In this digital era, how can brands connect with young consumers through new media platforms? As one of the largest content communities in China, what are the unique trends of its delivery ecology? Why are brands turning to this platform? In 2023, the open-loop e-commerce GMV of Bilibili will increase by 260% year-on-year, what kind of market potential is hidden behind this data? Today, let's explore the mystery of the trading ecology of Bilibili and explain how brands can find new growth points in this young hot land.
Taixia is sharing the "2024 Bilibili Trading Ecological Trend Report" today, source: Morketing Research Institute.
Report Summary:
As consumers pursue a more personalized and experiential shopping method, Bilibili has become a new position for brand marketing with its highly active young user group and rich content ecology. In 2023, Bilibili's "big open-loop e-commerce" strategy will be launched, and through cooperation with e-commerce platforms, content traffic will be converted into transaction traffic and bring new increments to brands. According to the report, Bilibili users are younger and more receptive to interest consumption, which provides brands with an opportunity to accurately reach young new customers. At the same time, the delivery videos of station B are mainly medium/long videos, which deeply affect the consumption minds of users and become the cornerstone of commercialization.
Table of Contents:
- Analysis of the ecological trend of Bilibili trading
- Analysis of the trend of subdivision industry with goods at station B
- Analysis of the 618 promotion of station B in 2023
- Case study of Bilibili brand
Trend outlook:
Bilibili's delivery ecology is developing at an unprecedented speed, and its unique community culture and user groups provide new marketing channels for brands. With the advent of the "Fourth Consumption Era", consumers pay more attention to the simplicity, environmental protection and cost-effectiveness of products, and the commercialization model of Station B just caters to this trend. Brands can use in-depth content marketing to impress users and achieve conversion from interest to purchase by cooperating with UP owners.
The analysis of sub-industries shows that the number of videos and playbacks of categories such as beauty and personal care, food and beverage, clothing, shoes and bags, 3C digital home appliances and home textiles on station B have increased significantly, which indicates that the content of station B is expanding to the field of whole life scenarios.
Especially for young consumers who pursue personalized and customized products, Bilibili provides an ideal platform for them to discover and share the good things in life.
In the future, Bilibili will continue to serve as a bridge between brands and young consumers, and help brands achieve long-term growth and deep binding of users' minds through innovative content marketing and accurate user reach. Brands need to keep up with the pace of commercialization of Bilibili, grasp the needs of young users, and establish a long-term trust relationship with consumers by creating valuable content and interactive experiences.
With the increasing influence of Bilibili in the field of e-commerce, how brands can use this platform for effective marketing will be a topic worthy of in-depth discussion.
Excerpts from the report are as follows:
Download the full version of the information: the official account "Xia Shuo"