In the 2024 Wanda Commercial Management Group Eastern Company Brand Summit, well-known brands gathered, and a number of heavyweight business leaders gathered. A number of representatives of partners and mainstream media have gained a lot from this summit. In the interactive area of Wanda's smart business live broadcast, the number of viewers of this live broadcast exceeded 310,000, and the exposure of the whole network on the day alone exceeded 22 million, which greatly boosted the influence of Wanda Commercial Management East District.
The newly upgraded digital Wanda Plaza of Wanda Smart Business was also unveiled at the scene, and at the same time, it was newly iterated in the four dimensions of site selection, service links, social content, and data interpretation. Han Yang, Vice President of Wanda Commercial Management Group and President of the Eastern District Company, pointed out at the meeting, "The core of Wanda's smart business is to solve the problems of equal cooperation opportunities, two-way choice and transparent service. Brands and merchants can experience the one-stop convenience of Wanda Commercial Management in real time through the online digital Wanda Plaza, opening a new chapter for brand merchants to experience Wanda's digital location and operation services at all times."
In terms of smart site selection, Wanda Smart Business has realized the full-link connection between the front desk display end and the back-end server end through the empowerment of AI algorithms, so that the site selection can realize the integrated service of online + offline combination in the two major scenarios of "people looking for shops" and "shops looking for people". Qiu Jiandi, Senior Assistant to the President of Wanda Commercial Management Group and Vice President of the Eastern District Company, said: "At present, the plaza shops in the preparatory period and recruitment period of Wanda Commercial Management will be put on the shelves of Wanda Smart Commercial's digital Wanda Plaza at least 100 days in advance, and all brands and merchants can log in to Wanda Smart Commercial. ”。 It is reported that since the launch of the platform, 2,100 brands in the eastern district alone have found suitable shops through Wanda Smart Commerce, realizing cooperation with Wanda Plaza.
Since the launch of the platform, it has successively launched 7 categories of value-added services such as brand franchise, talent recruitment, store decoration, and merchant insurance, and in terms of operation efficiency improvement services, Wanda Smart Business has connected more than 30 high-frequency operation links and functions in the daily operation of merchants through three service modules: store daily services, operation management services, and financial payment services. As a pioneer in the digital transformation of physical commerce, Wanda Smart Business is also showing a broader development space for the current brand merchants through continuous technological innovation and service upgrades.
Wanda Smart Business also works with its partners to explore the infinite possibilities of smart business in physical business applications, and believes that it will surely achieve more excellent results in the near future.