01
Liangliang and Lijun, who haven't seen each other for a long time, are actually on the hot search again because of "difficulty".
It's just that this time, most netizens chose to stand on their opposite side, losing their previous sympathy and pity, and feeling that all this was their own doing.
Netizens who have followed the couple know that their popularity on the Internet is an accident and an inevitability of the times, and they have too many shadows of ordinary young couples' lives.
Liangliang and Lijun are a young couple who came to Zhengzhou from the countryside to work.
They choose to work in big cities, in addition to feeling that there are many opportunities in big cities and they can make money, but they also want to change their destiny through their hard-working hands, so that they can integrate into the city and become a member of the city.
So after they arrived in the big city, they did the lowest jobs while imitating others to make videos to record their lives.
Although their videos do not have too many show-off skills and the shadow of the script, they are important in reality, and they can see countless low-level young people from their current lives.
Slowly, they worked hard and lived hard, and began to have the attention of fans, and the comment area was full of people who encouraged them, and many people also saw hope and the power of not giving up in them.
But this encounter made the fans who have been following them for many years unable to sympathize, and even many people shouted "I want to take it off".
Originally, after the unfinished building incident that was known to the whole network, Liangliang and Lijun were finally forced to return to their hometown in the countryside.
Their situation was clear to everyone at the time.
The hall house in their hometown is in disrepair and can't be inhabited at all, the first thing Liangliang and Lijun did when they returned to their hometown was to repair the hall and sort it out briefly.
But I can't get along in the big city, and it's not so easy to go back to the countryside.
As young people who came out of the countryside to work very early, they are naturally not very good at farm work, and they can't make much money from farm work, so they can't support their monthly loan repayment, so they have just thought of a lot of ways and found a lot of ways when they go back.
After thinking about it, the only thing that can be realized is the account in their hands that has accumulated hundreds of thousands of fans in the past few years.
02
At the beginning, fans also gave them advice, asking them to go back to the countryside to be bloggers in agriculture, agriculture, and rural areas, shoot some videos of rural life or house renovation, etc., and when the traffic and popularity have come up, they will try to bring goods, and life will get better and better.
The couple also accepted this suggestion after some consideration.
But they only listened to half of it, the video was filmed, but they basically followed the trend, today the topic is hot, they imitate this topic to shoot, tomorrow the topic is hot, they imitate that topic and shoot.
It seems that the number of likes is still alive, but in the long run, this kind of disorganized, no personal distinctive characteristics of the video and personality, in addition to their own fans to laugh at themselves, other netizens are also watching a lively and personal scene.
has been tossing for a few months, and the fans have not increased much, and the income is also stretched.
During that time, fans also felt very sorry for them, and it was not much better to see them go back to the countryside, especially Liangliang from a spiritual guy, who was visibly aging, and even grew gray hair on both temples, and even gave them tips in the message area.
Finally, they waited for a respite.
The cherries in my hometown are ripe, and the quality is still very good, and the couple thought that they could use their accounts to sell cherries with goods as soon as they discussed.
After all, it's not the first time they've done it, so many things are familiar to novices, and they soon began to bear fruit.
Fans who have been paying attention to them are also pleased to see that they have finally chosen a path to help farmers, and they are willing to support them to place orders one after another.
When they first started selling, they were able to sell many boxes in a day, and the couple finally showed a long-lost smile, and fans also celebrated in the message area, they finally got through it, and the days will get better day by day.
But just a few days after the good days began, they were taught a hard lesson by the rules.
Because the platform illegally attracted customers to other social software for trading, it violated the taboo of the platform, and the platform directly closed the window function of their account with hundreds of thousands of fans.
How serious is this?
Anyone who has done e-commerce understands that once the window function is closed, no matter how many fans there are, it will be wasted, because it can't be live-streamed, and it can't be realized.
This is the only source of livelihood for the couple after returning to the countryside!
The first time they got such a notice, the couple was directly stunned, and washed their faces with tears every day, sighing.
For this reason, he also cried in front of the camera:
We really work hard in life, every time we want to do something, every time there will be difficulties of one kind or another?
Life gives one hope at a time, and then another disappointment. I feel really tired of living in this world, and nothing goes well.
We don't know anyone, we don't know how to solve it.
Even Liangliang, who has always been very strong in front of the camera, has tears in his eyes, presumably he is completely disappointed in life this time.
They still can't figure out why they want to close their windows, and even they still feel that it is not their own problem, but that they are being targeted by others again.
03
But what's the secret behind it?
In fact, "window closure" is completely avoidable.
Just when they originally planned to sell cherries, they even thought that cherries were on the market for a short time, and they could only sell them for a month, and at most they would earn more than 30,000 yuan, so they thought about making a big deal.
At that time, there were well-meaning fans who reminded them: don't make fresh food.
Fresh food is not based on how much you sell, but it is difficult to do after sale. Therefore, the platform has turned fresh cherries into a special category, which requires various qualifications to be put on the shelves.
But they didn't listen, and decided to sell the cherries anyway.
Of course, we also understand that at that time, it was estimated that only this kind of product around them could be quickly monetized to solve their immediate needs.
Seeing that they still chose to sell cherries, some fans reminded them: Be sure to follow the regular procedure.
Qualifications, procedures, and deposits to the platform are all indispensable.
Because cherries, which are prone to after-sales problems, if they don't follow the formal procedures, they will not be protected by the platform.
But the couple was immersed in the joy of "big sales" at that time, and they still didn't listen.
Some fans persuaded them not to use chemical barrels to fill cherries, which looked unsightly and unhygienic.
As a result, they still didn't listen.
Liangliang also made a special video saying that they rural people use this bucket.
That's where their problem lies.
Maybe they also know that selling fresh cherries requires relevant procedures, but because it takes time and money to go through the procedures, the sales time of cherries is not long, so in order to maximize profits, they want to take risks with a fluke mentality.
How do they fight?
They actually used the stupidest method.
Not to mention that they can also be regarded as the entry of short video platforms, compared to Xiaobai, they should be more or less familiar with some relevant rules for bringing goods.
In addition, before they returned to the countryside, they also tried to sell clothes live in Zhengzhou, and they would not even make the most basic mistakes, and the red line that should not be stepped on should be stepped on.
Therefore, those who say that they don't mean it, they just don't understand the rules, they are too honest people to really weigh it, even many people who have not been exposed to e-commerce know that this kind of taboo from one platform to another is like scooping rice from your bowl without saying hello, will you agree?
Not to mention such a big platform, even a small platform will not be soft on you.
But they want to challenge the bottom line and rules of the platform.
Didn't you say it before? The two of them were afraid that they would not be able to catch up with this wave of opportunities to make money, so they did not follow the procedures, so they couldn't justifiably start a live broadcast to sell cherries.
And they played a trick on the mind.
Take a video to attract traffic, and then add an offline group purchase to the user you want to buy in a private message.
The result was quickly discovered by the platform, and it must have been heavily fined.
The reason for this result is indeed their doing, and it is not worthy of sympathy at all.
But even if it is done, they cry in front of the camera later, which makes fans even more disgusted.
04
It's not that fans haven't reminded them, but they have been reminded again and again, but they have all been ignored, and in the end, they have a bitter fruit, and they swallow a little skin in their stomachs.
But they didn't, not only did they cry out for themselves, but they even moved out of the "rural people" and "unconnected".
He also complained that maybe they couldn't stay in the countryside anymore and were about to go to Beijing, Shanghai and Guangzhou to work.
But they don't turn around and think about it, is it because they have someone behind them who have been able to get so much attention and support from netizens along the way in the past few years? Do you have an identity, a background?
Now that I don't listen to the thunderstorm, I start to blame my identity and background.
You really can't blame the fans for having such a big contrast in their attitudes.
Remember that video they went viral?
At that time, after working hard in Zhengzhou for a few years, they decided to buy a house in Zhengzhou and settle down.
This is not only an affirmation of their hard work, but also the countless times this young couple has overlooked this bustling city in the rental house, and it is their most simple wish to have a lamp in the thousands of lights.
Finally, all this is going to come true, they emptied their savings, plus their parents' financial support, and took out a loan of 1.02 million to buy a house.
But reality immediately gave them a slap in the face.
Because of the bad environment, Lijun's salary is less, and when she gets off work, she originally planned to buy a piece of meat for Liangliang to give her a tooth sacrifice, but she touched the wallet in her pocket and had to buy a piece of tofu to take home.
Although life has set hurdles for them again and again, Lijun and Liangliang still have light in their eyes at that time, supporting and encouraging each other, and striving to move towards a better life.
It is precisely because they in front of the screen are us behind the screen, that too much bitterness and pain in life can only be swallowed in the stomach with their teeth knocked out.
Seeing that they never give up, many people who are living in this quagmire can once again see the vision and hope for the future.
Later, many netizens also witnessed their lives trying to get better day by day.
When they have time, they will ride a small motorcycle to the construction site to see their future house, and they will hesitate to buy chicken legs for a long time in order to save more than ten yuan.
However, with the thunderstorm of new housing developers, the real estate work has been suspended, and the light in their eyes is gone, and the light in the eyes of the fans who follow them is also gone.
But Liangliang and Lijun did not flinch, and while actively working hard, they tried all kinds of ways to fight for their rights on the developer's side.
Finally, after being injured by an unscrupulous employee in the sales department, it was also on the hot search and received the support and sympathy of countless netizens.
At that time, netizens were on their side, one for them, and the other for themselves.
Especially Liangliang, although he was born in a mustard, he is not afraid of power and has the courage to fight for his own interests, which is what many people at the bottom dare to think but dare not do.
At that moment, although the mind was very impulsive, and the way to solve the problem was not so perfect, with this courage to defy power, he became the "spiritual leader" of many people.
But this time also became a watershed in their lives in Zhengzhou, and the last straw that broke the camel's back.
In the face of high mortgages, the long time to take over the house, and the instability of the various expenses and the general environment around them, they began to waver whether they wanted to continue to stay in the big city, and repeatedly jumped between staying in the city and returning to their hometown to start a business.
But the fans support them the same and give them the greatest comfort and encouragement.
Who knows, every time they make the next decision, they step on the thunder accurately.
05
After thinking about it for a long time, they decided to stay in Zhengzhou, and fans also persuaded them at that time:
Let's change places and don't stay in Zhengzhou.
They didn't listen either.
Instead, he was fooled by a so-called boss of the Capital Bureau to travel, and the matter ended in the end.
Later, they sold clothes live for a while, but they didn't sell well, and they finally chose to go back to the countryside.
You say all this, are they caused by "not listening to persuasion"?
Some netizens even found out that after they made a short video and became popular, they also promoted a video of a traditional Chinese medicine clinic, claiming to be able to cure nephrotic syndrome and advanced lung cancer.
Let's not say that this TCM clinic looks unreliable, let's just say that this propaganda is casually exaggerated.
But they also angrily scolded netizens in the comment area.
Therefore, in addition to "not listening to persuasion", "ignoring the rules" is the biggest reason why they take their path narrower and narrower.
It's a pity that they didn't even understand this, and they were embarrassed to cry in front of the camera that they had encountered "injustice" again.
Of course, they can understand the grievances, as they say:
I've worked hard enough to live, why are there always all kinds of troubles?
At that time, because they seemed to be working hard, but in fact they couldn't see the results, which was referred to as "blind busy".
There was a saying circulating on the Internet:
The most hidden way to abolish a person is to keep him busy.
Liang Liang and Lijun fell into such a self-moving spell.
They always seem to be working hard and busy for survival problems, and they are really trying to live a life.
But every time they make an effort, they are stepping on a landmine and ignoring other people's rules, and in the end, even if they see hope and initial results, they will be wasted by their self-righteousness.
If you don't follow the rules, you don't have the right direction, all your efforts are in vain.
This also confirms a well-known concept in psychology called "tunnel vision":
If a person is in a tunnel, his vision is naturally limited to a confined area.
People can never do anything beyond their knowledge.
Liang Liang and Lijun only think about making money, but they forget that they must make money within the rules, and those who ignore the rules will be eaten up by the rules even if you make more money.
This is also a sentence often said by the ancients: the wise man has a foresight in the unsprouted, and the wise man avoids danger in the invisible.
People with narrow knowledge are easily confused by immediate interests.
Only those who are well-informed can see a farther future than others.
I once saw such a question and answer on the Internet: What is the difference between the thinking of the poor and the rich?
One of the most liked responses was:
The poor think more about their own efforts, while the rich think about borrowing other resources and how to take advantage of the trend.
So after seeing what happened to Liangliang and Lijun, it was really like seeing the realistic version of "Camel Xiangzi" written by Mr. Lu Xun.
In Xiangzi's heart, there has always been an obsession: he is young and energetic, as long as he pulls the car well and works hard, he will definitely be able to save enough money to buy a new car of his own, and he will not mix with those guys who rent second-hand cars from now on.
He thought that in the end, it was all a bamboo basket for nothing.
It's not easy to be original, if you like this article, your likes, forwards and messages are the biggest motivation for Uncle Mao!