IDC predicts that in 2024, more than 70% of the Chinese market will be equipped with AI-functional terminal devices, and AI terminals will account for 55%. In 2024, the global shipment of a new generation of AI mobile phones will reach 170 million units, accounting for about 15% of the overall smartphone shipments. Since the beginning of this year, many mobile phone brand manufacturers have accelerated the AI-based use of their products, and equipped AI large models on the device side and cloud side to provide more convenient services.
Among them, Meizu is relatively "radical", and at the beginning of the year, it bluntly said that it would "stop the traditional 'smartphone' new project" and fully embrace AI. The future direction is also different from that of other mobile phone manufacturers, not around mobile phones to do + AI, but around AI to do new platforms, new hardware.
Titanium media APP believes that there are two main cores, one is that the change in the AI era cannot be hesitated, and the other is that Meizu wants to overtake in corners, which can only be more thorough, rather than looking ahead.
At the same time, Titanium Media APP exclusively learned from an insider close to Xingji Meizu that after All in AI, Xingji Meizu has accelerated the recruitment of AI-related personnel, and the focus of R&D resources has also shifted, and the proportion of AI personnel may increase to 4-5% of the total R&D personnel in the future, or even more.
According to Meizu's previously announced "All in AI" strategy, its core includes three aspects: building AI Device products, reconstructing the Flyme system, and building an AI ecosystem.
Among them, Meizu AI Device includes product form, AI native design, hardware computing power, AI global call, etc., focusing on reconstructing the product form of hardware. The Flyme system will reconstruct the system and applications from the bottom up, so that AI technology can be more deeply integrated into the operating system. Meizu will also focus on building an AI ecosystem, in other words, to fully open the Meizu AI Device hardware to many top international large-scale model teams, including OpenAI.
Positioning open AI and being the "Raspberry Pi" in the AI era, the personnel who develop based on AI large models are naturally the focus, and they need to be familiar with overseas large models and understand the development of domestic large models. Another Xingji Meizu insider revealed that he has recruited a lot of people recently. It can also be seen from the recruitment platform that the company is recruiting some experts in large model algorithms.
"With the exception of us at All in Al, AI is a strategy that almost all companies are looking to implement right now. In today's era, the explosion of AI is somewhat similar to the technological revolution, which can change the entire productivity in the future and change the entire way we live. ”
Nearly three months after the last public AI presentation, Meizu also handed over a phased answer sheet yesterday and released the new Flyme AIOS system, adding a number of system AI capabilities. According to official data, up to now, 40+ AI functions have been implemented on the official version of Flyme 10.5. For the new Flyme AIOS, Meizu bluntly said, "AI has officially entered a new stage of system productivity".
After the upgrade, the Aicy assistant has added supernatural timbre and the ability to connect with the microphone to enable more anthropomorphic and colloquial continuous communication. The AI phone assistant supports AI answering and AI recognition of call scenarios and intentions, and can complete semi-automatic/fully automatic response according to user settings. AI notes support the creation of long articles in multiple scenarios, and can easily generate complex long article content such as meeting agendas and travel guides according to keywords and sentences.
In Flyme AIOS, two new system AI capabilities are added to the large system model: task script and task robot. To put it simply, it is to use AI to remind or assist users to complete the small things they must do every day through the system scene setting. The task robot function allows the user to complete the pre-order work of the task scene in one stop through one-sentence instructions, and the user only needs to confirm it finally.
According to the previous plan, Meizu will gradually complete the All in AI vision through three years of ecological layout and technology precipitation. This year, the focus is on building the infrastructure capacity of the operating system in the AI era, and the first AI Device product is planned to be released during Black Friday in the United States this year.
The above-mentioned insider said, "Since the beginning of this year, many startups have produced a variety of AI devices, and there is no unified answer in the industry for the best carrier of AI. ”
For Meizu, whether the AI Device at the end of the year can conquer the consumer market is the biggest pressure it faces. In addition, it is not easy to be a beacon in the AI era, and what platform synchronization needs to do is to balance the interests of all parties. (This article was first published in Titanium Media APP, author | Du Zhiqiang, editor - Zhong Yi)