 1000 km according to different models, and the power consumption per 100 km is as low as 12.1 kWh under CLTC working conditions. In addition, the car is developed based on NIO's NT 3.0 technology, which supports battery swapping and can share battery swap services with some NIO battery swap stations.
5. Looking forward to the future: accompany the family to grow together
With the official release of Ledao Automobile and the debut of the first model, L60, we can see NIO's deep understanding and firm layout of the family market. In the future, Ledao Auto will continue to uphold the brand mission of "making family life better", continue to innovate and make breakthroughs, and provide family users with a more high-quality, intelligent and convenient travel experience.
We look forward to Ledao Auto being able to accompany every family to grow up together and explore this wonderful world. We believe that in every journey with our families, Ledao Auto will become the best companion and make our lives better and happier.