iQIYI announced the cancellation of advanced on-demand: reshaping the video platform ecology and leading the new trend of technology content consumption
In the digital age, video platforms have become an indispensable part of people's daily lives. However, with the intensification of market competition and the increasing diversification of user needs, major video platforms are also constantly exploring and innovating to provide better content and services. Recently, iQIYI announced the cancellation of the advanced on-demand service, a decision that not only aroused widespread attention in the industry, but also indicated that the video platform ecology is undergoing a profound change.
1. The history of the rise and fall of advanced on-demand
As a value-added service model of video platforms, advanced VOD has been controversial since its launch. On the one hand, it meets the needs of some users for early viewing of popular dramas, bringing considerable benefits to the platform; On the other hand, it has also sparked discussions on issues such as membership rights and content fairness. As users have higher and higher requirements for content quality and consumption experience, the disadvantages of advanced on-demand are gradually exposed.
2. The deep reason why iQIYI canceled the advance on-demand
iQIYI announced the cancellation of advanced on-demand this time, and there are multiple reasons behind it. First of all, starting from the needs of users, although advanced VOD meets the viewing needs of some users, it also deprives other users of their rights and interests to a certain extent, causing dissatisfaction and complaints from users. Secondly, from the perspective of platform development, iQIYI has been committed to improving content quality and user experience in recent years, and canceling advanced on-demand will help further improve the consumption experience of members and enhance user stickiness. Finally, from the perspective of market competition, as the competition of video platforms intensifies, major platforms are actively exploring new business models and service models to attract more users and increase market share. The cancellation of advanced on-demand is also an important attempt by iQIYI in market competition.
3. The impact of the cancellation of advanced on-demand on the video platform ecosystem
iQIYI's decision to cancel advance on-demand will have a profound impact on the entire video platform ecology. First of all, for the platform itself, canceling advanced on-demand will help improve user experience and reputation, and enhance user stickiness. At the same time, the platform will also face a certain loss of revenue, and it is necessary to find new business models and service models to make up for this loss. Second, for the entire video industry, the cancellation of advanced on-demand will promote the healthy development of content fairness and market competition. Major platforms will pay more attention to the improvement of content quality and user experience, and promote the healthy development of the entire industry. Finally, for users, canceling advance VOD will enable users to obtain content resources more fairly and improve the consumption experience.
Fourth, iQIYI's future development direction
iQIYI's cancellation of advanced on-demand is only part of its future development strategy. With the continuous development of technology and the continuous change of user needs, iQIYI will continue to explore and innovate to provide better content and services. Specifically, iQIYI will pay more attention to the improvement of content quality and user experience, and launch more high-quality and diversified content products. At the same time, iQIYI will also strengthen technological innovation and research and development efforts to promote the technological upgrading and intelligent development of the video platform. In addition, iQIYI will also actively expand overseas markets and partnerships to promote global development.
V. Conclusion
iQIYI's announcement of the cancellation of advanced on-demand is an important symbol of the ecological transformation of the video platform. This decision will not only improve the consumption experience of users and enhance the reputation of the platform, but also promote the healthy development of the entire video industry and the fairness of market competition. In the future, with the continuous development of technology and the continuous change of user needs, iQIYI will continue to explore and innovate and lead the new trend of technology content consumption.